BM 1987-03-10 EcDevMinutes of March 10, 1987
The Economic and Business Development Board of the City of Coppell met
in a special called session on Tuesday, March 10, 1987 at 6:30 p.m. in
the Second Floor Conference Room of the Town Center, 255 Parkway
Boulevard, Coppell, Texas. The following members were present:
Chairman John Bailey
Vice -Chairman Sam Shuler
Secretary Lynn Brock
Boardmember David Greer
Also present were Member -At -Large Tim House and Secretary Debbie Cravey.
Item 1: Chairman's Report
Chairman John Bailey stated that he did not have anything for the
Chairman's report.
Item 2: Discussion with D/FW Research regarding a contract for
services with the City of Coppell
Chairman Bailey prefaced the discussion by stating that the Economic and
Business Development Board was only an advisory board to the City
Council; therefore, City Council would finalize a contract between the
two parties based upon recommendations from the Board.
D/FW Researh President Elizabeth Morris and Project Director Margaret
Jarvis made the presentation to the Boardmembers. Ms. Morris submitted
a proposal which included a more extensive list of clients and a partial
list of publications in the State of Texas. (Copy on file with approved
minutes in the City Secretary's Department.) She informed the Board
that her firm was a member of the National Association of Industrial and
Office Parks, the National Association of Corporate Real Estate
Executives and was active in the International Council of Shopping
Centers; therefore, she had access to an extensive mailing list. Ms.
Morris told the Board that she would prefer to complete the survey all
at once, but if it was necessary to segment the survey that it not be
divided into more than three groups. She suggested the following
30/30/30 clusters, but offered to work with the Board in any way they
deemed necessary.
GROUP 1 - Definition of the Trade Area
and
Demographic Characteristics
GROUP 2 - Traffic and Transportation
GROUP 3 - Employment Base
and
Inventory of Existing and Proposed Commercial Space
or
Measurement of Land Use Potential
and
School District Comparisons
Ms. Morris advised the cost should not differ from the estimated $30,000
dollars stated in the proposal by more than 10% either way.
The Board decided to host a dinner/meeting inviting city developers,
Coppell businesses and other interested parties where D/FW Research
could present their proposal of the survey and the Board determine if
any outside funding might be made available. The tentative date for the
dinner/meeting was set for April 1st at 6:30 p.m. at either the D/FW
Hilton or Marriott Hotel in Las Colinas. Chairman Bailey, Vice -Chairman
Shuler, Ms. Morris and Ms. Jarvis will meet informally on the 19th of
March and discuss exactly what type program should be presented. In the
meantime a copy of the agreement will be forwarded to City Attorney
Larry Jackson for his interpretation and also to see if there is, in
fact, a "funding" issue.
The meeting was then adjourned.
John aile , Chairman
ATTEST:
Debbie Cravey, Secretaulf
MINUTES 031087
EDEV
DFW RESEARCH
9241 LBJ Freeway, Suite 100
Dallas, Texas 7243
(214) 238-8838
DFW RESEARCH
MEMORANDUM
March 10, 1987
To: Mr. Sam Shuler, Jr.
Vice Chairman, Economic Development Board
City of Coppell
From: Elizabeth Morri,
President
DFW RESEARCH
Subject: CITY OF COPPELL MARKETING PLAN
DFW RESEARCH is pleased to work the the Economic Development
Board to provide development trend insight for both long and
short term planning for the City of Coppell.
Based on our discussions, we understand that the outcome of
the market supply and demand analysis as commissioned by the
Economic Development Board is to be a step-by-step marketing
plan of action, which includes specific task assignments.
In addition, we recommend that market analysis elements for
study be divided into a maximum of three project segments in
order to maintain economy of scale and work efficiency.
We look forward to further discussions with you and welcome
your inquiries.
CITY OF COPPELL
Areas of Study
1. Definition of the Trade Area (10% of total effort):
Define trade and development areas which will affect
the City of Coppell including:
* Geographic
* Jurisdiction
* Travel time boundaries for retail, resi-
dential and commercial development
2. Demographic Characteristics (10% of the total effort):
Quantify demographic characteristics of the City's
population and that of neighboring cities, and project
area growth trends, including:
* Average household income
* Age by income levels
* Racial composition
* Education levels
* Employment categories
3. Employment Base (15% of total effort):
A review of the City's employment by specific
employer to include:
* Name
* Location
* Trade category by standard industrial
classification
* Number of employees
* Telephone
4. Inventory of Existing and Proposed Commercial Space
(25% of total effort) :
An inventory of existing commercial space in office,
retail, multi -family, industrial and special use
categories, to include:
* Age of the commercial structure
* Current use
* Percent of occupancy
The inventory shall also catalog and determine
development timing on proposed projects in the
trade area.
