BM 1994-06-08 EcDevCity of Coppell
Economic and Business Development Board
Wednesday, June 8, 1994
MINUTES
The Economic and Business Development Board met in a regularly scheduled meeting on
Wednesday, June 11, 1994, at 7:00 p.m. in the Executive Conference Room of Coppell Town
Center. The following Board Members were present:
William Rohloff, Chairman
Jim Dippold, Vice -Chairman
Jerry Singleton, Secretary
Bronwyn Brock
Ed Spalding
Ron Pankey, Alternate
Special Board Members:
Jim Witt, City Manager
John Mark Bonnot, Coppell Chamber of Commerce
Jim Cowman, Chairman, Economic Development Partnership
City Council Liaison: Mitch Reitman
Media Relations: Kay Tiller
Chamber Liaison: Mary Ann Kellam
School Board Liaison: Doug Shaw
Guests: Gary Sieb, Director of Planning
Marsha Tunnell, Chairperson, Planning & Zoning Commission
Kirk King, President of Coppell Chamber of Commerce
Kent Moore, North Texas Community Journal
Kathleen Roach, Executive Secretary to the City Manager
Item 1 Call to Order: Chairman William Rohloff called the meeting to order at 7:05
p.m.
Item 2 Review and Approval of Minutes: The minutes of the May 11, 1994 Board
meeting were reviewed and the following correction was made: Frank Toth is
the Committee Director of Marketing for the Economic Development Partnership.
Upon a motion from Ed Spalding and a second by Jerry Singleton, the corrected
minutes were approved unanimously.
Item 3 Presentation by Marsha Tunnell, Chairverson for the P&Z Commission, and
Gary Sieb, Director of Planning and Community Service: Gary Sieb and
Marsha Tunnell gave a presentation on what it takes to go through the platting
process. Mr. Sieb touched on the last nine months of re -zoning which occurred
in order to bring the City into compliance with the Master Plan adopted in 1987.
The zoning and platting process is often lengthy, but part of that is because the
City Council has to approve the various steps along the way. Most cities in
Texas do not have City Council involved in the platting process, only rezoning
issues. If this was the case in Coppell, the process could easily be shortened by
30 days. Mr. Sieb discussed the various ways the Planning Department and the
P&Z Commission try to accommodate the developers. Mr. Sieb ran through the
list of items scheduled to come before Council on June 14th, and a question and
answer period followed. The Board then viewed a video presentation on graphic
posters of the community.
Item 4 Economic Development. Partnership Report: Jim Cowman handed out a listing
of all the Partnership committee members and gave a report on the status of each
committee's meetings. He also presented the 94-95 budget for the Economic
Development Partnership and considerable discussion followed.
Item 5 1994-95 Budget: Chairman Rohloff handed out information on budget
considerations and suggested a task force be appointed to work on the Board's
budget, including the budget for the Partnership. It may be necessary to hold a
special meeting to finalize the Board's budget request for 94-95. Upon a motion
from Ron Pankey and a second from Ed Spalding, the Board voted in favor of
appointing the following task force to work on the budget: Bill Rohloff, Jerry
Singleton, John Mark Bonnot, and Jim Witt.
Item 6 Economic Prospect Activity Report:
John Mark Bonnot provided an update on various companies interested in locating
in Coppell. He pointed out that land prices will sometimes dictate the location
of facilities and matters such as these are out of the hands of the EBD Board, the
Partnership, the Chamber or the City. Abatements alone do not make up the
difference in many cases. Questions were posed about whether or not we were
keeping score of the companies that located or relocated in other entities. John
Mark said follow -tip did occur and he would keep this Board informed of any
comments he received.
Item 7 City Manager's Report:
City Manager, Jim Witt, informed the Board that the DRC (Development Review
Committee) review will be completed by August 1, 1994. He also distributed
"Did You Know" brochures to the Board and thanked Kathy Bowling for
preparing them. Mr. Witt also talked about property tax rates in and around
Coppell and how we compared with neighboring communities.
Item 8 Review & Discussion of Media Relations Report:
Kay Tiller presented her monthly report and invoice, which was unanimously
approved upon a motion from Ed Spalding and a second from Ron Pankey.
Item 9 Reports from Liaisons and Special Board Members:
a) Council Liaison Report.
Mitch Reitman had no report.
b) Chamber of Commerce Liaison
Mary Ann Kellam discussed the New Teachers Breakfast scheduled for
August 4th. There are 85 new teachers expected and they need sponsors
and door prizes. There is a committee of the Chamber presently working
on hone -based businesses to see what assistance the Chamber can provide
them. The 1995 Coppell Gala has been scheduled for March 4th at the
Grand Kempinski Hotel, and the Consumer Trade Fair is set for October
8th at Coppell High School.
c) Coppell Independent. School District
Doug Shaw was introduced as the new CISD liaison. He had no report
at this time.
Item 10 General Discussion and Other Business:
Kent Moore, guest at the meeting, reported that his paper will soon go to 20,000
circulation and will be distributed throughout the North Texas area. Mr. Moore
also commented on the impact the Arts Council and the Historic Commission both
have on Coppell.
After some discussion, it was decided the next meeting date will be July 6, 1994,
as scheduled, in spite of the July 4th holiday. In this way, the budget can be
approved and submitted to the City Manager on time.
With no further business to discuss, the meeting was adjourned.
Respectfully Submitted,
Kathleen Roach
Executive Secretary to the City Manager
/kar
minutes.601
MEMORANDUM
DATE: June 2, 1994
TO: Jim Witt, City Manager
VIA: Alan Johnson, Finance Director
FROM: Jennifer Armstrong, Interim Assistant Finance Director
SUBJECT: Economic Development Board Financial Report
The financial position of funds for Economic Development at May 31, 1994
FUND
SOURCES
General Fund
Donations - Current
Donations - Carried Forward
Total
EXPENDITURES
DESCRIPTION
----------------------------
Business Meals
Dues
Postage/Courier
Brochure
PR/Services
Advertising and Promotion
Response Service Contr
Supplies/Miscellaneous
Total
CURRENT
FUNDS
BUDGET
COLLECTED
41,650.00
41,650.00
3,000.00
2,375.77
14,861.56
14,861.56
59,511.56
58,887.33
CURRENT
BUDGET
500.00
1,500.00
1,500.00
5,000.00
12,000.00
10,000.00
26,700.00
150.00
57,350.00
--------------
--------------
9r�
/?CPO
D
UNCOLLECTED
BUDGETED
FUNDS
-------------
0.00
624.23
0.00
-------------
624.23
MONTH
YTD
OBLIGATED
UNENCUMBERED
EXPENDITURES
EXPENDITURES
BUT UNPAID
BALANCE
----------------- --
0.00
-------------
0.00
-----------
0.00
-------------
500.00
0.00
0.00
0.00
1,500.00
0.00
0.00
0.00
1,500.00
0.00
0.00
0.00
5,000.00
1,051.32
8,654.46
4,0'00.00
(654.46)
0.00
6,806.39
0.00
3,193.61
4,450.00
20,235.00
6,765.00
(300.00)
0.00
45.00
0.00
105.00
---------------
5,501.32
---------------
---------------
-------------
35,740.85
-------------
-------------
-----------
10,765.00
-----------
-----------
-------------
10,844.15
-------------
-------------
EBDB Budget Considerations
Fiscal Year 1994-95
1. Size of budget ($58K v. $90K?)
- Partnership needs
- Chamber contract
e'" C
2. Chamber contract renewal
3. K. Tiller contract renewal
4. Flow of funding for Partnership activities
5. Budget refinement task fy=(RoblQf f, Singleton, onnot Witt)
6. Called EBDB meeting to approve final budget
t; dam, � s' z� ,�-�. �� ��~`✓
06/08/94
CITY OF COPPELL
ECONOMIC & BUSINESS DEVELOPMENT BOARD
PROPOSED BUDGET FOR FY'95
1994 1995
Actual Proposed
Sources of Funds:
General Fund $41,650
Donated Funds: FY '94 (estimated) 29500
Donated Funds -- Carryforward (estimated) 13,200
Total Funds Available $57,350
Planned Expenditures:
Advertising & Promotion
$10,000
Business Meals
500
Dues & Subscriptions
11500
Postage & Delivery
1,500
Brochure
51000
Public Relations Services
12,000
Response Service Contr.
26,700
Supplies & Miscellaneous
150
$57,350
COPPELL ECONOMIC DEVELOPMENT PARTNERSHIP
Member Representation
LEADERSHIP
Jim Cowman, Chairman
Bill Rohloff, Co -Chairman
Jim Witt, Co -Chairman
STRATEGIC PLANNING DIVISION
Bill Stearman, DVM, Director
Jim Dippold, EBDB representative
David Hyland, President, Interceramic, USA
Andy Jones, Senior Vice President/Chief Financial Officer, MJ Designs
Terry Deyoe, Executive Vice President, Lomas Mortgage
Andy Brown, Director of Community Economic Development, GTE
Manuel Ybarra, Director of Economic Development, Greater Dallas Chamber
MARKETING DIVISION
Frank Toth, Director
Ed Spalding, EBDB representative
Bronwyn Brock, EBDB representative
Bill Herries, Director of Marketing, Rediform
David Dunn, Commercial Realtor, Kelley, Lundeen & Crawford
Kay Tiller, Kay Tiller Public Relations/Advertising
Dennis Winzeler, Assistant Vice President, Vista Properties, Inc.
Stephen Bryan, Regional Sales Manager, Catellus Development Corp.
Dale Hill, Dale Hill Investments, Inc.
Michael Tucker, Vice President, Prentiss Properties Limited, Inc.
