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BM 1986-12-02 EcDevB. C. Minutes of December 2, 1986 The Economic & Business Development Board of the City of Coppell met in a regular called session on Tuesday, December 2, 1986 at 8:30 p.m. in the Council Chambers of the Town Center, 255 Parkway Boulevard, Coppell, Texas. The following members were present: Chairman John Bailey Boardmember David Greer Boardmember Samuel Shuler Boardmember Lynn Brock Jim Brown was absent from the meeting. Also present was Secretary Linda Grau. Boardmember David Greer gave the invocation. Item 1: Chairman's Report Chairman John Bailey stated the following: A. Peyton Weaver, a former member of the Economic & Business Development Board, now a member of the Planning and Zoning Commission, is still working with the help of a resident of Coppell in updating the multi -media presentation and transfer to video tapes. The Metrocrest Chamber of Commerce has extended their membership drive through Friday December 5, 1986 and asked that anyone interested in joining, please sign up. Chairman Bailey welcomed the Team Members present and thanked them for their interest and would like their input into the meeting. Present were: Rod Heltzel - Mike Allen Dave Ridley Paul Adams Mike Guyton Shawn Todd Member At Large - Landowner /Developer - Univest Dev. Univest Dev. - Business Owner - First Coppell Bank - Utility Companies - TP &L - Landowner /Developer - Connell Dev. Item 2: Presentation by Laventhol and Horwath regarding the proposed demographic study for the City of Coppell. The meeting was turned over to Boardmember Sam Shuler who explained that the City of Coppell is interested in developing a marketing plan for both a short and a long term range. Boardmember Shuler then introduced Deborah Kops and Alex Darragh from Laventhol and Horwath. Ms. Kops and Mr. Darragh made the presentation before the Boardmembers. Ms. Kops further explained the Strategic Action Plan for the City of Coppell and Phase I - Phase II - Phase III - Phase IV - Phase V - Phase VI - Economic Potential Assessment Market Analysis Identification of Target Development Opportunities Economic Development Strategic Action Plan Preparation and Presentation of Final Report Implementation Services - which is optional. Following a lengthy question and answer period and further discussion of comparative analysis strategies for area Cities of Carrollton, Arlington, Farmers Branch and Richardson regarding fee schedules and estimated time frames, Chairman Bailey stated that a decision must be made on what has to be done on a short term and long term basis. Boardmember Sam Shuler stated that he would like a further study of the Marketing Plan, review the estimated time frame, review fee scheduling and the actual goal. Team Members present were interested in Phase I - Economic Potential Assessment and Phase II - Market Analysis, which would give the basics of what Coppell is now and what it will become. It was the consensus of the Boardmembers that a further evaluation be done by Laventhol and Horwath on Phase I and Phase II, to re- evaluate the fees and time frame, to utilize data from the City staff and developers in Coppell and bring this re- evaluation back before the Boardmembers at a future date. (See attached sheets "A Proposal To Formulate an Economic Development Strategic Action Plan for the City of Coppell" submitted by Laventhol & Horwath). Item 3: Discussion and consideration of adoption of by -laws for the Economic and Business Development Board. Boardmember David Greer stated that he has contacted the Cities of Carrollton, Arlington and Grapevine for their by -laws but as of date received no response. It was suggested that if the other Cities, as Home Rule Cities, do not have by -laws it is possible the Board will appear before the City Council to amend the present Ordinance for the Economic and Business Development Board to eliminate the necessity for these by -laws. Item 4: Election of Chairman, Vice - Chairman and Secretary positions on the Economic and Business Development Board. Boardmember Sam Shuler nominated John Bailey as Chairman of the Economic and Business Development Board. Boardmember David Greer seconded; motion carried 3 -0. Chairman John Bailey nominated Sam Shuler as Vice - Chairman of the Economic and Business Development Board. Boardmember Lynn Brock seconded; motion carried 3 -0. Boardmember David Greer nominated Lynn Brock as Secretary of the Economic and Business Development Board. Chairman John Bailey seconded; motion carried 3 -0. Item 5: Discussion and consideration of advertising in the Metrocrest semi- annual magazine. Chairman John Bailey explained that this is a magazine published by the Metrocrest Chamber of Commerce which is published in February and August of each year with a distribution of approximately 35,000 copies. Chairman Bailey stated that the coverage for Coppell in the magazine does not warrant additional advertising. Chairman Bailey also stated that the $400.00 dues for the Metrocrest Chamber Membership Directory which is published in April will be deducted from the $15,000.00 given to the Metrocrest Economic