BM 1991-02-06 EcDevMinutes of the
Economic and Business Development Board
February 6, 1991
The Economic and Business Development Board met in regular session
on Wednesday, February 6, 1991, at 7 p.m., in the Executive
Conference Room of Coppell Town Center. The following Board
members were present:
Richard Johnson, Chairman
Barbara Austin
Kim Brooks
Lee Richardson
William Rohloff
Special Board members present were:
Roy Brock
Jay Turner
City staff members present were:
Alan Ratliff, City Manager
Guests: Vicki Hart, Coppell Chamber of Commerce
Penny Solomon, Coppell Chamber of Commerce
Item 1: Call to Order: The meeting was called to order by
Chairman Johnson, noting a quorum was present.
Item 2: Review and Approval of Minutes: The minutes of the
January 9, 1991, meeting were reviewed. A correction was
made to Item 7, b., Coppell Celebrates. Just before the
last sentence the following will be added: "This
contribution will be refunded if profits from the event
are sufficient to do so." Barbara Austin made a motion
to approve the minutes as corrected and Kim Brooks
seconded it. The motion carried, and the minutes were
approved.
Richard Johnson discussed with the Board his preference
to begin future meetings at 7 p.m. so that the Board's
work might be completed at an earlier hour. The Board
members all agreed that this would be firm.
Item 3: Lapel Pins: In discussing the lapel pins, the City
Manager advised the Board that the lapel pins had been
received and asked for direction as to how these pins
should be dispensed. After discussion by the members, it
was suggested that the City Manager draft a policy
statement providing that City Council members and the
Minutes of the February 6, 1991
Economic and Business Development Board Page Two
members of the City's Boards and Commissions receive a
lapel pin free of charge upon their appointment or
election, that employees of the City should be provided
a lapel pin, and that the City should reimburse the
Economic and Business Development fund for the cost of
those pins. Pins will also be made available to the
School Board, Chamber of Commerce, etc., at or about
cost. For this order, the pins would be sold at a cost
of $1.50 each with all revenues being reserved for
replacement of the pins. Citizens may also purchase the
pins for the same price.
Item 4: Lone Star Gas Planning Session: Jay Turner reviewed for
the Board the recent City planning sessions cosponsored
by Lone Star Gas and the Coppell Chamber of Commerce.
Two sessions were held during the month of January with
approximately 25 area business leaders in attendance.
The group was asked to identify ten priority objectives
to improve the quality of life and business climate of
Coppell. The session results will be distributed,
including to members of this Board, and further action
will be pursued through a joint meeting of the City
Council and the Chamber. Alan Ratliff and William
Rohloff participated in the January planning sessions.
Item 5: Coppell Video Interviews: The Board interviewed final
candidates for producing the promotional video on
Coppell. Those candidates were (1) Phil Smith Video &
Graphics, (2) Sullivan Productions, and (3) Pyramid
Teleproductions. Each company was given 20 minutes to
make a presentation and field questions from the Board.
After Board discussion, Lee Richardson made a motion to
pursue a contract with Sullivan Productions, pending a
negotiated final price through a committee appointed by
the Chairman. Kim Brooks seconded the motion and the
Board approved it. Mr. Sullivan's budget proposal is for
a turnkey job, and he is willing to utilize previously
filmed footage of Coppell activities. The Board is
hoping to achieve some reduction in final price.
Item 6: Economic Development Financial Report: For the Board's
information, Alan Ratliff presented copies of the
financial report as of January 31, 1991. The report
shows funds of $29,377.98 available for economic
development purposes.
Item 7: Goals and Objectives and Budget: Richard Johnson
reviewed a draft set of objectives proposed for the Board
during 1991 (copy attached to minutes). This draft was
Minutes of the
Economic and Business Development Board
February 6, 1991
Page Three
developed through the efforts of Mr. Johnson along with
Kim Brooks and Lee Richardson, and included an attached
budget for 1991. No official action on the draft was
taken, but everyone was asked to read through it and to
submit any comments to Mr. Johnson.
Item 8: Review and Discussion of Projects:
a. Video Production - This discussion is noted in Item
5 above.
b. Coppell Celebrates - Jay Turner suggested a possible
shuttle bus/trolley to circulate through town for
promoting the City to realtors. The Board took no
action but suggested that the idea be referred to
the Coppell Celebrates Committee.
c. Goods in Transit - No discussion conducted.
Item 9: New Business/New Projects: None presented.
There being no further business, the meeting was adjourned at
9:46 p.m.
Respectfully submitted,
William Rohloff
Recording Secretary
Economic and Business Development Board
City of Coppell
ADR/WR/slt
edbmin.26
MEMORANDUM
TO: Economic and Business Development Board
FROM: Alan D. Ratliff, City Manager
DATE: January 31, 1991
SUBJECT: City of Coppell Lapel Pins
At their meeting on October 23, 1990, the City Council authorized
the Economic and Business Development Board to purchase Coppell
lapel pins from donated water funds. The pins were ordered at a
cost of $1,365 and have been received.