John Mark Bonnot, EVP, Coppell Chamber of Commerce
PRODUCT IMPROVEMENT DIVISION
Don Keach, Director
Jerry Singleton, EBDB representative
Steve Goram, Director of Public Works, City of Coppell
Ken Griffin, Director of Engineering, City of Coppell
Gary Sieb, Director of Planning, City of Coppell
Kirk King, District Manager, TU Electric
Tim Brancheau, Account Manager for Coppell, TU Electric
Will Nabors, Business Development, Lone Star Gas
BUSINESS RETENTION & EXPANSION DIVISION
David Greer, Director
Ron Pankey, EBDB representative
John Mark Bonnot, EVP, Coppell Chamber of Commerce
RESPONSE TEAM
John Mark Bonnot, Director
Bill Rohloff, EBDB representative
Jerry Singleton, EBDB representative
Jim Witt, City Manager, City of Coppell
Gary Sieb, Director of Planning, City of Coppell
Ken Griffin, Director of Engineering, City of Coppell
Tom Morton, Mayor, City of Coppell
Kirk King, District Manager, TU Electric
Tim Brancheau, Account Manager for Coppell, TU Electric
Will Nabors, Business Development, Lone Star Gas
Buddy Echols, Superintendent, Coppell ISD
(Plus Local Company CEO Types, When Needed/Necessary)
t 1� f gal' wrai Pa'al1L'l %�! !l_L
For a first meeting it was very successful.
The team is made up of a very talented group of people that quickly came
up to speed on the current situation and the needed direction.
A brief review of the meeting follows on the next page.
The last 3 pages of this packet contain an outline of the information that I
feel should be covered by the strategy.
What I am looking for from the Board is other areas that you feel need to
be covered so that your Committee can effectively perform its duties. For
example the Marketing Committee may wish to know the Trade Class of
Business we are targeting in the next 2 years to decide best vehicle for
advertising.
My next meeting with the Strategic Planning Committee is on Tues. June
14 and I would like the information for that meeting.
One can Fax me information at 214-287-2004 (this a business number so
please remember to address it to me)
My Home mailing Address is 249 Alex.
And my Office phone number is 401-5400.
I will be back in the country on June 12.
Jim Dippol
June 7,1994
Strategic Planning Committee
Goal: Enhance the current Economic Development Program for the City of Coppell
Objective: Create a 2 & 5 Year Strategic Plan for Economic Development
Time Line: 60 Days
Meeting Held: may 317:30 to 8:30 p.m.
Attending:
• Andy Brown -GTE
• Terry Deyoe - Lomas Mortgage
• Jim Dippold-E.B.D.B.
• Dave Hyland - Interceramics
• Andy Jones-MJDesigns
• Emanual Ybarra-Dir. Econ. Development Group
Next Meeting Scheduled for: June 14 7:30
Reviewed :
• History of City / Chamber Economic Partnership
• Business parks & available acreage
• land ownership
• current economic development funding
Discussed:
• methods & funding to forecast economic development needs
• types of businesses to attract & or relocate in next 2 to 5 years
• businesses that might expand
• City's need use for land versus Developer's
• NAFTA's impact
• Incentives
Results:
• Follow up meeting in 2 weeks
• Educated participates on new organization structure and goal
• Got participates up to speed on current situation
• Look to get software tool to help determine Coppell's Major strength's & needs to use for a target
group & determine priorities for Product Improvement
I TI Of ri n In ItKWIlia Im
9W MI
I. Develop an Economic Development Strategy Plan
U. Identification of Targeted Business Activities Most Suited to
Coppell
A. The Strategic Plan should look into such areas as:
• Forecast community needs based on growth rates.
• Forecast tax base potential based on families and businesses establish
development priorities.
• Develop a long-term development plan for Coppell.
• Determine the type of community Coppell wants to be (i.e., mainly
bedroom, etc.)
• Obtaining more economic development funding.
• Develop a target marketing program to attract businesses and
investments.
• Creating an economic development incentive programs for new and
existing business.
• Strategy for the vacant federally -owned strip centers.
• Establish written development policies.
Page # 1 Date 6/1/94
James Dippold
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A. The Strategic Plan should look into such areas as:
• Forecast community needs based on growth rates.
• Forecast tax base potential based on families and businesses establish
development priorities.
• Develop a long-term development plan for Coppell.
• Determine the type of community Coppell wants to be (i.e., mainly
bedroom, etc.)
• Obtaining more economic development funding.
• Develop a target marketing program to attract businesses and
investments.
• Creating an economic development incentive programs for new and
existing business.
• Strategy for the vacant federally -owned strip centers.
• Establish written development policies.
Page # 1 Date 6/1/94
James Dippold
B. Ensure Coppell provides the local government support and infrastructure
required to attract, keep and expand targeted businesses. This involves:
• Local government putting in place proper policies for tax abatement,
streamlining development process, private club ordinance, funding, etc.
• To ensure our utility prices and services, our street system, etc. meet the
needs of our targeted businesses.
C. To isolate economic development problem areas and ensure they are
resolved, as well as, identify economic development opportunities
and develop plan to exploit them.
-Examples of possible problem areas to resolve:
• Street assessments
• Plot approved process
• Frequency of property and zone meetings
-Examples of possible opportunities:
• Develop closer communication between city and developers.
• Sales tax use for economic development.
• Expand existing cross-town streets (i.e., Sandy Lake from I-121
to I-35, Belt Line, Bethel Road from I-35 to I-121).
• Obtain state and federal funding.
• Improve access to Lewisville and Carrollton labor force.
• Streamline and coordinate business location effort.
• Secure a Free Trade Zone status for land in Copped as in the
DFW Freeport District.
• This is not a "we could" wish list but rather a we will attract companies
into the Industrial Park obtaining a occupancy rate
by
Page # 2 Date 6/1/94
James Dippold
�_ 1 ,/ � 111 1 ! !1!•
A. Targeting will involve the following:
• Review the strengths and weaknesses of Coppell with respect to
transportation, labor force, energy, utilities, site sizes.
• Examine market and supply linkages to identify specific types of
industries and services that would have reason to locate in our area.
• Identify the unique resources of Coppell such as air transportation,
highway and motor freight to be considered when determining target
businesses.
• Examine growth and shift patterns at the local, regional and national
levels because there is a correlation and the probability of businesses
located or expanding in Coppell.
B. Targeting will drive the following activities:
• The structuring of local expansion and business development efforts.
• Focusing and structuring of advertising programs.
• The preparation of feasibility materials and promotional documents.
• Identification of trade shows and meetings to attend.
• Specific target industries or firms to be contacted.
• The raising and disbursement of funds.
Page # 3 Date 6/1/94
James Dippold
KayTiller
Public Relations
May 30, 1994
To:
CITY OF COPPELL
ECONOMIC & BUSINESS DEVELOPMENT BOARD
P. 0. Box 478
Coppell, Texas
Public Relations Retainer for June. . . . . . . . . . . $12000.00
Expenses:
Mileage - 300 miles @28t per mile. . . . . . . . 84.00
Duplicates of Library rbndering. . . . . . . . . 16.24
Subscription renewal - Coppell Gazette - 6 mos. 18.00
Photographs - library, women of the year, Witt 82.02
Postage - Riverchase Plaza release to media. . . 7.54
Amount due this billing . . . . . . . . . . $1,207.80
Thank you. . . . .
625 KIRBY LANE • RICHARDSON, TEXAS 75080 • 214;235-0660
KayTiller
Public Relations
PUBLIC RELATIONS REPORT FOR MAY
May 1 - Picked up Miss Texas at Love Field and took her to Funfest '94
May 2 - Talked with Ann McNear for information for news release on 1994
Coppell "Woman of the Year" - wrote releases and had delivered
them to Coppell Gazette and Metrocrest News. Also wrote and
delivered release on winner of Cowboy's helmet at Fun Fest '94
and delivered that, too.
May 3 - Hand delivered "Woman of the Year" release to Citizen's Advocate
and picked up rendering of new library.
May 4 - Talked to Ann McNear re: library groundbreaking - got further info
on library - by phone - from Judi Biggerstaff in order to write
release on library groundbreaking slated for Thursday A.M.
May 5 - Finished library release for DMN - called Judi for more additional
copy of rendering - went to groundbreaking and took pictures. Then
took library and "woman of the year" releases down to Dallas News.
May 6 - Took library photo to be duplicated - Thomas Blueprint - so I could
send it, along with release to municipal publications.
May 10 - Attended City Council meeting. Talked with developers of Park 'N Fly
and got information from them re: new facility. They are to get me
rendering for use with releases. Also talked to Bill Thompson re:
his getting information to me when land deals close.
May 11 - Received fax of release on new interim police chief - rewrote release
and faxed it to Citizen's Advocate, hopefully for this week's paper.
Picked up MJDesigns jackets for Bill Rohloff & Jim Witt and attended
E&BDB meeting.
May 12 - Took interim police chief release to Dallas Morning News - Todd
Bensman called me about 5 p.m. - suggested he get in touch with Jim
Witt for "comments".
May 13 - Piece on interim police chief appeared in Metro Section/DMN -
copy attached to this report.
May 16 - Got out Riverchase Plaza releases to real estate media and library
releases to municipal media.
May 17 - Attended called City Council Meeting.
May 20 - Wrote article on Coppell students going to Germany for Coppell Gazette
at the request of Jeana Alexander and Mike Coleman of Gazette.
625 KiRBY LANE • RICHARDSON. TEXAS 75080 • 214/235-0660
May 1994 Public Relations Report/page 2
May 24 - Attended City Council meeting
May 25 - Called Steve Brown re: Park 'N Fly - said he'd run it June 4th.
May 26 - Talked to attorney for Park 'N Fly re: building specs. He gave
me name of contact in Atlanta headquarters.
May 27 - Talked with David Unruh at Park 'N Fly headquarters in Atlanta.
