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BM 1986-12-16 EcDevMinutes of December 16, 1986 The Economic & Business Development Board of the City of Coppell met in a regular called session on Tuesday, December 16, 1986 at 7:30 p.m. in the second floor Conference Room of the Town Center, 255 Parkway Boulevard, Coppell, Texas. The following members were present Chairman John Bailey Vice Chairman Sam Shuler Secretary Lynn Brock Boardmember Jim Brown Boardmember David Greer Also present was Secretary Teresa Daniels. Item 1: Chairman's Report Chairman John Bailey stated the following: A. Chairman Bailey welcomed the members present and thanked them for their interest. Present were: Susan Motheral - M & G Consulting Services, Inc. Shawn Todd - Connell Development Co. Bob Minyard - Business Owner, Minyard Foods B. Please make the following change to the Agenda for December 16, 1986 Item 2 - Change "Presentation by Harvey & Associates regulating"... to "Presentation by Harvey & Associates regarding"..... C. Business Owner Bob Minyard requested a copy of these Minutes be mailed to him. D. Boardmember Shuler noted a change to Item 2 - "Presentation by Harvey & Associates"..... to "Presentation by M & G Consulting Services".... E. Boardmember Shuler requested that it be noted in the Minutes that he has scheduled three vendor interviews (two have already been interviewed) for the Demographic Study for the City. Item 2: Presentation by M & G Consulting Services regarding the proposed demographic study for the City of Coppell. Susan Motheral of M & G Consulting Services made the presentation, "Proposed Community Analysis: Demographics and Land Use" to the Board - members. A copy of the Proposal is attached as a permanent record of the Minutes. Following a lengthy question and answer period and further discussion it was a consensus of the Boardmembers to have a demonstration set up with M & G Consulting Services to answer some of the members' questions on the computer system (software and hardware that the City would be utilizing) for this Demographic Study. Several Boardmembers expressed concern regarding the success and accuracy in the system M & G Consulting Services is proposing at this time. Chairman Bailey was given a six month turn -around time for the completion of the study; two months for the Real Estate and the following four months for final completion. Boardmember Shuler stated he will schedule another vendor at the next meeting (January 6, 1987) and also try to arrange to have Dr. Paul Geisel available to answer some questions relevant to M & G Consulting Services' Proposal. Item 3: Other business. Boardmember Greer stated that the road situation in Coppell is severly hurting development and that the City needs to be faster in these improvements currently underway. Chairman Bailey explained the problem the City has with funding and how this is affecting the completion of road improvements but also concurred with Boardmember Greer that something must be done soon. The City is losing needed business and growth has been affected due to the road situation that exists now. There was much concern on street improvements from all'members present. Chairman Bailey suggested the Economic and Development Board take a positive approach and a much more aggressive stance next year to help bring developers into Coppell and build the economic growth. Having no further business to discuss, Boardmember David Greer made the motion to adjourn. Motion was seconded by Chairman John Bailey; motion carried unanimously. John Ba ley Chairman Economic nd Business De lopment Board Teresa Daniels, Secretary MIN.EC.DEV.121686 MNITS PROPOSED COMMUNITY ANALYSIS: DEMOGRAPHICS AND LAND USE COPPELL, TEXAS MJG Consulting Services December, 1986 TABLE OF CONTENTS Preface Introduction: Goals of the Study Data Gathering and Computer Tools Demographic Study Real Estate Inventory Computer Resource Model Summary: Data Use Approaches Research Products Training Reports Analysis Project Team Services and Roles Project Management System Resumes Paul N. Geisel, Ph.D. M. Susan Motheral, Ph.D. Budget PREFACE The City of Coppell has experienced explosive growth over the past five years. M/G Consulting Services proposes the study contained herein to assist of City of Coppell in assessing the current status of the City and to assist in planning future growth and development. M/G Consulting Services provides a unique collection of expertise because we represent traditional City Planning perspectives as well as Real Estate Marketing perspectives. Our approach is cost-effective because it is designed to provide the City with current population and real estate data as well as computer tools which will allow the City to assess growth and development opportunities in the future. Additionally, M/G Consulting Services offers the City of Coppell continuity of service because we are closely related with the Institute of Urban Studies at the University of Texas at Arlington and are committed to fostering quality growth in the regi on . Paul N. Geisel, Ph.D. M. Susan Motheral, Ph D. INTRODUCTION: GOALS OF THE STUDY The primary broad, long-term goals of the Demographic Study are to provide the City of Coppell with the information and tools necessary to: (1) evaluate the current status of the City in terms of residential and commercial development, and (2) plan for future