5. Traffic and Transportation (10% of total effort):
A review of existing and proposed traffic improvements
and traffic counts as delineated by:
* Municipal
* County
* State and federal transportation authorities
6. Measurement of Land Use Potential (250 of work effort):
An assessment of annual absorption of land mass in the
trade area based on actual land use to determine the
rate of absorption being experienced in the trade
area. This land use potential assessment shall
include:
* A review of available utilities
* Zoning categories
* Land uses planned
* Land ownership updates
7. School District Comparisons (5% of total effort):
An overview of comparative information concerning the
Coppell Independent School District in relation to:
* Size, budget, and tax rate
* Student -to -teacher ratios
* Student performance on standardized tests
0
DFW RESEARCH
,r2 111.11) Frr,r-wati, tiuitr 1(11).. I) aII as, '1'exa ,:"- la 1.'111 :2 ;
December 29, 1986
Mr. Sam Shuler, Jr.
Vice Chairman, Economic Development
City of Coppell
Coppell, Texas 75019
Dear Mr. Shuler:
Upon acceptance, this letter shall constitute an agreement
between the City of Coppell (Client) and DFW RESEARCH
(Research) to establish certain duties and responsibilities
of the parties.
In consideration of the sums paid for the services to be
rendered hereunder and of the mutual promises expressed
herein, Research and Client agree as follows:
1. Research shall perform a market supply and demand
assessment for the purpose of providing demographic and
area development trend insight to the City of Coppell.
This overview information shall be designed to provide
critical data for both long term and short term
economic development planning purposes for the City of
Coppell. The market assessment shall be provided to
the Client in five full color copies and one camera
ready, unbound copy suitable for reproduction in whole
or in part at the Client's discretion. The areas of
information to be included in this overview shall be as
follows:
A. Definition of the Trade Area: A definition of the
trade and development areas determined to affect
the City of Coppell including geographic,
jurisdiction and travel time boundaries for
retail, residential, and commercial development;
B. Demographic Characteristics: Quantification of
demographic characteristics of the City's
population and that of neighboring cities, and
projections of growth trends, to include average
household income, population age brackets by
income levels, racial composition, educational
levels and employment categories;
C. Employment Base: A review of the City's
employment by specific employer to include name,
location, trade category by standard industrial
classification, and number of employees;
D. Inventory of Existing and Proposed Commercial
Space: An inventory of existing commercial space
in office, retail, multi -family, industrial, and
special use categories, to include age of the
commercial space, current use, and percent of
occupancy. The inventory shall also catalog and
determine development timing on proposed projects
in the trade area as determined in 1A;
E. Traffic and Transportation: A review of existing
and proposed traffic improvements as delineated by
municipal, county, state, and federal
transportation authorities, to include, where
available, the most recent traffic counts;
F. Measurement of Land Use Potential: An assessment
of annual absorption of land mass in the trade
area based on actual land use to determine the
rate of absorption being experienced in the trade
area. This land use potential assessment shall
include a review of available utilities, zoning
categories, land uses planned, and land ownership
updates.
G. School District Comparisons: An overview of
comparative information concerning the Coppell
Independent School District in relation to
neighboring school districts in the areas of size,
budget, tax rate, student -to -teacher ratios, and
performance of Coppell school students on
standardized tests.
2. Client shall pay Research an approximate amount of
$30,000 for receipt of the assembled information. Said
payment shall be made as follows: 500 of the original
amount, or $15,000 shall be forwarded together with one
originally signed copy of this agreement. The balance
in actual costs, according to the attached schedule of
charges, shall be invoiced to Client by Research at the
time of final submission and shall be due and payable
upon receipt. Client shall separately contract and
provide aerials as may be needed by DFW RESEARCH to
perform this work.
3. Client's designated contact person shall be Mr. Sam
Shuler at 575-3119. Should Mr. Shuler be unavailable,
shall serve as alternate contact
person.