He is to get me information regarding specs on building. (Note:
I have the information about amount of land, number of parking
spaces, etc., but I have a rendering of the building, so I need
specs on the building.)
Also, got call from Boston Chicken's Kevin Pate re: opening. I
returned call, but got no response Friday - also got FAX from
John Mark re; opening. Papers don't use "openings", but I will
try to get in touch with Boston Chicken folks again May 31st for
infomation for release for local papers.
May 30 - Wrote release for local papers on new City Council Liaisons.
Please note:
I will be on vacation the final two weeks of June, however, I will
make sure that everything that comes up - including reports of openings and
land sales, etc. is covered before I leave.
Will ge going to Germany to visit with Coppell students who are to
be there;,for "Pink Pop" music festival. Am making arrangements to report to
local newspapers on this hopefully via FAX from Germany.
From:
KAY TILLER Public Relations
625 Kirby Lane
Richardson, Texas 75080
AC 214/235-0660
Contact: Kay Tiller
FOR IMMEDIATE RELEASE
For :
CITY OF COPPELL
P. O. Box 478
Coppell, Texas 75019
214/462-0022
Contact: Jim Witt
Riverchase Plaza, a $4 million, 23,000 square foot retail
center is under construction at the corner of MacArthur Blvd. and
Belt Line Road in Coppell.
Developed by The Karahan Companies of Dallas on 3.6 acres
of the 8.6 acre tract of land they purchased in January 1994 from
Republic Properties, the new center is already 100% leased,
according to Fehmi Karahan, president of the development firm.
Leases in the new center have been signed by NationsBank,
Blockbuster Video, Century 21, Pro Cuts, Little Ceasar's and
Cleaners USA.
Completion of the center is set for late summer and
Karahan says that other parties have expressed a great interest
in the remaining 5 acres of land he has at the busy corner.
-30-
1
and
From: For:
KAY TILLER Public Relations COPPELL ENTITIES
625 Kirby Lane
Richardson, Texas 75080
AC 214%235-0660
Contact: Kay Tiller
-------------------------------------------------------------------
FOR IMMEDIATE RELEASE
Miss Texas 103, Bo Chandler, drew the winning name for
the Dallas Cowboys 1993 Super Bowl Helmut that was auctioned by
the Coppell Family YMCA and the Coppell Chamber of Commerce. The
drawing was held Sunday afternoon during Fun Fest 194 at Andy
Brown Park. Christi Stobaugh of Coppell was the winner and she
came to the park for the presentation of her prize.
Tickets for the drawing were inagurated at the 1994
Coppell Gala and had been sold ever since. Proceeds went to
benefit both the Chamber and the YMCA.
The autographs on the helmet, which was taken to Super
Bowl 194 by Coppell residents, Brad and Peggy Sham, who got the
players and coaches to sign, included the names of Coach Jimmy
Johnson and several of the Dallas Cowboys who are no longer with
the team. "It is a real keepsake," Sandy Greer, chair of the
1994 Gala committee, said as she presented the helmet to Ms.
Stobaugh.
-30-
5
1
From:
KAY TILLER Public Relations
625 Kirby Lane
Richardson, Texas 75080
AC 214/235-0660
Contact: Kay Tiller
FOR IMMEDIATE RELEASE
--- --------- --------
For :
CITY OF COPPELL
P. O. Box 478
Coppell, Texas 75019
AC 214/462-0022
Contact: Judi Biggerstaff
Ground was officially broken last Thursday for the new
William T. Cozby Public Library on Hertz Road.
City officials, members of the Friends of the Library and
the Library Board took part in the ceremonies at the site.
Completion of the new library, which is being built with
bonds approved by the citizens of Coppell, is slated for early
1995, according to Judi Biggerstaff, Library Manager.
This new library will be the culmination of the moves
that the library has made during the past 20 years. First, it
was sited in a house on Coppell Road, then moved to Town Center
when it was completed and now the library will have a "place all
its own", Mayor Tom Morton said in his introductory remarks at
the gouundbreaking.
The library is named for William T. Cozby, a former mayor
of Coppell who not only accomplished a great deal for the city
during his tenure, but also bequeathed $10,000 to the library
2
Library Groundbreaking/page 2
upon his death. Mr. Cozby died in 1971.
Just a few of his accomplishments for the city of Coppell
during his tenure as mayor included: establishing the Fire
Marshall's office and the purchase of Coppell's first fire truck,
which was manned by volunteer firemen; hiring the first fire
chief, police chief and municipal judge.
He also established the first planning & zoning
commission and equilization board, adopted the first city budget
and the office of collector and assessor of taxes and hired the
first city manager.
In short, William T. Cozby was responsible for changing
the town of Coppell into the City of Coppell during his tenure
and, for that reason, the city honors him with naming the
library in his honor.
-30-
2
From: Kay Tiller - 235-0660
A LIST OF ACCOMPLISHMENTS FOR COPPELL
INSTITUTED WHILE WM. T. COZBY WAS MAJOR
Established fire marshall's office
Purchased first fire truck manned by volunteer firemen
Initiated first ambulance service
Hired first fire chief
Hired first police chief
Hired first iudge
First Poliee Ordinances accepted
Radar equipment installed
Adopted container and firearms law
City water department established
Sewer system installed
Natural gas franchise awarded to Lone Star Gas Company
First building restrictions instituted - Building Codes
Planning & Zoning Commission originated
Staggered terms for councilmen
Equilization board appointed
Office of Collector & Assessor of Taxes established
Adopted first budget
Changed from town to city
Hired first city manager
2
1
From:
KAY TILLER Public Relations
625 Kirby Lane
Richardson, Texas 75080
AC 213/235-0660
Contact: Kay Tiller
FOR IMMEDIATE RELEASE
For :
CITY OF COPPELL LIBRARY
P. O. Box 478
Coppell, Texas 7019
AC 214/462-0022
Contact: Judi Biggerstaff
With the completion of the groundbreaking ceremonies May
5, construction on the new $2.3 million W. T. Cozby Public
Library in Coppell will be underway. A bond issue for the
construction of the library was passed by Coppell citizens in
1990.
The location of the 28,000 square foot library building
will be on Hertz Road, just east of Coppell's Town Center. The
completion date for the new facility has been set for early 1995.
The Coppell Library is named for W. T. Cozby, Coppell's
first mayor who served from 1959 until 1971. Not only was Mr.
Cozby responsible for setting Coppell on the path it has
followed in growing into a major city, but he also left money in
his will to benefit the library, according to Judi Biggerstaff,
Literary Manager.
In discussing the new facilities, Ms. Biggerstaff said,
"our plans call for automating the library for our citizens and
eventually, we hope to have facilities in place so people can
access library information from their home computers."
1
From: For: f
KAY TILLER Public Relations
625 Kirby Lane
Richardson, Texas 75080
AC 214/235-0660
Contact: Kay Tiller
CITY OF COPPELL
P. o. Box 478
Coppell, Texas 75019
AC 214/462-0022
Contact: Jim Witt
-----------------------------------------------------------------
FOR IMMEDIATE RELEASE
-------------------
Coppell City Manager, Jim Witt, announced today that
Tommie Lynn Buchanan has been appointed Interim Chief of Police
replacing Neil McKinney.
Buchanan served with the Addison Police Department for 11
years before retiring with the rank of captain in January 1994.
His duties in Addison included the command of the Internal
Operations Bureau and he also served in the capacity of Interim
Chief of Police for a short period.
A graduate of Baylor University with a degree in Criminal
Justice, t3uchanan also holds a master of science degree in
Criminal Justice from Kennedy -Western University.
Prior to joining the Addison Police Department, he served
as a police officer in Garland and was employed by the Governor's
Office Criminal Justice Department as director ofthe State Impact
Crime Program in Dallas.
"Although Mr. Buchanan has stated that he is not
interested in the permanent position of police chief in Coppell,
we look forward to working with him on an interim basis and will
rely heavily on his past experience to develop programs which we
will use to enhance our police department policies in the
future," City Manager Witt said in making the announcement.
i
From:
KAY TILLER Public Relations
625 Kirby Lane
Richardson, Texas 75080
AC 214/235-0660
Contact: Kay Tiller
FOR IMMEDIATE RELEASE
For :
CITY OF COPPELL
P. O. Box 478
Coppell, Texas 75019
AC 214/462-0022
Contact: Jim Witt
In a break with tradition, The City of Coppell honored
two ladies, rather than one, as "Women of the Year" for 1994.
"Working together, these two ladies, Ann B. McNear and
Mary Evelyn Mobley, have been instrumental in bringing to the
city of Coppell many good projects which have enhanced the
lifestyle of all Coppell residents," Coppell Mayor Tom Morton
said of the two honorees.
Nominated by a number of Coppell citizens for the honor,
both Mrs. McNear and Mrs. Mobley have worked closely with the
William T. Cozby Public Library, the Coppell Senior Citizens and
the Peters Colony Historical Society, among their other
activities.
At the present time, Mrs. McNear is serving as president
of The Friends of the W. T. Cozby Coppell Public Library and, in
thA.t nosition, has had a most positive influence in revitializing
the organization, according to one of the nominating letters.
"She has addressed the City Council and many civit organizations
1
Coppell "Women of the Year"/page 2
in the library's behalf and has devoted her personal time to
be►refit our library. No organization in our city has such a
devoted advocate, or one that puts in the number of hours
necessary to keep a group productive."
Mary Evelyn Cozby Mobley is a native of Coppell and lived
in the city until she was a young adult. She went to California
at that time, but came "home" in her later years. Mrs. McNear
and her husband moved to Coppell in November 1950 - "I remember
eating Thanksgiving dinner out of a paper plate," she related.
From another nominating letter, "this may be highly
irregular, but I wish to nominate two women to receive the award
together for ,Woman of the Year'. They really cannot be
separated as far as which one would be more worthy. They both
are. They are best friends and are virtually inseparable. Their
service to the community is also in tandem."