and Development Board. This publication also has coverage on the City of Coppell and does not warrant additional advertising. Item 6: Other business. Chairman John Bailey stated that additional vendors are being contacted for consideration of a demographic study. Mr. Paul Geisel has also been contacted concerning certain ideas for Coppell and will be brought before the Board at a future date. Mr. Geisel is presently working with the City Council and staff on determining a recommendation for the position of City Manager. Having no further business to discuss, Boardmember David Greer made the motion to adjourn. Motion was seconded by Lynn Brock; motion carried 4 -0. ATTEST: Linda Grau, Secretary MIN.EC.DEV.120286 MEMOS John Ba ley, Chairman Economi - Business Dev pment Board VENDOR LAVENTHOL AND HORWATH DATE 12/2/86 1) TO WHAT EXTENT DOES THE PROPOSAL ADDRESS OUR PROJECT GOAL(S) ?? 2) TO WHAT EXTENT DOES THE PROPOSAL ALLOW FLEXIBILITY IN IMPLEMENTATION ? 3) TO WHAT EXTENT DOES THE PROPOSAL PROVIDE MEASURABLE GOALS ? ?? 4) DOES THE PROPOSAL INVOLVE THE BUSINESS /RESIDENTIAL COMMUNITY ?? 5) DOES THE PROPOSAL PROVIDE MECHANISM TO KEEP COPPELL CURRENT ? ?? 6) DOES THE VENDOR PROVIDE A PLANNING /MODEL CAPABILITY ? ? ?? 7) TO WHAT EXTENT DOES THE PROPOSAL ADDRESS OUR MARKETING REQUIREMENTS ? 8) DOES COST MATCH PROPOSED RESULTS ? ?? :=NTARY AND EVALUATION F ORf 9) DOES THE PLAN HAVE A SHORT /LONG PERSPECTIVE ? ? ? ?? 10) TO WHAT EXTENT DOES THE DELIVERY SCHEDULE MEET OUR NEEDS ? ??? 11) WHAT SOURCE /MECHANISM WILL THE VENDOR USE FOR DATA ? ?? 12) VENDOR CREDENTIALS ? ? ?? PLEASE ADD ANY ADDITIONAL COMMENTS ABOUT THIS VENDOR'S SUITABILITY . A PROPOSAL TO FORMULATE AN ECONOMIC DEVELOPMENT STRATEGIC ACTION PLAN FOR THE CITY OF COPPELL Submitted to: Mr. Sam Shuler Coppell, Texas 75019 Prepared by: LAVENTHOL & HORWATH 2121 San Jacinto Street Suite 1700 Dallas, Texas 75201 November, 1986 BACKGROUND AND UNDERSTANDING INTRODUCTION This proposal responds to a request for assistance in formulating an economic development strategy for the City of Coppell. The community is currently experiencing development activity but would like assistance in identifying its strengths and weaknesses in order to enhance its economic base and fiscal position. The importance of local economic development efforts is paramount in today's economic environment. Current and future economic conditions defy traditional approaches to generating new jobs and investment. Tax laws are changing rapidly, capital markets are in constant flux, technology is in transition, and competition for new jobs and investment is increasing. Each of these factors represents challenging opportunities for the 1980s and 1990s. Effective approaches to economic development will reflect these opportunities and include an aggressive plan of action to pursue them. Laventhol & Horwath strongly supports the efforts of local communities such as the City of Coppell to control their future through developing their economic potential. Local economic development efforts, however, must be structured to address specific opportunities to be effective. In the City of Coppell's case this structure should reflect the following: An objective assessment of the City of Coppell's strengths and weaknesses based upon a preliminary analysis of economic and demographic factors and a consideration of regional locational issues; A detailed analysis of supply and demand factors for residential, retail, office, hotel and industrial real estate products; Specific target development opportunities/ industries that have a high potential for investing in Coppell; and An overall development strategy that prioritizes local efforts, and estimates the cost and implementation schedule for those efforts. Laventhol & Horwath is uniquely qualified to assist the City of Coppell in formulating an effective economic development strategic action plan. As a diversified business advisory firm that serves a wide range of clients in the development industry, including Fortune 500 companies, entrepreneurial businesses, local governments, financial institutions and developers, L &H 2 understands, in a very practical sense, what it takes to stimulate development in a community. Moreover, we believe very strongly in assisting our clients in implementing our recommendations to ensure that our efforts fully address the client's objectives. Our economic development advisory services are designed to achieve results, and not simply to create or to formulate elaborate plans for future action. SCOPE OF SERVICES Laventhol & Horwath proposes to accomplish its program through the timely completion of five phases. The program is designed to lead to the preparation of an economic development strategic action plan for the City of Coppell. The content and order of these phases, and the work tasks that compose them are described in more detail in the sections that follow. A project start -up meeting will be held to initiate the study. Key L &H personnel assigned to this project will be present. The meeting is designed to: Familiarize members of the L &H team with key officials of the City involved in this project. Define and