Previously, there was a policy which provided for the sale of these
pins. We would like to determine if this policy is adequate or if
it should be amended. The primary policy question which needs to
be addressed is whether to provide the pins for free or charge for
them. Some possible uses for the pins are:
1. Pins may be given out as tokens of appreciation.
2. Pins may be given to all employees of the City.
3. Pins may be given to all Council and Board members.
4. Pins may be distributed by Councilmembers and Board members
to persons of their choosing.
5. Pins may be provided to economic development prospects.
6. Pins may be provided to realtors or businesses for promotional
use.
We would greatly appreciate some direction from the Board in this
matter.
/slt
pinsdir.edb
ULLIVAN
P R O D U C T 1 O N S
F I L M & V 1 D E 0
RESUME
JAMES A. SULLIVAN
TELEPHONE: (214) 790-4689
AGE: 52
PERSONAL: ' Married; 5 children
EDUCATION: Bacone College, Muskogee, Oklahoma (1952-54)
MILITARY: United States Air Force (1955-59)
AFFILIATIONS: Directors Guild of America
NABET
AWARDS: Clio Award for Television Commercial
Silver Medal - Venice Film Festival - Best color photography
EXPERIENCE: Mr. Sullivan has owned and operated his own company, Sullivan
Productions, since 1960. He has vast experience as a Producer,
Director, -Cameraman, Production Manager, Film Editor, and
Lighting Specialist. A partial list of credits and clients follows:
CREDITS CORPORATE/INDUSTRIAL/TRAINING/SALES
AND/OR m, ViFeotape, Multi -Media
CLIENTS:
McDonald's -"The General"
Rio Airways
Mary Kay Cosmetics
Trammel Crow Company
American Airlines
Buick
Corning Glass Co.
Christian Home Series
Texas Wesleyan College
A&P Grocery Chain
Fred Astaire Studios
Texas A&M
�Texstar Plastics
Fidelity Union Life
Hill Bros. Shoes
U.S. Government
Champlin Oil Co.
Six Flags Over Texas
Spartan Aircraft
Hobbs Trailer Co.
North Texas Council of Gov't.
Wayland Baptist College
U.S. Air Force
Holy Land Tours
Texas Instruments
SPORTS FILMIN G NELEVISION PRODUCTS
Dallas Tornado Soccer Club Highlights
NFL Football (Cameraman -3 years)
World Championship Tennis (WCT) (Cameraman)
1ICT TV Special - "Bjorn Borg" - BBC Documentary
SW Conference Football - Game highlights
SW Conference Basketball - Game Action/Coaching Films
Dallas Chaparrals Pro Basketball - Game highlights
Lone Star Sportsman TV Series
SoccerCorn (N ASL Highlights and "Soccer Locker" - For Syndication)
TV Weekly Children's Show - Produced and directed locally
Production assignments - Educational TV and Local Market programs
1425 W. Pioneer Drive . Suite 141 e Irving, Texas 75061 . ( 214) 259-2665 . Metro ( 214) 251-1422
MCDonaw's
January 13, 1982
Mr. Jim Sullivan, President
Sullivan Productions
8625 King George Drive
Suite 230
Dallas, Texas 75235
Dear Jim:
(312) 887-6194
Direct Dial Phone Number
I just wanted to drop you a line to thank you again for the superb
job you and your company did on McDonald's Corporation's film,
"The General." The extra effort you and your team made to provide
us high quality answer print in only one week from start of shooting
was greatly appreciated. Also impressive is the fact you were able
to give us such good service at a cost below our other bids for the
project.
Incidentally, "The General" has gone on to become the most popular
film in the entire library of over 200 films and videos produced
by McDonald's for training and motivational use. We have sold over
three times as many copies of "The General" as the next most
popular film.
Thanks again. I'm looking forward to working with you again on other
projects. le -"---N,
Sincerely, '
Le Pre_st
Sta ctor
Int'l Training
LP/bk
McDONALD'S CORPORATION • McDonald's Plaza • Oak Brook, Illinois 60521 U.S.A. • Telex: 254751
MEMORANDUM
�1�►'� MANAGER
DATE: February 6, 1991
TO: Alan D. Ratliff, City Manager
FROM;
Frank Trando, Deputy City Manager/Finance Director '%��-
/,
SUBJECT: Economic Development Financial Report
The financial position of funds for Economic Development at
January 31, 1991:
Donations Fund - Funds Available
General Fund - Budget $5,600.00
Expended to Date 1,080.67
Total Funds Available
$24,858.65
4,519.33
$29,377.98
COPPELL ECONOMIC & BUSINESS DEVELOPMENT BOARD
1991 GOALS AND OBJECTIVES
RAFT
1. Pursue a more aggressive posture with the City Council in
getting economic development activity funded.
1.1. Seek 1/2 percent sales tax for funding.
1.2. Participate in budget planning process to
secure additional General Fund allocations for
economic development activities.
2. Establish a formal marketing program for economic
development.