The ladies work together includes not only the library,
but they are both teach a Sunday School class of four year olds
at The First Baptist Church in Coppell. They are involved with
the Historic Bethel and Bullock Cemetaries, the Coppell Historic
Society and are active in the Coppell Senior Adult's Cllub.
In her nomination letter, Mrs. Mary W. Brumbaugh summed
up the feelings of everyone when she said, "it would be
impossible to estimate the time in all the years they've spent
serving the community, and of the untold numbers of people who
have benefited from the dedication, vision and devotion, and just
�A
Coppell "Women of the Year"/page 3
plain hard work of these selfless, community -minded women. They
certainly haven't kept a 'record'. They've just been quietly
going around serving, meeting needs, always rising to the
challenge, but always there, working, beautifying by their
efforts and examp.,le, two indefatigable portraits of women at
their very best, and we are all richer for their having been
here in our community."
Coppell's "Women of the Year" will be further honored at
the 12th Annual Luncheon of the Women's Charity Organization of
the Metrocrest on Thursday, September 8th at the Grand Kempinski
Hotel.
-30-
3
From:
KAY TILLER Public Relations
625 Kirby Lane
Rieharoson, Texas 75080
AC 214/`.'35-060
Contact : T7 rri 11 e r
FOR IMMEDIATE RELEASE
For:
CITY OF COPPELL
P. O. Box 478
Coppell, Texas 75019
AC 214/462-0022
Contact: Jim Witt
At a recent Coppell City Council meeting the liaisons with
the various council committees were named. The following list of
council members who will serve on city authorized committees was
voted on with Mayor Pro Tem Ron Robertson making the motion that
the list be accepted and Councilman Lanny Mayo seconding the
motion. The motion was passed unanimously.
`Tamed to the Citizen's Recognition Committee were
Counc i lmem.1)ers Mitch Te i tman and Candy Sheehan; Clean Air
Coalition Bike Task Force, Mitch Reitman; Coppell Historic
District Committee, Norm Alexander and Candy Sheehan; Dallas
Central Appraisal Advisory Board, Mitch Reitman; D/FW Airport
Expansion - Noise Task Force Delegation, Mayor Tom Morton and
Councilwomen Candy Sheehan and Flo McFadden Staley.
Councilman Mitch Reitman and Councilwoman Flo McFadden
Staley were named as Council liaisons to city's Economic &
Business Development Board; Mayor Pro Tem Ron Robertson and
Councilmen Lanny Mayo and Danny Watson were named to the Finance
1
Council Liaison Appointments/page 2
Committee; Councilwoman Flo McFadden Staley and Mayor Tom Morton
will serve on the Housing Authority Task Force and Councilwoman
Candy Sheehan and Councilman Norm Alexander were named to the
Library Board representing the Coppell City Council.
Other appointments included the naming of Mayor Pro Tem
Ron Robertson to serve on the Metrocrest Red Ribbon Campaign
Committee Drug Awareness Program and Mayor Tom Morton will serve
as the voting representative to the North Central Texas Council
of Governments. Mayor Morton will also serve as the city's
representative to the North Texas Commission.
The Office on Aging/Senior Citizens' council
representative will be Councilwoman Flo McFadden Staley and
Councilmen Lanny Mayo and Danny Watson will represent the Council
on the Park Board.
A special Personnel Policy Development Task Force
Committee has been set up and Mayor Pro Tem Ron Robertson and
Councilman Lanny Mayo will represent the City Council while the
citizens will be represented by Raymond Hildebrand.
Members of the Tax Abatement Committee include Mayor Pro
Tem Ron Robertson representing the City Council, William Rohloff,
the chair of the Economic & Business Development Committee,
representing that body and Rand Thompson representing the Coppell
Tnappendent School District.
On the Town Center/Architectural Committee, Councilman
Norm Alexander will represent the City Council and the City Staff
V
Council Liaison Appointments/page 3
will be represeented by Greg Jones, chief building official for
the City of Coppell.
The YMCA Liaison Committee will include Councilwoman Flo
McFadden Staley and Councilmen Mitch Reitman and Danny Watson.
These appointments took effect immediately following the
City Council meeting at which they were made.
-30-
3
30 A Che Qnitali lorninorw erway, May 13, 1994
� C�hP Pttltas taorrictt_9N. eut$
METRO
REPORT
--NEWS BRIEFS
From Staff and Wire Reports
Ex -Addison officer is
4Coppell9s interim chief
+� COPPELL — Former Addison
,,police Capt. Tommie Lynn Bu -
f' chanan has been named Cop-
' "p6l1's interim police chief, replac-
-Ing Neil McKinney. Amid
L controversy over his manage-
n-
'
anage-
rngnt, Chief McKinney decided to
lake early retirement effective
M.4y 22. Capt. Buchanan, who
holds criminal justice degrees
"``frc'm Baylor University and Ken-
.rfedy-Western University, retired
w in. January after 11 years with the
Addison department. He com-
4 `rr)anded the internal operations
;,bureau and was interim chief for
a' short time. Coppell City Man -
'ager Jim Witt said Capt. Buchan-
Op
has said he is not erred in
being chief perriranentiy.
4 H the -patw �Horninn xeiu$ Sunday, May 1, 1994
REAL ESTATE
The Riverchase Plaza shopping center, being built by
Karahan Cos., is completely leased.
Construction under way
�on Coppell shopping center
Developer Karahan Cos. of Dal-
las' has begun construction on a
$4 4 million, 23,000 -square -foot
shopping center in Coppell.
The Riverchase Plaza shopping
center is at MacArthur Boulevard
and Belt Line Road in the Valley
Ranch area. Karahan purchased
the 8.6 -acre site from Republic
Properties in January.
The new shopping center is al-
ready completely leased, accord-
ing to developer Fehmi Karahan.
Tenants in the project include
NationsBank, Blockbuster Video,
Century 21, Pro Cuts and Little
Caesar's.
Completion of the project is
scheduled for late summer, and
Mr. Karahan says he is already
working on plans for the remain-
ing five acres at the site.
Existing retail space in the
area is more than 90 percent
leased.
— Steve Brown
COPPELL ECONOMIC DEVELOPMENT PARTNERSHIP
Member Representation
LEADERSHIP
Jim Cowman, Chairman
Bill Rohloff, Co -Chairman
Jim Witt, Co -Chairman
STRATEGIC PLANNING DIVISION
Bill Stearman, DVM, Director
Jim Dippold, EBDB representative
David Hyland, President, Interceramic, USA
Andy Jones, Senior Vice President/Chief Financial Officer, MJ Designs
Terry Deyoe, Executive Vice President, Lomas Mortgage
Andy Brown, Director of Community Economic Development, GTE
Manuel Ybarra, Director of Economic Development, Greater Dallas Chamber
MARKETING DIVISION
Frank Toth, Director
Ed Spalding, EBDB representative
Bronwyn Brock, EBDB representative
Bill Herries, Director of Marketing, Rediform
David Dunn, Commercial Realtor, Kelley, Lundeen & Crawford
Kay Tiller, Kay Tiller Public Relations/Advertising
Dennis Winzeler, Assistant Vice President, Vista Properties, Inc.
Stephen Bryan, Regional Sales Manager, Catellus Development Corp.
Dale Hill, Dale Hill Investments, Inc.
Michael Tucker, Vice President, Prentiss Properties Limited, Inc.
John Mark Bonnot, EVP, Coppell Chamber of Commerce
PRODUCT IMPROVEMENT DIVISION
Don Keach, Director
Jerry Singleton, EBDB representative
Steve Goram, Director of Public Works, City of Coppell
Ken Griffin, Director of Engineering, City of Coppell
Gary Sieb, Director of Planning, City of Coppell
Kirk King, District Manager, TU Electric
Tim Brancheau, Account Manager for Coppell, TU Electric
Will Nabors, Business Development, Lone Star Gas
BUSINESS RETENTION & EXPANSION DIVISION
David Greer, Director
Ron Pankey, EBDB representative
John Mark Bonnot, EVP, Coppell Chamber of Commerce
RESPONSE TEAM
John Mark Bonnot, Director
Bill Rohloff, EBDB representative
Jerry Singleton, EBDB representative
Jim Witt, City Manager, City of Coppell
Gary Sieb, Director of Planning, City of Coppell
Ken Griffin, Director of Engineering, City of Coppell
Tom Morton, Mayor, City of Coppell
Kirk King, District Manager, TU Electric
Tim Brancheau, Account Manager for Coppell, TU Electric
Will Nabors, Business Development, Lone Star Gas
Buddy Echols, Superintendent, Coppell ISD
(Plus Local Company CEO Types, When Needed/Necessary)
Strategic Planning Committee
Enhance the current Economic Development
Program for the City of Coppell
Objective: Create a 2 and 5 year Strategic Plan for E.D.
Time Line: To be completed by July 31, 1994
Develop a plan and assist in implementation to reach
2 and 5 year objectives by:
1. Free Trade Zone should be touted to NAFTA type
businesses (NAFTA red hot through 1995)
1. Wholesale distribution
2. Warehouse
2. Domestic companies should be identified that need
large blocks of land for relocation and/or
expansion with the need for proximity to D/FW
airport.
3. Define what they think we are:
1. Landowner
2. Local Business owners
3. City Council
4. Who, in fact we actually are in Coppell from
an E.D. viewpoint
4. Meet with major Developers:
A. How long is the carry on their park
B. Plans for their land:
1) What are they going to put on it
2) Money for marketing
3) Joint promotional A.V. tape
C. Awareness of Smart Jobs training program
(State will match $ for $)
1) New jobs
Strategic Planning Committee
2) Upgrade of existing jobs
5. Run E.D. models using:
A. Central Appraisal District forecast of taxes
if E.D. does not happen in:
1) 5 years
2) 10 years
B. Phantus program from Greater Dallas Chamber
plugging in Coppell numbers
C. Double check school tax abatement model
furnished by the state:
1) Double hit?