discuss major issues of procedure, data availability, etc; Establish a list and schedule of interviews for forthcoming fieldwork; and Our approach to preparing an economic development strategic action plan has evolved from our diversified consulting experience. We know the necessary elements for economic growth and development, and place considerable emphasis on developing firsthand knowledge of the local community. It is important that any process for change and development be based on an understanding of the economic development resources of a community. Thus, L &H will assess the economic growth potential of the Coppell area in relation to the following key issues: Meet with the press and media, if appropriate, to publicize the various aspects of the program, its timing, and the results to be achieved. Phase I - Assessment of Economic Potential What is the anticipated impact of metropolitan and regional trends on Coppell's demographic and employment growth? What unique resources and problems does the area have that will affect its ability to attract new investment and jobs? What competitive advantages and disadvantages does the community have in relation to its competitors for new jobs and investment? What are the organizational resources and local business climate for economic development (e.g., financial resources, community cooperation, image, zoning, etc.)? The assessment of Coppell's economic growth potential will be based upon: An overview of demographic and economic characteristics in Coppell from existing reports and data. An analysis of the business operating environment in the area (transportation services, tax burden, labor market conditions, etc.) relative to competing suburban communities. Assistance from the City of Coppell will be required to collect some of the data needed for this analysis. An inspection of potential development areas in Coppell. An overview of residential, commercial and industrial real estate market trends and conditions. Interviews with selected community and economic development leaders and organizations in Coppell to determine their goals and objectives for economic development. Consideration of metropolitan and regional trends in economic and real estate development based on our experience in working directly with investors, developers, and communities in the development process. Upon completion of the assessment of the City of Coppell's economic growth potential, L &H will meet with City officials and the Economic and Development Board to present our findings and conclusions. This presentation will address the economic development climate in Coppell and will be structured to stimulate discussion among City officials regarding the area's competitive advantages and disadvantages for economic growth. Phase II - Market Analysis This phase of the analysis will be structured as a more in -depth analysis of Coppell's assets and liabilities by performing a detailed economic /demographic analysis of the City's population, and by examining supply and demand factors for residential, retail, office, hotel and industrial space. This analysis is an important step in identifying development opportunities and preparing a strategic action plan. By examining supply and demand factors for various real estate products in Coppell and combining this analysis with a consideration of demographic and locational characteristics of the city, potential development opportunities can be identified. More specifically, this analysis will include: A detailed economic /demographic analysis which will include: population and household trends and projections for the City of Coppell and the surrounding area; population and household profiles for Coppell and the surrounding area, including age and income groups, household size and composition; employment and labor force trends and projections for Coppell and the surrounding area, as available; and labor force commutation patterns and expected trends. A detailed supply and demand analysis for office, retail, residential, hotel and industrial products in Coppell, including: production and absorption trends; estimate of space planned and under construction; overall occupancy levels; estimates of future demand potential; and a summary of market factors which will influence development opportunities. In addition, we will also prepare computer models which can be used by the City to update its data base as desired in the future. Upon completion of our analysis in this phase, we will meet with City officials and the Economic and Development Board to present our findings. Phase III - Identification of Target Development Opportunities Targeting community development efforts is the most effective way to utilize finite resources. There is little reason to focus development efforts on slow growth businesses and industries, or on industries that do not match the economic and _locational resources of Coppell. It is important to concentrate efforts on those areas of economic activity that offer the greatest potential for job creation and investment. Target development opportunities for Coppell will be identified by a phased process of selection. Our