4. This agreement shall commence on January 15, 1986 and
shall terminate eight weeks thereafter. Any extension
of the term and scope of this agreement shall be
separately negotiated by Research and Client.
5. Client shall hold Research harmless from any losses,
claims, damages, or liabilities to which Research may
become subject in connection with any matter except to
the extent that any such loss, claim, damage, or
liability result from the gross negligence or bad faith
of Research in the performance of the services which
are the subject of this agreement.
I trust the foregoing adequately describes the responsibili-
ties of DPW RESEARCH and THE CITY OF COPPELL. I look
forward to a mutually beneficial working relationship with
your Board and appreciate your selection of DPW RESEARCH.
Sincerely,
DFW RESEARCH
M. Elizabeth Morris
President
MEM/sch
Acknowledge and Agree:
Representative
CITY OF COPPELL
Date
DFW RESEARCH
CURRENT ACTIVE PROFESSIONAL AND CIVIC MEMBERSHIPS
1987
Addison Business Association
American Demographic Association
Commercial Real Estate Women, Membership Committee
Dallas Chamber of Commerce
Greater Dallas Board of Realtors, Commercial Investment Div.
Leadership Dallas Alumni (1975-76), Advisory Committee
National Association of Industrial and Office Parks
National Association of Corporate Real Estate Executives
North Dallas Chamber of Commerce, Transportation Committee
Texas Economic & Demographic Association, 1987 Vice
President
The Business Exchange, 1987 Vice President
Urban Land Institute
Urban Management Assistants Association, Past President
DPW RESEARCH
MARKET ANALYSES EXPERIENCE IN TEXAS
PARTIAL LIST OF PUBLICATIONS
"Access, Drive Times, and Transportation Improvement
Analysis, North Texas Market Area," December 1986
"Adaptive Reuse of the MKT Railroad Terminal in Denison,
Texas," August 1983
"Anchor Tenant Analysis and Recommendations, Fossil Ridge
Development," February 1987
"Anchor Tenant Recommendations, Retail Analysis, Euless,
Texas," January 1987
"Arlington/Grand Prairie Demographic Update," June 1985
"Automobile Dealership Location Analysis, North Texas Market
Area," October 1985
"Bethany Centre, Light Industrial Market Analysis, Allen,
Texas," June 1984
"Bridgewood Village Retail Market Analysis, Fort Worth,
Texas," August 1986
"Central Expressway High Rise Office Absorption Analysis,"
July 1986
"Comparable Land Value Analysis, Dallas and Tarrant
Counties," December 1982
"Comparative School District Performance Analysis, North
Texas Region," December 1986
"Comparative Texas Real Estate Market Performance Analysis,
Dallas, Fort Worth -Arlington, Austin, San Antonio, El
Paso, and Houston," December 1986
"Consumer Profile Analysis of Selected Retail Locations,"
August 1986
"Customer Preference Analysis, Bank Clientele, Richardson,
Texas," August 1984
"Dallas Parkway at Preston Road, Bank Charter Requirements
Assessment," December 1984
"Dover Park Mixed Use Development Analysis, Waxahachie,
Texas," June 1985
"Duncanville Retail Market Analysis, I-67 at Cockrell Hill,"
April 1986
"Duncanville, DeSoto, Cedar Hill Shopping Center Anchor
Survey," September 1985
"Employment Base Analysis, North Texas Market - Dallas,
Tarrant, Collin, Denton, Grayson and Rockwall
Counties," December 1986
"Far North Dallas Apartment Assessment and Absorption
Calculations," February 1985
"Garland Retail Demand Analysis," April 1984
"High Rise Office Building Analysis, Central Expressway at
LBJ," December 1985
"High Rise Office Building Analysis, LBJ at Central
Expressway," July 1985
"Highpoint Development Retail Trade Area Analysis," November
1986
"Highpointe Market Analysis," October 1986
"Highpointe Mixed Use Market Analysis: Highest and Best
Use," October 1985
"Industrial Development Assessment, Coppell, Texas," August
1985
"Interim Property Use Analysis, Haltom City, Texas" November
1984
"Interim Property Use Analysis, Loop 820 at Jacksboro
Highway," December 1984
"Lake Lewisville Development Analysis, Recreational
Properties," December 1982
"Lakepointe Market Analysis," May 1986
"Luxury High Rise Absorption Analysis, Dallas and Tarrant
Counties" September 1986
"Luxury High Rise Absorption Analysis," September 1985
"Market Analysis and Overview, Rockwall County," December