growth and development of the City. Accomplishing these broad goals should allow the City of Coppell to do several things: (1) re-evaluate Zoning and Land Use Maps, (2) examine the effects of various build -out scenarios for the City on a fiscal basis, (3) set realistic economic development goals for the City, and (4) market the City of Coppell more effectively to appropriate end-users. Accomplishing the broad goals of the Study requiresthree components: a Demographic Study, a comprehensive Real Estate Inventory, and creation of a Computer Model. Detailed demographic data of the residential population and real estate information will be integrated with information on existing infrastructure (sewer, roads, transportation corridors) and analyzed with a computer model developed specifically for the City of Coppell. (Additional description of data gathering and the computer model are available below.) The results of the Demographic Study will be documented by a written summary report, including recommendations for changes in the Zoning Map and suggestions for target markets for Economic Development. The computer data base and applications of the Resource Model developed in the study will belong to the City and provide for continual re -assessment in the context of planning and development; City Staff will be trained in use of the model. DEMOGRAPHIC STUDY A detailed demographic study of the current residential population is essential in evaluation of the current status of the City. The house -by -house study will start with basic information: number of people, location, age, household income, etc. Additionally, it would be helpful to know facts such as: (1) where people moved from to answer the question of the degree to which in -migration into the metropl ex is responsible for the population explosion in Coppell; (2) the proportion of two -career families to understand retail needs; and (3) why people moved to Coppell to get a citizen's perspective on the benefits of the City. Demographic data are important in planning future infrastructure needs and in attracting appropriate retail and commercial end-users to the City. A Citizen's Task Force could be formed to gather data for the demographic study, with all citizens surveyed for basic data and a selected sample of citizens surveyed in greater depth. Gathering demographic data via a Task Force would reduce the cost of the current market study and help to generate broad community support for the project (see budget). A correlated study which would be helpful for purposes of planning and retail/commercial development is an up-to-date traffic study if one does not exist. A traffic study would identify the transportation corridors most used by the citizens of Coppell. The cost of a traffic study is not included in the current budget. REAL ESTATE INVENTORY The purpose of the Real Estate Inventory is to provide the basic data to be used in development of the Computer Resource Model. Compilation of the Inventory will give the City a systematic record of both existing and potential residential and commercial development. The Real Estate Inventory sets the stage for analysis of development potential for the City of Coppell. Several types of maps are essential to the Real Estate Inventory: (1) up-to-date parcel maps showing current platting; (2) zoning and land use maps; (3) utility and road maps; and (4) recent aerial map of the City. The Inventory will be made up of basic Real Estate information, with all information related to the various maps. Basic data includes: (1) For existing sub -divisions: the number of occupied and un -occupied houses and the price ranges and sizes of these houses. (2) For existing commercial property; parcel size, the size of existing buildings including occupied versus un -occupied space and approximate lease rates, ownership information, etc. (3) For development parcels: parcel size, intended use of the property, ownership, approximate cost of property, exceptional features, etc. The Inventory will be compiled by research at the Dallas Appraisal District as well as interviews with local builders, developers and property owners. COMPUTER RESOURCE MODEL A Computer Resource Model, will be developed to project the impacts of alternative land development strategies upon municipal expenditures and tax revenue. This model will also take into account the necessity of investment return for property owners. Design of the micro -computer system will involve: (1) creation of a Municipal Fiscal Impact Model for the City of Coppell; (2) preparation of statistical summaries for various build -out scenarios; (3) selection and design of a mapping system tailored for the City of Coppell encompassing display of current and future land usage and based on existing platting of the City. The system will provide an easily accessible means for updating as well as for analysis of projected growth options. Appropriate standard software will be suggested. If the City does not already own suggested software, the cost of such software should not excede $1000. (foftware cost is not included in the Budget.) SUMMARY: DATA USE APPROACHES The resulting Computer Resource Model will allow the City of Coppell, developers, or any end-user to obtain specific infromation of the following forms: (1) Using the Municipal Fiscal Impact Model, the City's development costs can be determined for any proposed development. (2) For planning purposes, alternative land use scenarios can be developed to insure fiscal tax base support. (3) The system can be accessed to determine the best locations for particular types of development, adjoining uses for particular locations, existing infrastructure, development costs, etc. PRODUCTS Training 1. City Staff for computer and analysis potentials. 