initial universe encompasses, in effect, the full range of employment - generating activities that comprise the U.S. economy. Target businesses and industries will be selected on the basis of the following criteria: • Local resources for economic development defined in Phases I and II; Linkages with the area's existing economic base; Business and industry growth trends and location requirements; and • Local goals and objectives for economic development. The evaluation of potential development opportunities will include manufacturing industries, corporate office operations, wholesale trade activities, as well as the full range of business services. Screening criteria will include: National, regional and metropolitan area growth trends; Business and industry growth prospects Market orientation Local resource base: Natural, human and technical Regional and metropolitan location patterns Industry operating cost structure Establishment size Financial strength Environmental sensitivity Utility requirements. Data for the target industry screening will be obtained from publicly available sources, such as the U.S. Census, Bureau of Labor Statistics, County Business Patterns, and the Annual Survey of Manufacturers, as well as from private sector sources. We will identify five target opportunities for intensive development efforts. These industry groups will be either a four -digit Standard Industrial Classification (SIC), parts of a four -digit SIC, or a logical clustering that cuts across SIC categories (e.g., laser systems). While the target industry screening analysis will be conducted in a rigorous manner using available technical and empirical resources, it is important to stress that the analysis will be tempered by the practical and varied business experience of L &H. This ensures that the results of the screening analysis are not generated by the mere manipulation of secondary data but represent true investment opportunities in Coppell. Our work in this phase will conclude with a presentation to appropriate City officials and the Economic and Development Board. This presentation will summarize the methodology used to select the target development opportunities. In addition, each opportunity will be described in detail, including the reasons why it was selected. The target development opportunities will provide City officials with a clearer definition of the community's economic development potential. Phase IV. Economic Development Strategic Action Plan The identified target development opportunities provide an important focus for the economic development efforts of the City of Coppell. These opportunities represent the most promising prospects for new jobs and investment in Coppell. In order to fully realize the potential offered by these development opportunities, the City must formulate a comprehensive economic development strategic action plan that meets the following criteria. It must be consistent with the goals and objectives of local leaders for community economic development. The strategy should be flexible enough to use a mix of different business retention, attraction and entrepreneurial development techniques depending upon the characteristics of selected target industries. 7 It should be consistent with the economic development strategies of state and regional economic development agencies. It should nurture existing locational advantages for the target industries and outline actions necessary to overcome specific obstacles to growth in the individual target development opportunities. L &H will design an economic development strategic action plan for Coppell based upon the inputs of the previous - phases of this project and our understanding of successful economic development programs throughout the United States. The objective of this strategy will be to set forth the most effective method of stimulating job growth and investment in the identified target development opportunities. We will review past development activities as a base for the recommended program. Since the primary purpose of this strategic action plan is to increase the effectiveness of the community's development activities, the emphasis in this phase will be on an intensive interaction between appropriate staff of local economic development organizations and L &H. L &H staff will work closely with local economic development officials to achieve the most appropriate overall development strategy for the area and the development opportunities. The capabilities, perspectives, and responsibilities of existing public and private economic development agencies will be evaluated to determine their potential for effective contribution to the strategic action plan. Based on the evaluation, L &H will make recommendations with regard to the most effective organizational approach for implementing the action plan. The recommended Economic Development Strategic Action Plan will outline specific projects and programs that address the opportunities for and obstacles to investment in the recommended development opportunities for Coppell. More specifically, the action plan will contain the following: A competitive strategy that