1985
"Market Analysis, Adolescent Treatment Center, Arlington,
Texas," November 1985
"Market Analysis, Mixed Use Development, Denton Tap Road at
Sandy Lake Road, Coppell, Texas," December 1983
"Market Assessment for Lewisville Mixed Use Development,"
September 1985
"Market Overview and Competitive Characteristics,
Meadowcreek Court, Garland, Texas," September 1983
"Multi -Family Development Demand Analysis, I-30 Corridor and
Rockwall, Texas," October 1983
"North Dallas Retirement Apartment Market Study," January
1985
"North Texas Site Study," July 1984
"Northwest Tarrant County Multi -Family Demand Study,"
December 1984
"Oak Lawn Retail Market Study," May 1985
"Office Building Analysis, East Dallas County Transportation
Corridor," February 1985
"Office Building Analysis, Garden and High Rise Office
Buildings, Central Expressway at Forest Lane," January
1986
"Office Building Demand Analysis, Garland, Texas," November
1983
"Office Building Performance and Demand Projections, Dallas
Primary Market Area," September, 1986
"Office Building Performance and Demand Projections, Fort
Worth -Arlington Primary Market Area," September 1986
"Office Building Survey, Arlington - Grand Prairie Market,"
April 1985
"Pad Site User Retail Survey and Recommendations" February
1985
"Preliminary Office Building Demand Analysis, Grand
Prairie/Arlington," August 1984
"Relative Rates of Appreciation of High Rise Condominium
Properties in Dallas, Texas," July 1983
"Relative Rates of Sale in High Rise Condominiums, Dallas,
Texas," May 1985
"Retail Demand Analysis and Anchor Tenant Recommendations,
Corpus Christi, Texas." March 1987
"Retail Demand Analysis, Hightower at Rufe Snow" September
1986
"Retail Demand Analysis, Hulen Mall Market Area, Fort
Worth," February 1987
"Retail Inventory, Oates at I-635, Mesquite, Texas," January
1986
"Retail Market Analysis, Bentley Village Parkway at I-30,
Fort Worth, Texas," April 1985
"Retail Market Analysis, Buckingham Shopping Village," May
1984
"Retail Market Analysis, Desoto, Texas," February 1984
"Retail Market Analysis, Duncanville, Texas," September 1984
"Single Family Assessment, Walnut Creek Study Area,
Mansfield, Texas," July 1986
"Single Family Design Recommendations, Garland Texas."
September 1984
"Site Search and Market Analysis, Selected Electronic
Assembly Locations, Texas Market Area," January 1987
"Site Search and Market Analysis, Selected Manufacturing
Locations, North Texas Market Area," April 1984
"Stonebridge Market Analysis, Multi -Family Housing," May
1986
"Stonebridge Ranch Data Base Compilation, North Texas
Market," February 1987
"Tarrant County Residential Sales Performance Analysis,"
March 1987
"Tarrant County Upper Income Housing Analysis," February
1984
"Tawakoni Resort/Residential Analysis," May 1986
"Upper Income Residential Pattern Study," February 1984
"Valwood Industrial Market Area Analysis, Carrollton/Farmers
Branch, Texas," July 1984
"Water's Ridge Market Analysis," May 1986
"Wildwood Market Analysis - Multi -Family Housing Demand
Analysis," May 1986
"Wylie Shopping Village," March 1985
DFW RESEARCH
FACT SHEET
WHAT IS A custom market research firm, DFW RESEARCH is the
DFW RESEARCH? largest in the region, specializing in real estate information
for office, retail, residential and industrial markets. DFW
RESEARCH provides high quality, affordable custom
research services to the real estate industry.
WHAT DOES A Unlike data base companies, DFW RESEARCH provides
CUSTOM RESEARCH custom market feasibility analysis about the development
COMPANY DO? of a particular site for lending institutions, developers, and
investors based on the careful, professional compilation of
information the client needs. A typical study will provide
insight for development demand, pricing, timing and size.
HOW IS IT DFW RESEARCH has eight (8) full time research and field
STRUCTURED? survey staff. In addition seventeen (17) professionals,
many of whom hold a Ph.D., in the areas of computer
science and information systems, statistics and ' economics,
public relations and marketing, appraisal and engineering
are retained on an "as -needed" basis in order to control
overhead and personnel costs while providing excellent
technical depth.