2. Throughout the study, continual training and interpretive services for the Economic Development Commission and other such as representatives of the Chamber of Commerce. 3. All special study groups will be supervised and trained, e.g. Demographic Task Force. The rationale for this training component is to enable this one-time type study to become a process which Coppell will be able to continue on its own upon completion of the initial effort. Reports 2. City Service Evaluations, e.g. Police and Fire, Water, Sewer, Roads. 1. Demographi c Profile of Coppel 2. Land Use Potentials of Copp__ el 1 3. Build -out Scenarios and City Finances 4. Graphic Aerial Ana1ysi s 1. Parcel Development Evaluations 2. City Service Evaluations, e.g. Police and Fire, Water, Sewer, Roads. PROJECT TEAM Paul N. Geisel, Ph.D., Professor of Urban Studies at the Institute of Urban Studies, University of Texas at Arlington. M. Susan Mot heral, Ph.D., Land and Property Specialist Sales Associate with Harvey & Associates, Fort Worth, Texas. Felix Baretto, Ph.D., Assistant Professor of City and Regional Planning, the Institute of Urban Studies, University of Texas at Arlington. Ardeshir Anjomani, Ph.D., Assistant Professor of City and Regional Planning, Institute of Urban Studies, University of Texas at Arlington. Dana L. Lefler, Ph.D., Candidate in Urban Administration, Institute of Urban Studies, University of Texas at Arlington. Assistant to the Director of Community Development, City of Arlington. SERVICES AND ROLES MOTHERAL: Project Director Liason with Land Owners, Developers and Builders in the City of Coppell Responsible for directing the project and developing Real Estate Analysis GEISEL: Liason with community groups in the City of Coppel1 BARRETO: Liason with City and Publics Responsible for training staff in use of computer system and organizing public projects associated with the Market Study ANJOMANI: Responsible for statistical modeling in the desi gn of Computer System LEFLER: Responsible for overall design of Computer Mapping System PROJECT MANAGEMENT SYSTEM The Project Director, Susan Motheral, Ph.D., will use a series of procedures to monitor progress. Initially, the study will be mapped out using a PERT Chart projecting a timetable for accomplishing tasks. Team members will file reports detailing work in progress. Members of the research team will meet on a regular basis to discuss the progress of the project and to map out strategy. Periodic meetings with relevant team members will include citizens of Coppell, City Staff, the Economic and Development Board, etc. PAUL GEISEL, Ph.D. Education: Ph.D. Vanderbilt University, Sociology and Demography 1962 Employment History: Professor of Urban Affairs, Sociology, Urban and Regional Planning. 1970 In 1975-76 took leave to be first Executive Director of the Dallas Alliance. In 1976-1978 participated as Director of Urban Programs at Southern Methodist University. Prior to 1970: - Associate Professor of Sociology at Arizona State - Poverty Research Coordinator in Canada - Professor of Sociology and Public Health at University of Pittsburgh Professional Organizations: American Sociological Association American Population Association Southern Sociological Society Southwestern Social Science Association Urban Affairs Association Blue Ridge Institute American Planning Association Consulting and Community Service: In the last 7 years, I have completed studies of population characteristics, strip center shopping, land use, social needs, employment possibilities, economic forecasts, agency structure, goals for 28 chambers, 37 city governments, 24 social agencies in Texas and the Southwest. These include assisting cities in employing their city managers. Selected Papers and Reports: Two new books on Dallas Forth Worth to be released in Fall 1987 with Faculty Associates Press. "Neighborhoods of Fort Worth," State of the City of Fort Worth, 1973. "Community Characteristics and Issue Identification," Readings in Urban Transportation, Lede (ed.), Texas Southern University, Urban Resource Center, Houston, Texas, 1975. "Dallas, Texas: The Intervention of Business Leaders," Community Politics and Educational Change, Willie and Greenblatt (eds.), Longman Press, New York, 1981. "Beyond the Dream," A three-hour documentary on the Dallas -Fort Worth Metroplex, 1981. Citizen Profile of the Fort Worth Independent School District, with Karen Harlow and Mark Rosentraub, contracted by Fort Worth Independent School District, 1982. "Understanding American Cities," The Urban Challenge, edited by Rose and Hadaway, Broadman Press, Nashville, Tennessee, 1982. Amarillo Long Range Plan: Social Planning for Amarillo, 1982-1987, Amarillo Community Council, 1982. Our Town Tempe with D. McGaw, Arizona State University Institute of Public Administration, 1969. Modular Integrated Utility Systems, with Naomi Lede, NASA, Houston, Texas, 1975. Unmet Needs of the Aging in Tarrant County, Area Agency on Aging, Fort Worth, Texas, 1974. Six City Study: Small Towns of Tarrant County, 1977. Community Appraisal: City of Colleyville, 1979. Long Range Plan for the City of Mansfield, 1975. Municipal Facilities Public Involvement Training Worth Shops, 1981. Dallas Citizens Group and Information, 1979. "Neighborhood Housing Services - Love Field,." Ford Foundation, 1977. Designed the "Neighborhood Profile Study's for the City of Dallas, repeated for 9 years. EXPERIENCEe EDUCATIONi M. SUSAN MOTHERALe ph. D. Harvey & Associates - Fort Worth, Texas 1986 Sales Associate specializing in site selection for commercial and industrial users, primarily land sales in Tarrant County. 