includes appropriate mix of marketing, business retention and entrepreneurial development strategies based upon: the recommended target development opportunities and type of facility; the economic base of Coppell and its competitive strengths and weaknesses for development; as well as our knowledge of other successful development programs in the Southwest, in general, and competitive communities in particular. A framework for implementing each of the above strategies. For example, L &H would outline a target industry marketing program for Coppell in terms of: the mix of marketing techniques (direct mail, media advertising, public relations, etc.); and appropriate marketing tools (brochures, mailers, market research). Financial and other development incentives (land writedowns, tax abatement, etc.) necessary to stimulate investment and job growth in the target development opportunities and to remain competitive with other communities in the region. Community development projects required to meet the needs of the target development opportunities and also maintain Coppell's competitive advantage (i.e., water and /or sewer plant expansion, site development, downtown development, community beautification, etc.) . The cost of implementing the Economic Development Strategic Action Plan will be estimated in total and by broad activity area. Existing and potential funding arrangements of both the private and public sectors will be evaluated to determine the most appropriate source or methods of funding, and the means for stimulating these sources. We will also prepare a schedule for implementing the recommended strategic action plan. The proposed schedule will be consistent with the other recommendations regarding organizational structure and the evaluation of current funding arrangements. Included in the schedule will be a recommended time frame for the marketing programming as well as assigned activities, staff, and projected expenses by category. We will present our findings and conclusions in a meeting with City officials, the Economic and Development Board, and others as desired. Phase V - Preparation and Presentation of Final Report At the completion of Phase IV, we will prepare a report that summarizes our conclusions and recommendations from all four phases. This report will be a blueprint- for - action for implementing the recommended Strategic Action Plan. It will summarize the analysis in Phases I, II and III and identify the necessary actions, resources, timetable and organizational approach for generating new investment and job growth in the target development opportunities. Thus, this final report will act as a long -term guide for local development activities. Because of the interactive nature of our consulting services in this phase, Coppell may be implementing the recommended strategic - action plan by the time our engagement is concluded. Phase VI - Implementation Services (Optional) As a multi- disciplinary business advisory firm, L &H is able to provide its clients with a wide range of services to ensure effective implementation of our recommendations. These services are designed to enhance our client's ability to create new jobs and stimulate investment by preparing a detailed work plan to implement specific economic development strategies. They include: Preparation of target industry marketing brochures; • Computer models to evaluate potential development opportunities and incentives; ▪ Structuring public- private financial partnerships; ▪ Municipal fiscal impact analysis; Small business development programs; Feasibility analysis of incubator facilities; Executive compensation and recruitment services; and General accounting and tax services. TERMS AND CONDITIONS Our report will not ascertain the legal and regulatory requirements applicable to this project, including zoning, state and local government regulations, permits, and licenses. Further, no effort will be made to determine the possible effect on this project of present or future federal, state or local 10 legislation including environmental or ecological matters or interpretations thereof. The prospective financial analyses to be included in our report will be based on estimates, assumptions and other information developed from research of the market, knowledge of the industry and other factors, including certain information that you may provide. The sources of information and bases of significant estimates and assumptions will be stated in our report. Some assumptions inevitably will not materialize, and unanticipated events and circumstances may occur; therefore, actual results achieved during the period covered by our prospective financial analyses will vary from those described in our report, and the variations may be material. Our report will contain a statement to that effect. Further, we will neither evaluate management's effectiveness nor be responsible for future marketing efforts and other management actions upon which actual results will depend, and we will so state in our report. Our report and the prospective financial analyses included therein will be intended solely for your information and use in the full