WHO IS THE M. Elizabeth Morris, President of DFW RESEARCH,
PRINCIPAL? pursued a career in the public sector with the City of
Dallas following completion of graduate studies at East
Texas State University. Ms. Morris pursued additional post
graduate study in marketing and economics at Southern
Methodist University and served as assistant to two Dallas
mayors and as research assistant to the Dallas City
manager. In the private sector, she consulted with Merrill
Lynch on a year-long regional industrial development
study and served as a vice president with Watson and
Taylor. In 1981, Ms. Morris established DFW RESEARCH.
DFW RESEARCH 9241 LBJ Freeway, Suite 100 Dallas, Texas 75243 (214) 2384"
AREAS OF SPECIALIZATION
DFW RESEARCH provides a broad spectrum of custom research services and market
feasibility analysis for commercial real estate development, specializing in retail,
restaurant, office, industrial, single family and multi -family markets.
Studies completed for the Dallas/Fort Worth region include:
a Population and Employment Analysis; Demographic Projections
Medical Facility Studies: Drug Treatment Centers, Independent Living
Facilities, Retirement Centers, Nursing Homes, Emergency Medical
Clinics
Interim Land Use Recommendations
X Real Estate Specific Legal Research; Expert Witness Testimony
a Appraisal Selection and Supervision
N Land Development Timetables
N Competitive Market Inventories
AK Site Location Searches: Manufacturing and Multi -Site Retail Franchisers
N Historic Absorption Performance
Effective vs. Quoted Lease Rates
Preferred Tenant Mix Analysis
1K Comparable Land Sales
Customer Profiles
DFW RESEARCH 9241 LBJ Freeway, Suite 100 Dallas, Texas 75243 (214) 238-8838
PARTIAL LIST OF CLIENTS
Real Estate Development Firms/Brokerage Companies
American Residential Properties
Aviary Corporation
Willard R. Baker Development Co.
Beeson - Stone - Highley
Bellamah Community Development
Block -Shim
Buckingham Development Venture
Cambridge Company
The Jim Coker Companies
Combined America Development
The Custer Companies
Dimension Development Company
Gemcraft Homes
Great Western Development
Investors Network International
Kit Campbell & Assoc.
Lomas & Nettleton
Maclay Properties/Maclay Carlin Co.
McNeff-Palmer
Merrill -Lynch Relocation, Inc.
The Metro Companies
The Montgomery Companies
The Murphree Company
NOVA Development
Partin Bennett Financial Group
RCS Investments
Republic of Texas Properties
Rosewood Properties
SOGETEXAS
Santa Fe Pacific Realty
Search, Inc.
Statman-Wassenich Associates
Suburban American
TMA Property Management
Talmadge Tinsley-TINTEX
Talon Development
Todd & Hughes Construction
The Watson & Taylor Companies
Xerox Realty
Financial/Professional jRetail/Legal/Service Firms
Albertsons
Case and Associates
Data Storage and Services
Elder, Canterbury, Stuber, & Gooch
Equitable Bank
Exclusive Cars of Dallas
Federal Home Loan Bank
Gibraltar Savings
Home Savings
Lamar Savings & Loan
Merrill, Lynch, Pierce, Fenner & Smith
Meridian Service Corp.
MPSI, North America
Ogilvy & Mather
Oldfield -Davis
PSA Architects
RepublicBank
Safeway
San Antonio Savings
Southmark Funding
Taylor -Hewlett Architects
Texas Instruments
Tiffany's - Galleria, Dallas
Womack & Associates, Architects
DFW RESEARCH NE 9241 LBJ Freeway, Suite 100 N Dallas, Texas 76243 NE (214) 238-8838
PARTIAL LIST OF DALLAS ASSOCIATES AVAILABLE
FOR PROJECT ASSIGNMENT
Statistics/Economics/Analysis
Martha Burks, Burks & Associates, Business Accounting
Wanzer Drane, Ph.D., Professor, Auburn University
Billy J. Moore, Ph.D., Staff Economist, Decision Analyst
Edward T. Rincbn, Ph.D., Rincbn & Associates, Research and Statistical Analysis
L. R. Field, Ph.D., Professor, Analytical and Quantitative Analysis
Michael Levinson, Ph.D., Regional Economics
Computer Science/Information Systems
Lupita C. Rincbn, Rincbn & Associates, Word Processing and Database Management
Charlotte Wicks, University of Texas, Texas Data Center (Austin)
Thomas W. McCullough, Management Information Systems, Dohm & Wolff
Pamela Bonnell, Business Science Librarian
Sharon K. Hargis, Kay Dixon Associates, Computer Support and Graphics
Public Relations/Advertising/Marketing
Margaret Jarvis, Jarvis & Associates, Public Relations
Suzanne Holmes, Real Estate Research Services (Smith County)
Karen Wright, Real Estate Research Services (Erath County)
Alan Furber, Commercial Art, Design, Alan Furber Studio
Other Technical
In areas requiring technical expertise, DFW RESEARCH maintains long-standing
professional associations with several well established local firms including: DeShazo,
Starek and Tang, Transportation Engineering; Taylor -Hewlett, Architectural Planners;
Johnson, Johnson & Roy, Land Planning; Wendell Pyles & Associates, Appraisers;
Everage, Smith, & Farrington, Civil Engineers.