1988 Research Coordinator and Marketing Director - Designed a research department for Harvey & Associates, a firm specializing in commercial real estate investment, development and brokerage. Texas Real Estate license. Donaldson, Lufkin & Jenrette - Dallas, Texas 1983-1984 Institutional Equity Sales - liason between New York research department and most of the major institutional accounts in Texas (banking trust departments, etc.). Series 7 securities license. Texas A & M University - College Station, Texas 1981-1982 Research Fellow in Economics. Duke University - Durham, North Carolina 1973-1980 Laboratory Manager - responsible for all administrative and financial functions of 13 person laboratory in a research environment. Ph.D Duke University - 1982 Topics Psychology and Economics in the Allocation of Limited Resources A. B. Grinnell College - 1974 OTHER: Graduate research awards and fellowships, Duke University Scientific papaers published in major journals Postdoctoral fellowship awarded by U.S. Public Health Service Grinnell College Alumni Association Board of Directors Leadership Fort Worth Forum Fort Worth Board of Directors PERSONAL: Born July 1, 1952. Single. BUDGET Demographic Study $69000 (Price would be reduced to $1500 if Citizen's Task Force carries out the study) Real Estate Inventory $29600 (Including acquisition of appropriate maps) Computer Resource Model All $89000 (Does not include t6cost o9 software) Research Product Preparation $49000 (Including secretarial assistance and reproduction cost of reports and maps) Project Director $2,000 Consultation with City Staff and $29000 Community Groups including Training Miscellaneous overhead $2,000 TOTAL COST $269600 (with Citizen's Demographic Task Force $22,100) EXPERIENCEe EDUCATIONt M. SUSAN MOTHERAL9 Ph. D. Harvey & Associates - Fort Worth, Texas 1986 Sales Associate specializing in site selection for commercial and industrial users, primarily land sales in Tarrant County. 1983 Research Coordinator and Marketing Director - Designed a research department for Harvey & Associates, a firm specializing in commercial real estate investment, development and brokerage. Texas Real Estate license. Donaldson, Lufkin & Jenrette - Dallas, Texas 1983-1984 Institutional Equity Sales - liason between New York research department and most of the major institutional accounts in Texas (banking trust departments, etc.). Series 7 securities license. Texas A & M University - College Station, Texas 1981-1982 Research Fellow in Economics. Duke University - Durham, North Carolina 1978-1980 Laboratory Manager - responsible for all administrative and financial functions of 18 person laboratory in a research environment. Ph.D Duke University - 1982 Topics Psychology and Economics in the Allocation of Limited Resources A. B. Grinnell College - 1974 OTHERS Graduate research awards and fellowships, Duke University Scientific papaers published in major journals Postdoctoral fellowship awarded by U.S. Public Health Service Grinnell College Alumni Association Board of Directors Leadership Fort Worth Forum Fort Worth Board of Directors PERSONAL: Born July 1, 1952. Single. BUDGET Demographic Study $69000 (Price would be reduced to $1500 if Citizen's Task Force carries out the study) Real Estate Inventory $29600 (Including acquisition of appropriate maps) Computer Resource Model All $89000 (Does not include t6cost o9 software) Research Product Preparation $4,000 (Including secretarial assistance and reproduction cost of reports and maps) Project Director $2,000 Consultation with City Staff and $29000 Community Groups including Training Miscellaneous overhead $2,000 TOTAL COST $269600 (with Citizen's Demographic Task Force $22,100) NOTICE OF MEETING December 16, 1986 MEETING TIME: 7:30 p.m. MEETING PLACE: Town Center - 2nd. Floor Conference Room 255 Parkway Blvd. Coppell, Texas 75019 Notice is hereby given that the Economic and Business Development Board of the City of Coppell will meet in a special called session on Tuesday, December 16, 1986 at 7:30 p.m. in the 2nd. Floor Conference Room at the Town Center, 255 Parkway Boulevard, Coppell, Texas. The purpose of the meeting is to consider the following items: AGENDA CALL TO ORDER PUBLIC SESSION 7:30 p.m. (Open to the public) INVOCATION Item 1: Chairman's Report Item 2: Presentation by M & G Consulting Services regarding the proposed demographic study for the City of Coppell. Item 3: Other business. Adjournment. John Batley,) Chairman Economi Business D v lopment Board CERTIFICATE I certify that the above notice of meeting was posted on the bulletin board at the Town Center of the City of Coppell, Texas on the 12th day of December, 1986 at 4:30 p.m. /L� �•L`'�v c. .�'� Gam' Linda Grau, Secretary EC.DEV.AGN.121686 AGNDA