2) Deannexation of Hilton hotel from our
school district (impact of gained tax
dollars)
6. Do not sell E.D. as a city supported idea, start
a citizen based grass roots program.
7. Bottom Line to prospective businesses:
A. Quality of Life for family
B. Proximity to D/FW airport
C. Quality of schools
D. Transportation through road access
ECONOMIC DEVELOPMENT MARKETING DIVISION
Mission: The promotion of Coppell as an attractive business development and
relocation site to a targeted audience representing the type of companies
that the local business and residential community would like to have for
neighbors.
Issues: Collateral Materials - Evaluate the existing collateral materials to determine if
they are adequate, comprehensive and competitive. Allocate funds to
complete and/or upgrade if necessary.
VIP Tours - Evaluate the existing VIP tour program to be certain it is
adequate, comprehensive, competitive and consistent with the collateral
messages. Allocate funds to support the program with materials if necessary.
Lead Generation - Develop both a proactive and a reactive program. The
proactive program is aimed at an affordable list of targeted suspects and
prospects and the timing is controlled by the Economic Development Board
(EDB).
The reactive program is a quick response program that can be put into
motion in a matter of minutes when the Council hears of an active prospect.
The lead generation program is implemented at three levels:
Referred prospects - Upon receipt of a referral of an active prospect that
meets the qualification criteria as established by the EDB, the prospect
will be targeted for a series of planned mailings and contacts leading up
to a visit. The referrals can come from any source, but will normally
come from the real estate and development community. The cost per
impression is high, but there is a high level of certainty that the recipient
is actively looking and interested in the general area.
Targeted suspects - The EDB will conduct an image building and
community awareness program targeted at a relatively small group of
companies. The companies will be sorted first by type of business, then
by business style, and finally by geography. The narrow list of suspects
will receive periodic mailings from the EDB. Each mailing will build in the
story being told and will emphasis a marketable quality of the community.
The cost per impression is high, but the list is short and targeted.
Research can reveal lease expiration dates and previous tendencies to
move which will provide more insight into the likelihood of the company
relocating within the area.
Mass media - Finally, if funds are available, paid and un -paid media will
be used to present the Coppell story to a broader audience. This
audience will be more general than the targeted audiences mentioned
earlier, but will still be within the broad range of targeted businesses.
This is a higher risk investment since there is no ability to predetermine
the probability of a timely move to the general area. But the cost per
impression is much lower.
PRODUCT IMPROVEMENT DIVISION
ENHANCE THE CURRENT ECONOMIC DEVELOPMENT PROGRAM FOR THE
CITY OF COPPELL
Objective 1: ' Develop a list of air carriers and freight handlers that operate in and
around D/FW Airport.
time line: 30 days
Objective 2: Create a major highway construction schedule for the freeways that
lead in and around Coppell.
time line: 30 days
Objective 3: Create a street construction schedule for the streets that are within
the city of Coppell.
time line: 30 days
Objective 4: Create an overall land use plan for the city of Coppell.
time line: 120 days
Objective 5: Initiate meetings with utility companies providing services to
Coppell. Identify current capacities and projected expansion capabilities.
time line: 60 days.
Objective 5 : Initiate meetings with city staff in the areas of, police, fire, water,
and engineering.
time line: 60 days
Objective 6: Complete "flow chart" of steps necessary to develop a site in
Coppell. Identify the contact persons and phone numbers.
time line: 60 days
Objective 7: Interview current and past contractors who have built a site in the
city of Coppell to get views in dealing with the "building process" in Coppell.
time line: 60 days
Director: Don Keach
Jerry Singleton, EBDB representative
BUSINESS RETENTION AND EXPANSION DIVISION
Enhance the current Economic Development Program for the City of
Coppell.
OBJECTIVE 1. Develop a plan to meet at least once a year with
I
usiness owners and CEO/CFO's of major employers on a one-on-one
basis to communicate economic development efforts and seek input on
future pians.
RECOMMENDATIONS;
�. Suggest lunch or reception for major business owners. Can be
used to kick off program and yearly/bi-yearly thereafter. Lunch
and a good speaker is preferable to increase attendance.
2. "State of the City" lunch by mayor, etc.
3. Develop special get-together/dinner/reception for major
CEO/CFO's. Monthly lunch/breakfast with Mayor, city manager, and
others. Two way discussion.
4. Form side groups such as plant managers association, restaurant
association, retail association, etc. to discuss items of mutual
interest and report back to main group.
5. Develop a data base of executives, CEO/CFO's and venture
capitalists that live in Coppell and work somewhere else.
6. Develop a questionnaire to be used when interviewing executives
to develop needs and wants of various businesses.
OBJECTIVE 2. Develop a "protocol" in working with city officials
and others on complaints or dissatisfactions communicated through
business contacts.
1. Get with city officials/others to determine protocol.
2. Recommend a facilitator or Ombudsman office funded by the city.
If a business person or developer runs in to a problem that the
facilitator can not resolve they would be referred to the
partnership or chamber who would listen to the problem and try to
help resolve it threw mediation between city/company/chamber.
ECONOMIC DEVELOPMENT RESPONSE TEAM DIVISION
PROVIDE THE NECESSARY RESPONSES TO A PROSPECT'S / CLIENT'S
QUESTIONS AND / OR NEEDS RELATED TO AN INDUSTRIAL SITE VISIT.
Objective: Identify informed community representatives and key employers who
can be called upon to answer basic questions concerning
transportation, buildings, utilities, labor, incentives, and other types of
information.
NOTICE OF MEETING
ECONOMIC & BUSINESS DEVELOPMENT BOARD
Wednesday, June 8, 1994
Meeting Time: 7 p.m. (Open to the Public)
Meeting Place: Executive Conference Room at the
Coppell Town Center, 255 Parkway
Boulevard, Coppell, Texas
Notice is hereby given that the Economic and Business Development Board
will meet in regular session on Wednesday, June 8, 1994, at 7 p.m., in
the Executive Conference Room at the Coppell Town Center, 255 Parkway
Boulevard, Coppell, Texas. The purpose of the meeting is to consider
the following items:
Item 1: Call to Order
Item 2: Review and Approval of Minutes, 5/11/94.
Item 3: Presentation by Marsha Tunnell, Chairperson of the
Planning & Zoning Commission, and Gary Sieb, Director of
Planning
Item 4: 1994-95 Budget
Item 5: Economic Development Partnership Report - Jim Cowman
Item 6: Economic Prospect Activity Report - John Mark Bonnot
Item 7: City Manager's Report
Item 8: Review and Discussion of Media Relations Report and
Approval of Monthly Billing - Kay Tiller
Item 9: Reports from Liaisons and Special Board Members:
a) Coppell City Council - Flo Stahly
b) Coppell Chamber of Commerce - Mary Ann Kellam
c) Coppell Independent School District-�p��``✓
Item 10: General Discussion and Other Business
Adjournment
CERTIFICATE
I certify that the above notice of meeting was posted on the bulletin board at the Town Center of the City of
Coppell, Texas, on Thursday, May 26, 1994.
e ——r
Kathleen Roach, Executive Secretary to the City Manager
NOTICE OF MEETING
ECONOMIC & BUSINESS DEVELOPMENT BOARD
Wednesday, June 8, 1994
Meeting Time: 7 p.m. (open to the Public)
Meeting Place: Executive Conference Room at the
Coppell Town Center, 255 Parkway
Boulevard, Coppell, Texas
Notice is hereby given that the Economic and Business Development Board
will meet in regular session on Wednesday, June 8, 1994, at 7 p.m., in
the Executive Conference Room at the Coppell Town Center, 255 Parkway
Boulevard, Coppell, Texas. The purpose of the meeting is to consider
the following items:
Item 1: Call to order
Item 2: Review and Approval of Minutes, 5/11/94.
Item 3: Presentation by Marsha Tunnell, Chairperson of the
Planning & Zoning Commission, and Gary Sieb, Director of
Planning
Item 4: 1994-95 Budget
Item 5: Economic Development Partnership Report - Jim Cowman
Item 6: Economic Prospect Activity Report - John Mark Bonnot
Item 7: City Manager's Report
Item 8: Review and Discussion of Media Relations Report and
Approval of Monthly Billing - Kay Tiller
Item 9: Reports from Liaisons and Special Board Members:
a) Coppell City Council - Flo Stahly
b) Coppell Chamber of Commerce - Mary Ann Kellam
c) Coppell Independent School District - Roy Brock
Item 10: General Discussion and Other Business
Adjournment
CERTIFICATE
I certify that the above notice of meeting was posted on the bulletin board at the Town Center of the City of
Coppell, Texas, on Thursday, May 26, 1994.
Kathleen Roach, Executive Secretary to the City Manager
INDEX
I.
General Introduction
II.
Business Climate
III.
Demographics
IV.
Business and Industrial Profile
V.
Human Resources
VI.
Government
VII.
Transportation
VIII.
Utilities
IX.
Real Estate and Finance
X.
Education
XI.
Communications
XII.
Quality of Life
XIII.
Contacts
CITY OF COPPELL, TEXAS
LAND OWNERSHIP MAP
0
a.
1r pb NM, A ANY RMS
OWNERSHIP NAME
1. HATTIE LESLEY
2. CATELL US DEV. CORP. dQ--
3. D/FW AIRPORT PROPERTY
4. COPPELL IND. NV
5. NCH CORPORATION
B. DALLAS BREIVERY INC.
7. JOSE & EDIIARDO ESTEVE
8. RANCHO VISTA
9. SAJACITO INC.
10. RTC
f 1. BROADVIEW FED. SAY.
f2. FERGUSON REALTY
f3. AMERICAN FED. BANK
F4. WILLIAM CALLEJO
f5. BEAZER BEST INC.