DFW RESEARCH M 9241 LBJ Freeway, Suite 100 IN Dallas, Texas 75243 * (214) 238-8838
August 12, 1985 DALLAS/FORT WORTH BUSINESS JOURNAL
Focus--
I S S U E
Research now a necessity for developers
By Nancy Lovell
Research. Research. Research. Like the pro-
verbial axiom that dictates that location is
everything, research has taken its place as
the unseen factor that determines if a com=
mercial or residential project will succeed.
With the growth of the Dallas/Fort Worth
real estate market in the past five years,
more and more real estate firms are relying
on data sources, independent and in-house
research firms to provide the facts and in-
terpretations necessary to make correct
judgements in a volatile market.
"The dynamics in Dallas are more dif-
ficult
if-
fcult to monitor - because they move so
'fast," said Elizabeth Morris, president of
DFW Research. "Information six weeks
behind may well have missed critical infor-
mation that will affect your project," she
said. "Like getting on an assembly line, you
have to study your market os that you don't
have gaps in the conveyor belt."
Developers aren't the only ones interested
in market research. Lenders also have a
stake in accurate information. "The lender
has confidence in the accuracy of an objec-
tive market feasibility study," Morris said.
"Bank failures mean the lender has to be
sure when the market is there to support a
project. "
Many real estate firms turned to the first
tier of information — data base companies
— which gather and sell market information
regularly. "Anyone with a personal com-
puter is a potential data base," Morris said.
"The information age has revolutionized
market research. The . accessibility of the
desk top computer has changed everything. "
a
Prom the magazines and reports produc-
ed by data base companies real estate pro-
fessionals will get "facts and some
analysis," according to Morris. For deeper
analysis and more current information, real
estate firms may commission customized
studies. Field and site-specific investigations
are conducted to determine the advisibility
of specific projects.
Along with the burgeoning development
and attendant frenzy is competition among
the research firms to provide the vital data.
Customized research companies, appraiser's
research departments and in-house research
divisions each claim a particular angle on
accuracy.
"Our surveys are conducted in a unique
way, " said Patricia Dajda, vice president of
research and communications for Swear-
ingen Management Co.. "The data is
gathered by brokers dealing with the
buildings day to day. The information they
provide is their lifeblood, the tools they use
daily," she explained. "Bad infromation
would harm them and that is the best incen-
tive in the world for accuracy."
"We bring more of a knowledge of the
real estate marketplace," said Kathy Price,
president of Foster -Price Appraisal Ser-
vices. There is a greater degree of reliabili-
ty to quality of research when it was
originally gathered information."
Ron Witten, president of M/PF Research,
maintains an independent research firm pro-
vides an absence of vested interest and the
"research orientation and expertise that a
non -research firm can't have.
"All people here gathering information
are researchers by profession and have that
technical orientation," Witten said. O
Page 11B
Morris: Lender confidence
RETAIL DIAGNOSTIC ANALYSIS
DFW Research has developed an economic model for predicting tenants most
likely to succeed at a given retail location. Tenants can be recommended on the
basis of available retail dollars to be spent, level of competition, and anticipated
profitability.
Users of this information have been:
Developers designing a marketing strategy
Tenants selecting sites
Leasing agents providing trade area data to potential tenants
Lenders with a "work-out" retail property
DFW RESEARCH IN 9241 LBJ Freeway, Suite 100 IN Dallas, Texas 75243 IN (214) 238-8838
MARKET FEASIBILITY RESEARCH
Market The opportunity to buy or sell;
the demand for a product or
service
Feasibility Logical, capable of being
accomplished.