range of the City's economic development efforts. The report may be used to provide general information to a prospect or investor. Our report will contain a statement to that effect. Otherwise, neither our report nor its contents, nor any reference to our Firm, may be included or quoted in any offering circular or registration statement, prospectus, sales brochure, loan, appraisal or other agreement or document without prior written consent. TIMING AND FEES We are prepared to schedule our work immediately acceptance of this proposal. Based on the scope or outlined, our experience with similar projects and availability of local area data, we estimate the fee for engagement will be as follows: Phase II. Market Analysis III. Identification of Target Development Opportunities Estimated Time Frame I. Economic Potential 3 -4 weeks Assessment 4 weeks 2 weeks Estimated Fees upon work the this $12,000- 13,000 26,000- 27,000 7,000- 7,500 11 IV. Economic Development 3 weeks Strategic Action Plan V. Report Preparation 2 weeks 14 -15 weeks 8,000- 8,500 4,500- 5,000 $57,500 - 61,000 We recommend all five phases as appropriate to the consulting services you require. However, you may elect to undertake Phase I immediately and retain us to perform tasks noted in Phases II through V, as necessary. It is expected that the work effort contained in this proposal will encompass about three and a half months. However, reports, recommendations and -other feedback will be submitted as completed or as needed. Four meetings with appropriate city officials are contemplated. Attendance at additional meetings will be charged at our standard hourly rates. Travel, subsistence, computer processing, typing, report production and other out -of- pocket expenses are not included in this estimate will be billed separately. These expenses are estimated at 20 to 25 percent of project fees. Our fee estimate is subject to upward revision if the engagement entails more time than estimated or if problems are encountered that are unforeseeable at the commencement of the engagement. If unusual matters come to our attention which warrant additional work in excess of the above amount, we will discuss the matter with you so that a mutually acceptable revision may be made. In accordance with our firm's policy, a retainer for the amount of $35,000 is payable upon acceptance of this proposal and will be applied to the final billing on this engagement. During the course of our engagement, we will invoice you every two weeks for those fees and expenses incurred to date. Invoices are payable upon presentation. Laventhol & Horwath has the right to withhold delivery of the draft and final report(s) pending receipt of payment on account. If, at any point during the course of the study, our findings lead us to a negative conclusion concerning the marketability of the project, we will so advise you and meet with you to discuss our findings. If the decision is then made to discontinue or study, our fee will be based upon actual manhours expended and out -of- pocket expenses incurred to that date. Please sign the enclosed copy of this proposal and return it along with the retainer of $35,000 as your authorization to proceed. If you have any questions concerning 12 this proposal, please feel free to contact Ms. Deborah Kops at (214)754 -7100. We look forward to the opportunity to work with you. JRW /DSK /ksr Sincerely, LAVENTHOL & HORWATH ohn R Weeman, J e j"rincipai orah S. Kops Director Real Estate Advisory Services COMPARATIVE ANALYSIS ECONOMIC DEVELOPMENT STRATEGIES PREPARED FOR AREA CITIES III - Target I- Economic II- Market Development IV- Strategic V- Report City_ Potential Analysis Opportunities Action Plan Preparation Carrollton Yes Yes Possibly Yes Yes Arlington Yes Yes No Yes Yes Farmers Branch No Yes No No Yes Richardson No Yes No Yes Yes MEETING TIME: 8:30 p.m. MEETING PLACE: Notice is hereby given that the Economic and Business Development Board of the City of Coppell will meet in a regular called session on Tuesday, December 2, 1986 at 8:30 p.m. in the Council Chambers at the Town Center, 255 Parkway Boulevard, Coppell, Texas. The purpose of the meeting is to consider the following items: CALL TO ORDER PUBLIC SESSION INVOCATION Item 1: Chairman's Report Item 6: Other business. Adjournment. Linda Grau, Secretary AGENDA EDB 120286 MEMOS NOTICE OF MEETING December 2, 1986 Town Center - Council Chambers 255 Parkway Boulevard Coppell, Texas AGENDA 8:30 p.m. (Open to the public) Item 2: Presentation by Laventhol and Horwath regulating the proposed demographic study for the City of Coppell. Item 3: Discussion and consideration of adoption of by -laws for the Economic and Business Development Board. Item 4: Election of Chairman, Vice - Chairman and Secretary positions on the Economic and Business Development Board. Item 5: Discussion and consideration of advertising in the Metrocrest semi - annual magazine. John B.iley, Chairman Economi d Business Board CERTIFICATE evelopment I certify that the above notice of meeting was posted on the bulletin board at the Town Center of the City of Coppell, Texas on the 25th day of December, 1986 at 3:30 p.m. 1