!8. ROBERT PAYNE/SUSAN MADOLE
7. COPPELL 200 JOINT VENTURE
!8. VISTA MORTGAGE F--- O vAt-{
9. NORTHLAKE BELTLINE LTD. PS.
"Ie Vol 04 14:21 =214 770 2557 C & W DALLAS 9002/002
AREA INDUSTRIAL PARKS
IND-PARK.—I&
'Xi A5 13 .15 .
=X1
5
a. M
HE,]
- wq..
IM
1-
Water's Ridge
Be [car
Lewisville
Denton
1-35 @ Corporate Drive
Lewisville
2.
Commodore Plaza
State of Texas
Carrollton
Denton
1-35 @ Frankford Road
Education Fund
CFB
3.
Valwood Park
Various Owners
Carrollton/Farmers
Dallas
NW(2 1-35 @ L13J
Branch
CFB
4.
Gateway East
Catellus
Garland/Dallas
Dallas
SWQ Miller Road @ Jupiter
GISD/RISD
5.
Skyline Business Park
Perot Group
Mesquite
Dallas
Skyline @ Town East
MISD
6.
Central Plano Ind. Park
Southern Pacific RR
Plano
Dallas
Plano Parkway @ Jupiter
MSD
7.
Unnamed
Dal Briar
Richardson
Dallas
Renner Road @ 1-190
RISD
S.
CentrePort
General Motors
Fort Worth
Tarrant
SEQ S.H. 183 @ S.H. 360
HEB
9.
Great Southwest Ind. Park
Various Owners
Grand Prairie/Arlington
Tarrant
ES S.H. 360
Grand Prairie/Arlington
10.
10
Mercantile Center
American
Fort Worth
Tarrant
ES 1-35W 0 Meacham
Manufacturing
Blvd.
11,
Fossil Creek
Woodbine
Fort Worth
Tarrant
NECI 1-35W @ 820
Development
12.
Alliance
Perot Group
Fort Worth
Tarrant
1-35W @ Alliance Blvd.
13.
S.H. 170 @ SH -114
Perot Group
Roanoke
Tarrant
IND-PARK.—I&
ECONOMIC AND BUSINESS DEVELOPMENT BOARD
MONTHLY ECONOMIC DEVELOPMENT UPDATE
MAY 1994
CONnDINTIAL
Prepared by JOHN MARIA BONNOT
Coppell Chamber of Commerce /
Economic Development Partnership
PROSPECTS ... New Activity:
Company Type: BRITISH ELECTRONICS MANUFACTURER
Specifics: • Request For Proposal (RFP) from Greater Dallas Chamber,
originally sent from Texas Department of Commerce
• company is interested in I-35 corridor (in Texas) from Dallas/Fort
Worth to San Antonio
• also considering 6 other states
• estimated initial investment in the plant of $2-3 million, with
employment at 80 jobs
• minimum of 65,000 s.f. lease, purchase, or build -to -suit
(expandable to 130,000 to 200,000 s.f.)
• one of the "key location criteria" listed is easy_ highway access
Status: • submitted a full -package of demographics to Greater Dallas
Chamber to be forwarded to Texas Department of Commerce
Company Type: HEALTH, SPORTS, RECREATIONAL CLUB
Specifics: • have been in contact by 3 different individuals from within the
area considering the Coppell/Valley Ranch market for a Health,
Sports, Recreational Club of some type
• proposed plans include building sizes ranging from 30,000 to
45,000 s.f., upward to 100,000 - 120,000 s.f.
• activities include such things as indoor pool, racquetball courts,
aerobics, water aerobics, indoor track, weight room, gym, etc.
Status: • as each individual is considering similar type of projects, I talked
with each party separately and informed them that there are other
parties also evaluating this market area for the same type of facility
• my suggestion was that perhaps the three individuals consider
talking with each other about their plans, and maybe combine their
resources for a "bigger and better" size and type of facility
• each individual was receptive to the idea, and are presently
visiting with each other
PROJECTS ... Previously Reported On nth Ongoing Activity :
Company Type: MANUFACTURER OF WELDED STUDS (Irving)
Specifics: • outgrown their 3,500 - 5,000 s.f. leased space
• lease expires in August 1994
• building owner has been told the company is leaving
• identified Southlake, Grapevine, and Coppell as cities to relocate
to
• needs 7,000 - 15,000 s.f. building
• 1 - 2 acres of land
• will consider lease, lease with option to buy, and build -to -suit
proposals
Status: • letter outlining company's needs has gone out to all area brokers,
developers, etc.
• the company has already received several calls in response to the
mailing
• company representatives really would like to relocate to Coppell,
and commented that Grapevine hardly seemed interested in talking
with them
(AS OF 3131194)
• company officials have narrowed their interests to Coppell
• company officials are working with a local commercial broker and
contractor on a speculative 15, 000 s.f. building on four (4) acres of
land near Thweatt Road and SH 121
• myself, a local contractor and architect met personally this week with
company officials at their present site in Irving to see first-hand the type
of products manufactured
• company officials and contractor will meet next week to look at
project cost estimates
(AS OF 4130194)
• commercial broker and developer are now working on a proposal to
present to company officials, with considerations for either a owner
build -to -suit andlor lease facility.
• I have also provided to company officials some information on the
SBA 504 Loan Program through the Texas Department of Commerce
• company officials are very anxious to see the final cost estimates so
that they can make the necessary decisions
Company Type: DISTRIBUTION COMPANY (DFW area)
Specifics: • searching for an existing 500,000 s.f. building, or a site for a build -
to -suit
• 30 acres of land
Status: • working directly with Business Park broker(s)
(AS OF 3/31 /94)
• contacted listing commercial broker, representing the client business
• contacted by associate broker, working with the listing broker
• mailed a full package of demographics to both commercial brokers
• have since talked with the listing broker, and he is preparing his site
information for presentation to company officials
(AS OF 4/30/94)
• contacted by listing commercial broker for clariftwation on Coppell's
city boundaries falling within Dallas, Denton and Tarrant Counties;
which taxing entities offer tax abatement and freeport exemption; and
the city's ability to designate foreign trade -zone status
• contacted by associate broker for distances to nearest fire and police
station in regard to a site being proposed
• we should expect to receive a site plan within the coming weeks
• I understand that our "most serious" competition for this project is a
Fort Worth site, in that the City of Fort Worth, Fort Worth ISD, and
Tarrant County all offer varying levels of tax abatement and freeport
exemption
Company Type: DISTRIBUTION OF RETAIL PRODUCT
Specifics: • interested in five (5) sites in two (2) cities - three (3) in Coppell
and two (2) in Garland
• considering two (2) vacant buildings elsewhere
• existing space or build -to -suit
• approximately 500,000 s.f. building, build -to -suit
• 100 - 150 employment range
• operational in June 1995
Status: • expanded search to 3 cities in east Texas
• consulting firm has made a presentation to its client
• client has not made any decisions to date
• Business Park broker(s) are aware of this potential project
(AS OF 3131194)
• talked with an area commercial broker representing two of Coppell's
Business Park sites
• he will be bringing forward next week two (2) site plans, one for each
respective Business Park site
• he will also need a response and quick turn -around on the City's
ability and willingness to commit to incentives, such as tax abatement,
development costs, etc.
(AS OF 4130194)
• Jim Witt and myself met with the commercial brokers and developer
representing this project, and were presented with two site plans in
Coppell
• letter of commitment was prepared, signed and submitted by Mayor
Morton, addressing the areas of tax abatement, freeport exemption, the
permitting and inspection process and fees, water and sewer impact
fees, etc.
• a follow-up letter was also sent addressing the various programs and
facilities within the area to assist in training and preparing new and
existing employees
• we now know that there are at least two other cities being considered
Garland and Farmers Branch
Company Type: DISTRIBUTION COMPANY (neighboring city)
Specifics: • Morton, Witt, Sieb and myself have had 2 meetings with these
representatives
• Fortune 100 Company
• company has name recognition, desires a city and location with
high visibility
• interested in 2 sites in Coppell, 1 site elsewhere
• also considering several existing buildings in the area
• lease expires in January 1995
• 250,000 s.f. building, build -to -suit
• 10 acres of land
• 40 - 50 employees
Status: • official letter, signed by Mayor Morton, was sent to company
confirming discussions, incentives, etc.
• awaiting a response from company officials
• Business Park broker(s) are actively working with this potential
prospect
(AS OF 3131194)
• company officials are still interested in three (3) possible sites in
Coppell and two (2) in Garland, as well as considering two (2)
available vacant buildings
• a developer is working with Coppell Business Park broker(s) on
project cost estimates
• primary concern of company officials are the various tax issues
• company officials and developer are meeting next week with Mayor
Morton to further discuss the tax issues
(AS OF 4130194)
• as the project estimates are between the $5.5 and $10 million (in
relation to Coppell's tax abatement policy), the question came up as to
whether or not the city would consider another percentage rate
somewhere between the present 25 and 50% now offered
• Mayor Morton has proposed a revision to Coppell's tax abatement
policy, which if adopted, would provide for an incremental increase in
the abatement level, not to alter the present low of 25% or high of 50%
• the City Council will be acting upon this matter; thus, a
recommendation needs to come forward from the Chamber of
Commerce, Economic and Business Development Board, and
Economic Development Partnership, supporting this revision in the tax
abatement policy
Company Type: OFFICE BUILDING
Specifics: • local contractor, commercial broker, and land owner/developer are
working on plans for a two (2) story office building
Status: • local architect has drawn some preliminary sketches of how office
complex would look
• much "verbal" interest has been received in terms of leasing space
in the facility, if built
• contractor and broker are going to land owner/developer to get
some type of commitment to "move forward" with the project
(AS OF 4/30/94)
• commercial broker is now working to attract some investors for this
project, and continues to negotiate the specifics of the project with a
local developer
.--14 Y0j':� w6-.1ci
05/17/94 07:38
METROPLEX EMERGENCY PHYSICIANS 001
PLUASE USLIVMt THIS SHEET WITH ATTAGHNIi+ TS
FAX TO
COMPANY: QA—r-4
FAX�a1'� —
00
4 q A
imii=f wn 11:a=wwii!!!!i!!