2.1. Complete video project by
2.2. Develop second video for corporate
relocations.
2.3. Create greater awareness among real estate
community by launching annual reception.
2.4. Update/reprint brochures.
2.5. Launch an ongoing media relations effort
which targets the Metroplex, the rest of the
nation and key countries.
2.6. Establish cooperative advertising program
with area businesses.
2.7. Appoint and fund economic development board
representatives in key organizations.
2.8. Research census information for valuable
insights/marketing statistics.
2.9. Identify critical trade missions for
participation and funding.
2.10. Develop a direct mail program to key
executives of specific companies in targeted
industries, site selection firms and management
recruiting firms.
3. Create atmosphere for retention of retail and attraction
of additional retail.
4. Establish awareness/rapport with area relocation centers.
5. Develop a line item budget and policies to guide use of
current funds.
4 0
40P
5.1. Develop a line item budget, based on
anticipated revenue from the 1/2 percent sales
tax.
6. Position the Board as a clearinghouse for all economic
development issues, particularly those which go to City
Council for a vote.
7. Support existing businesses by implementing a business
liaison program.
7.1. Conduct visits with existing businesses;
sponsor "business town hall" meetings; follow up
on problems related to city services and public
facilities.
7.2. Survey existing businesses and use it as a
tool to target existing businesses planning to
expand/relocate. Follow up on these cases with
staff visits to support that growth by providing
assistance in City zoning, building permit and
related programs.
Also use the survey as a tool to improve public
services and facilities where problems are
identified. Establish a schedule for regular
updates of the survey.
8. Maintain and enhance a cooperative working relationship
with the Dallas Partnership, other key economic development
groups and developers.
8.1. Jointly participate in prospecting trips and
trade missions, improved joint development of data
collection and sharing, and potential co-
sponsorship of special events.
9. Enhance our economic development research and analysis
capability.
9.1. Research existing capabilities of computer
equipment/ software.
9.2. Research the type of personnel/salaries
required for maintenance of database.
9.3. Develop a database of key prospects for
economic development.
9.4. Establish strong ties with the NCTCOG, North
Texas Commission, the Dallas Partnership and local
universities to promote data sharing and joint
research efforts where feasible.
10. Target specific industries for additional activity.
10.1. Develop a target industries strategy that
provides guidelines for specified marketing
efforts. In particular, identify existing
industries that have a strong base in the
Metroplex.
11. Provide for a strong, diversified business community.
11.1. Encourage and support appropriate,
significant Coppell based projects where
opportunities become available.
11.2. Promote joint public/private partnerships.
11.3. where appropriate, support civic and
community improvements.
12. Support area educational institutions.
12.1. Support public and private primary,
secondary and college -level -educational
organizations in implementing quality educational
facilities and programs. Encourage their
participation in economic development activities.
13. Maintain and enhance City infrastructure and services.
13.1. Communicate the economic development impact
of government decision-making/actions.
13.2. Investigate, analyze and invest, where
appropriate, in transportation assets such as mass
transit, interstate trucking, aviation and
streets/thoroughfares/highways.
14. Develop a strategy for bringing key economic development
personnel on board immediately.
14.1 Explore salary requirements, roles and
responsibilities of an administrative assistant.
14.2 Explore creation of an internship program
with area universities.
RJ:lt/objectives
02/06/91
COPPELL
ECONOMIC & BUSINESS DEVELOPMENT BOARD
BUDGET FOR FISCAL YEAR OCTOBER 1, 1990 THRU SEPTEMBER 30, 1991
Budgeted Funds Available:
Donations Fund at 12,131/90 $23,977.50
Donations Fund — 9 mth estimate 6,750.00
General Fund — Budget 59600.00
Total Fiscal Year Budgeted Funds $36,327.50
Fiscal Year 1991 Budget:
Expenditures to Date:
Desk Plate $140.00
Coppell Celebrates 500.00
Lapel Pins 11365.00
Other 440.67
Total Expendituresto date @ 2/5/91 $2,445.67
Budgeted Expenditures:
Coppell Video
Brochure Reprints
10,000.00
1,500.00
Public Relations:
P. R. Specialist $500/month — March Start 31500.00
P. R. Expenses $250/month — March Start 19750.00
Total Public Relations $59250.00
Goodwill BBQ:
50 people @ $15 meal + $3 bev 900.00
Entertainment 11500.00
Total Goodwill BBQ $29400.00
Ad min istrative Assistant:
Estimated Annual Salary: $16,500.00
6 mths salary—Start April 1991 8,250.00
Total Fiscal Year Budgeted Expenditures $27,400.00
Unbudgeted Funds $6,481.83
2/6/91
Coppell Business & Economic Development Board
1991 Fiscal Year Budget
Brochure Reprints (
Public Relations (14.5%)
Goodwill BBQ (6.617o)
Coppell Video (27.5%)
Administrative Assistant (22.7%)
Exp. to Date (6.7%)
Tnbudgeted Funds (17.8%)
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