Research A scholarly or scientific inquiry;
to study thoroughly;
to search and search again.
DPW RESEARCH ME 9241 LBJ Freeway, Suite 100 IN Dallas, Texas 75243 * (214) 238-8838
REAL ESTATE DEVELOPMENT
MARKET FEASIBILITY ANALYSIS
DFW RESEARCH provides custom market feasibility analysis for developers, lending
institutions and investors based on the careful, professional compilation of information
the client needs about the development of a particular site.
What are current market conditions? What changes can be
anticipated? How will changes in market conditions
affect construction and marketing of this project?
What is the proper pricing strategy?
How will other projects in place, under construction, or on
the drawing board affect this development?
Should the development be built in stages? Is it most
effectively developed all at one time?
Is this the "highest and best use" of the property? What
other uses might be successful on this property?
What mix of uses is best for development? How rapidly will
the development be absorbed?
What other information is needed that can provide critical insight
into this real estate development project?
DFW RESEARCH 3K 9241 LBJ Freeway, Suite 100 1K Dallas, Texas 75243 ME (214) 238-8838
WHAT WILL A MARKET STUDY DO?
A typical study will provide insight for development pricing, timing, and size by:
Defining the market according to the proposed use, i.e., retail, office,
residential, mixed or special use.
Profiling the market area by significant characteristics:
Demographics
Employment
Housing
Growth rates
Zoning and land use
Business activities
Traffic patterns
Economic indicators
Profiling the competition, both current and proposed.
Identifying trends that are important to a successful development.
Quantifying unmet market demand.
DFW RESEARCH ME 9241 LBJ Freeway, Suite 100 M Dallas, Texas 75243 9 (214) 238-8838
SITE LOCATION SEARCH
STATEMENT OF CAPACITY
DFW RESEARCH provides an objective custom site location search service to its clients.
We do no real estate brokerage.
Based on a systematic assessment of the factors contributing to a client's success, DFW
RESEARCH provides accurate information on subjects in our area of regional expertise:
Present and Future Traffic and Transportation Patterns
Supply and Distribution Channels
Labor Force Characteristics
Population and Growth Trends
AK Business Activity and Competitive Presences
Municipal Information
Industrial Development Corporation Activity
Educational Standards and Resources
Quality of Life Factors - Housing, Medical, Cultural
and Entertainment
DFW RESEARCH will then recommend areas of opportunity meeting client needs.
DFW RESEARCH W 9241 LBJ Freeway, Suite 100 ME Dallas, Texas 75243 NE (214) 238-8838
WHAT WILL A SITE LOCATION SEARCH DO?
Site location searches are often used by our clients for these purposes:
To acquire and inventory land for future development
needs, with interim uses defined.
To objectively rank and assess criteria important to the
decision on a new location.
NK To select multi -site locations, especially for retail
opportunities.
To obtain both regional trends and site-specific
recommendations.
DFW RESEARCH * 9241 LBJ Freeway, Suite 100 NE Dallas, Texas 75243 M (214) 238-8838
MEETING TIME: :
MEETING PLACE:
Notice of Meeting
March 10, 1987
6:30 p.m. (Open to public)
Town Center - Council Chambers
255 Parkway Blvd.
Coppell, Texas 75019
Notice is hereby given that the Economic and Business Development Board
of the City of Coppell will meet in a special called session on Tuesday,
March 10, 1987 at 6:30 p.m. in the Second Floor Conference Room of the
Town Center, 255 Parkway Boulevard, Coppell, Texas. The purpose of the
meeting is to consider the following items:
AGENDA
CALL TO ORDER
PUBLIC SESSION 6:30 p.m. (Open to public)
Item 1: Chairman's Report
Item 2: Discussion with D/FW Research regarding a contract for
services with the City of Coppell
Item 3: Other business
Adjournment.
John BAJeyl, Chairman
Economic and Business Delallopment Board
CERTIFICATE
I certify that the above notice of meeting was posted on the bulletin
board at the Town Center of the City of Coppell, Texas on the 5th day of
March, 1987 at 2:30 p.m.
Debbie Cravey, SecretAry
AGENDA 031087
EDEV