FAX
Wiiiiiiiili!!!!!!!i!!lil:ili!!!=!!!!!!!!ililiii:i
't _ t
14651 DALLAS PARKWAY + SUITE 700 • DALLAS, TEXAS 75210
(214) 2W5333 • (O0) 346-6687 • FAX (214) 789-0338
44ri 1 til, 1"4
or. 11i l l i apt Rohl off
C"4~ EM
on &W
Ce"wlI, Texas 79619
Minim and tl=6ws of the Economic & Business Development Board, of
X11, Texas
err to doverto mr* time to my family and business matters I must with much
rfsfrm q# position as Alternate Member of the Board. I have enjoyed
�t1 i r •f w this past year and hope the Board will continue to seek
ear eMtitiIq wars to attract businesses to Coppell.
1f I
cm ira of my help p to you in the future, please do not hesitate to call me.
qp% fer a w Awful year.
sir,
Lftft L. IM 11SW
MEMORANDUM
DATE: May 9, 1994
TO: James Witt, City Manager
VIA: Alan Johnson, Interim Finance Director
FROM: Jennifer Armstrong, Interim Assistant Finance Directo
SUBJECT: Economic Development Board Financial Report
The financial position of funds for Economic Development at April 30, 1994
FUND
SOURCES
----------------------------
General Fund
Donations - Current
Donations - Carried Forward
Total
EXPENDITURES
DESCRIPTION
Business Meals
Dues
Postage/Courier
Brochure
PR/Services
Advertising and Promotion
Response Service Contr
Supplies/Miscellaneous
Total
CURRENT
FUNDS
BUDGET
COLLECTED
-------------- --
41,650.00
--------------- --
41,650.00
3,000.00
2,087.77
14,861.56
--------------
14,861.56
---------------
59,511.56
--------------
58,599.33
---------------
CURRENT
BUDGET
500.00
1,500.00
1,500.00
5,000.00
12,000.00
10,000.00
26,700.00
150.00
57,350.00
05-09-94,, 1 1 :48 ?CVD
UNCOLLECTED
BUDGETED
FUNDS
-------------
0.00
912.23
0.00
-------------
912.23
MONTH
YTD
OBLIGATED
UNENCUMBERED
EXPENDITURES
EXPENDITURES
BUT UNPAID
BALANCE
0.00
0.00
0.00
500.00
0.00
0.00
0.00
1,500.00
0.00
0.00
0.00
1,500.00
0.00
0.00
0.00
5,000.00
1,157.44
7,603.14
5,000.00
(603.14)
2,670.00
6,806.39
0.00
3,193.61
2,255.00
15,785.00
11,275.00
(360.00)
0.00
45.00
0.00
105.00
---------------
6,082.44
-------------
30,239.53
-----------
16,275.00
-------------
10,835.47
SITES AND FACILITY PLANNING
t
�.
An number 1 location decisions
are being made based i 1 oS'r
l housing,
healthcare, and other factors.
Also in this issue
TELECOMMUNICATIONS —• THE INFORMATION HIGHWAY
THE NEW ECONOMIC DEVELOPMENT PARTNERSHIPS
FORECAST IS FOR MORE MANUFACTURING JOBS
a
Survey Reports on Maine, Michigan, Missouri,\
Nova Scotia, Rhode Island, and Washington
...........................
6( ^7 t
0,4
ly-
QUALITY OF LIFE
WINNING IN THE ECONOMIC
DEVELOPMENT ARENA
Accessibility to sporting events benefits both the community and its surrounding
area, and figures in a relocating company's decision-making process.
By Dennis Whittington
ore than any other region of the
country, the Southeast has
become inextricably linked to
sports. For many years, college basket-
ball and football were in the limelight;
recently, as the population has grown,
professional sports have moved in. The
combination has made the region a
major growth center.
Sports can't take all the credit for the
region's growth. After all, labor costs
are lower in the South because there's
less union activity there than in any
other region. The Southeast makes up
the vast majority, of the nation's 21
right-to-work states, according to the
National Right -to -Work Committee in
Annandale, Va. A mild climate and
lower construction costs also factor into
the Southeast's success story.
CONTRIBUTING FACTOR
But of all the :major league sports
franchises awarded in the last decade,
the majority, including hockey, have
gone to rising -Star southeastern cities.
Accessibility to sporting events figure
in the decision-making process when a
company considers relocating top exec-
utives, according, to Dr. John Con-
naughton, an economics professor at the
University of North Carolina at Char-
lotte (UNCC), who has studied the
effects professional sports teams have
on economic development. Sports, both
collegiate and professional, are an
important part of the whole quality -of -
life issue that companies face when
relocating: "Professional sports provide
legitimacy to a city. Having a team
makes it easier for a city, especially one
of these growth cities, to start recruiting
Sports, both collegiate and professional, are an important quality -of -life component.
a level of company that otherwise
would not consider it at all."
Connaughton reports that since
1986, the Southeast has gained the
"Having a team makes it
easier for a city to recruit
a level of company that
otherwise would not
consider it at all."
largest number of professional sports
teams — three basketball, two football,
two hockey, and one baseball franchise
have all been awarded to cities in the
region. Add to that the fact that Super
Bowl XXVIII was played in Atlanta
this year and that the hundredth anniver-
sary of the modern Olympics will be
staged in the same city two years from
now, and you've got a pretty active
region in terms of sports. The NCAA's
annual Final Four will be played this
month (April) in Charlotte, and Atlanta
has bid for the right to host the national-
ly televised college basketball tourna-
ment in 2002.
"There's no question that the
Olympics are going to be good for the
area," asserts Dr. Donald Ratajczak,
director of the economic forecasting
center at Georgia State University in
Atlanta. "It's a big enterprise and a lot
of money." Former Atlanta Mayor
Maynard Jackson adds: "How do you
put a dollar sign on the value of being
center stage for the biggest gathering of
nations in the world?"
At UNCC, Connaughton acknowl-
edges that sports alone won't convince a
company to move to a city. "You've got
to have other parts of the system —
good access to a major airport with a
hub and international connections; a
strong financial infrastructure; good
schools, both at the primary and sec-
ondary levels; and a recognized pro-
gram of arts and cultural enrichment.
But for a lot of cities like Charlotte, the
last piece of the puzzle, the one that ties
it all together, is professional sports."
For Charlotte, the nation's third-
largest banking center with $200 billion
in assets, the sports boom started five
years ago when the National Basketball
Association awarded a group of local
businesspeople a franchise for the Char-
lotte Hornets. Since then, managing
partner George Shinn has bought out his
partners to become the sole owner of the
team. The Hornets have set NBA atten-
dance records with more than 200 con-
secutive game sellouts. They draw from
a population of 1.23 million and a
seven -county market.
Charlotte Mayor Richard Vinroot
recognizes the major economic impact
that having the team has had on the city:
"In those five years, Charlotte has gone
from having 50 foreign companies
doing business here to 425 today." The
mayor realizes that not all growth can
be tied directly to the Hornets, but he
does expect more growth now that the
National Football League has given the
green light for the Carolina Panthers to
begin play in the 1995 season. That
team will play its first season of home
games at Clemson University in Clem-
son, S.C., while its stadium is being
built in downtown Charlotte. By 1996,
the new 72,000 -seat stadium should be
ready. It will be owned by the team and
built on land donated by the city.
WIDESPREAD BENEFIT
Pro teams are of benefit to more than
just the city in which they're located.
Dallas is proof of that. While it does not
have an NFL team residing within its
borders, it does just fine economically
nonetheless with the Super Bowl -cham-
pion Dallas Cowboys bringing distinc-
tion to the city. (The Cowboys train and
play at separate facilities in neighboring
Irving, Tex.)
Likewise, not just Charlotte will ben-
efit from the Panthers. "The NFL has
given the Carolinas a national identity,"
states Max Muhleman, president of
Muhleman Marketing, a Charlotte -
based marketing firm that worked to
bring both the Hornets and the Panthers
to the city. "When people around the
country think of the Carolinas, they will
look at the whole area as a market."
To gauge whether that kind of
regional support really existed in the
Carolinas, the owners of the new Pan-
thers team staged three NFL preseason
games. in 1989, the New York Jets
played the Philadelphia Eagles in
Raleigh, 140 miles from Charlotte. The
game drew a sell-out crowd of 52,855 at
N.C. State University's Carter -Finley
Stadium. The following year the Wash-
ington Redskins and the Atlanta Fal-
cons sold out Kenan Stadium in Chapel
Hill, N.C., which is 120 miles from
Charlotte. In 1991, the Jets and Red-
skins drew 69,117 at Williams -Brice
Stadium in Columbia, S.C., some 80
miles from Charlotte.
Professional teams are of
benefit to more than
just the city in which
they're located.
The quality and density of the popu-
lation in Charlotte's "local" market
have been previously unrecognized on a
national basis, and this market remains
unsaturated as a center of professional
sports. In this region, a three-hour drive
would easily cover 150 miles — a rea-
sonable distance to recognize as "local-
ly accessible" for the core support of an
NFL franchise. The 150 -mile -radius
area surrounding Charlotte encompass-
es a population of slightly more than 10
million people.
SHORT-TERM GAIN
While the impact of having profes-
sional sports teams can be long-term,
the impact of events such as the
Olympics can be great short-term gain
for a city. Atlanta expects to draw more
than a million visitors and the games
should generate revenue of at least $5.1
billion. While the lion's share of that
bounty will go to Atlanta, some will be
shared with surrounding states that will
host Olympic practice tearns and benefit
from spillover tourism.
Tennessee is the only state aside
from Georgia to capture an Olympic
venue. It will host the whitewater com-
petition on the Ocoee River in the
southeastern part of the state. An offi-
cial of the Tennessee Department of
Tourist Development in Nashville con-
firms that the benefit to the state will
extend beyond the actual number of
dollars generated.
The Canadian swim team has
already begun practicing in nearby
Gainesville, Fla., while Columbia, S.C.,
will host the Russian basketball, track
and field, swimming, and sailing teams.
as well as the U.S. wom.,n's qualifying
marathon. And Tallahassee, Fla., will be
the training site for 18 of the 20 British
Olympic sports.
No one expects any company to relo-
cate its offices to Gainesville, C011im-
bia, or Tallahassee — or to Atlanta, for -
that matter — because of Olympic
events. But economic development offi-
cials in all cities agree that the events
will give them a chance to show off the
attributes of their communities to large
numbers of visitors, and that some of
those visitors will be business owners
who just might like what they see.
"The direct financial impact subsides
fairly quickly," comments Dr. Jeffrey
M. Humphreys, economic forecasting
director of the Selig Center for Eco-
nomic Growth at the University of
Georgia. "But a city's ability to attract
future sporting events and other major
conventions and trade shows is greatly
enhanced. Success breeds success." ❑
When You
Need More
Data
When requesting
more information on
advertisements,
please mention Area
Development and
the month of issue.
This will help speed
the service. When
you want to know
more about data
described in free
literature or ads, use
the Executive Reader
Inquiry Card in the
back of this issue.
30 AREA DEVELOPMENT
QUALITY OF LIFE
A COMMUNITY'S TRUMP CARD
"Quality of life" — a conglomeration of elements whose importance varies according to the
site selector in question — can often be the determining factor in the location decision.
By Dennis Whittington
is an intangible upon which many
tangibles are based. Quality of life
— the factors that play an increas-
ingly important role in where compa-
nies choose to build buildings and cre-
ate new jobs -- represents different
things to different people. For many, it's
good schools for their children. For oth-
ers it's personal safety. Some corporate
executives may want to locate their
businesses near coastal areas because
they prefer living near the water; others
choose the mountains. Having access to
a good opera company or an NFL fran-
chise can be a key factor in the decision-
making process for still others. And for
some, of course, it's none of the above.
PRIORITIZATION
Quality of life, that elusive wild card
in the site selection process, has grown
in importance in recent years to the
point that most. economic development
and relocation experts now put it on a
par with labor costs and transportation
needs. "Several years ago, quality -of -
life issues were pretty far down the list
of priorities`a company would have in
selecting a new site," asserts Bob
Goforth, vice president of CRS Sirrine
Engineers Inc., a Greenville, S.C., com-
pany that assists in the site selection
process for a number of manufacturers.
"But people were different then. A per-
son would decide to make a career with
a particular company and went blindly
wherever that company told him to go.
Now people want to know about the
schools. Education is the number -one
factor in the quality -of -life equation.
They want an area of good general liv-
ability, a place with good cultural and
recreational amenities, and a place
where they feel secure. Crime is a big
An area's overall livability is a major site selection consideration. Shown here — Denver
concern with relocation specialists
today."
To help illustrate just how important
all this has become in the relocation
issue, Goforth has developed his own
list of the top five concerns of compa-
nies looking to move, excluding land
and construction costs:
• Labor — "This includes not just the
number of people available," Goforth
explains, "but also the type of people
available to them."
• Proximity to markets — "How fast
can they get their product to market
from the plant site?"
• Transportation — "This is more than
getting product to market. This is how
easily employees can get to and from
work. You don't want to move some-
place where it's going to take employ-
ees an hour or more to commute to and
from work."
• Quality of life — "I think this has
moved up on the list in recent years."
• Incentives — "This is a relative new-
comer to the top five, too. But since so
many incentives have been waved at
some big fish recently, everybody wants
something before they'll make a reloca-
tion decision now."
STATISTICAL QUALIFICATION
The whole quality -of -life factor may
be an intangible one, unlike the cost of
real estate or the wages paid to workers,
but it, too, can be qualified with statis-
tics. For example, once a company
starts looking seriously at a city it can
obtain local crime -rate reports from law
enforcement agencies. Many involved
AREA DEVELOPMENT
in the process say personal safety has
become a primary concern for execu-
tives considering a move. An area's
crime rate should be investigated, as
well as the quality of its police force and
fire department. If local officials hesi-
tate to divulge that information, check
with state government offices.
Most public school systems provide
a fund of information — from all-
important student -teacher ratios to SAT
scores — to newcomers. Besides that,
experts advise considering what a local
school system pays its teachers, average
per -pupil expenditures, the variety of
special programs for gifted children and
those in need of rernediation, extracur-
ricular activities, college -entrance exam
scores, high school dropout rates, and
the percentage of students going on to
institutions of higher learning. Early
childhood education, including day-
care and preschool programs, can be
evaluated, as can the performance of
local libraries.
Housing costs and mortgage rates
can be obtained from realtors and lend-
ing institutions. The; proximity of resi-
dential housing developments to work
sites and to the local highway system
will be of concern to relocating employ-
ees. Goforth points out that housing
availability and costs are especially
important when the move involves a
corporate headquarters operation or a
research -and -development facility
because both usually involve a number
of management and professional types.
In 1993, Southern National Bank of
North Carolina began shifting its corpo-
rate headquarters from the small town
of Lumberton, N.C., to larger Winston-
Salem, about 100 miles west. It found
that many of its 200 -plus employees
were happy to make the move largely
because they were the parents of young
children, and Winston-Salem was reput-
ed to have an excellent school system.
The Visitors and Convention Bureau
of a local chamber of commerce is usu-
ally ready with a calendar of events
detailing cultural activities just as the
local recreation department can provide
information on parks and sporting
events. Cultural and recreational activi-
ties enhance an area's ambiance, mak-
ing it more desirable to executives and
their families. Local orchestras, ballet
companies, theater groups, museums,
art galleries, arts and crafts fairs, and
even a number of movie theaters are all
draws. In terms of recreation, a major
league sports franchise is always a plus.
Another element to the quality -of -
life question is healthcare, including the
medical facilities and services a town
can offer. Companies that are consider-
ing transferring a large number of peo-
ple into a community must carefully
consider that community's medical and
health facilities, if for no other reason
than that the availability of quality med-
ical care can affect corporate insurance
rates.
Another type of environmental con-
cern, that of the ability to make contact
with nature, is also important. Bird
watchers, for example, will want a place
with open spaces where they can get
close to and study the many species of
birds. Russell R. Jantzen, business
attraction specialist with the Public Ser-
vice Company of Colorado in Denver,
echoes this concern: "A very important
quality of life factor for us in Colorado
is the playground in our backyard," he
says in reference to the Rockies. "Here
an executive can always get out of the
city and get up to someplace where he
can unwind and hunt, fish, or hike.
That's a big quality -of -life factor for
companies looking at this state."
A DETERMINING FACTOR
Goforth and others agree that an
area's quality of life can be a determin-
ing factor in an executive's decision
between two possible sites. Basically,
the executive must deal with two impor-
tant questions when examining the
quality -of -life factor: First, What are the
components that make up quality of
life? And second, How important is
quality of life in the location process?
Once a company has chosen a site,
others, including the firm's suppliers,
will give that site more consideration.
Mercedes Benz's selection of Alabama
as the site of its first U.S. manufacturing
plant last year has stimulated a great
deal of attention for what has historical-
ly been an agricultural state of just over
four million people. "During the last six
months we've had four or five compa-
nies, all representing different industries
and all from different regions of the
country, decide to come here," states
Craig Woodward, vice president of the
private, nonprofit Economic Develop-
ment Partnership of Alabama. "The
common denominator in each of those
decisions was quality of life. They all
commented on the attitude and spit -it of
the community they found in Alabama.
"Quality of life can be measured in
the way a community perceives itself
and the way it behaves. When a compa-
ny sees a good, caring community that
wants to.work with its business commu-
nity, it knows that this is a community
that will continue working with it after
the decision is made. Site selectors are
just as concerned about what you're
going to do after the sale as they are
about the recruitment process. That's a
real intangible, I know, but it's what
I've heard four or five companies say
caused them to select Alabama — it's
what put us over the top in each of those
deals."
When American Family Insurance
Company decided to locate its corporate
offices in Madison, Wis., it was so
impressed with the city that it bought
800 acres of land although it needed
only half that much for its own use. The
remainder will house a high-end busi-
ness park known as The American Cen-
ter. The park is being developed with
restrictive covenants that will cover the
designs and the types of building mate-
rials that can be used there.
The park's master plan includes a
hotel, health club, and day-care facility.
Madison is a good location for this kind
of project, according to Barbara Francis,
president of Mooney LaSage Consult-
ing, an economic development consul-
tant in Brookfield, Wis., because of its
location at the junction of three major
highways and its proximity to three air-
ports, including Chicago's O'Hare
International. Also, she continues,
Madison offers innovative cultural per-
fortnances, vast natural resources, reli-
able public transportation, affordable as
well as luxury housing, a superior
school system, and the finest hospitals
— in other words. its onaliN—f_life rat-
ing
F an Fam-
ily fi ier com-
pani he park
beca rause of
the q, ty town
like , ;idering
their nd and
build e work
force es start
think i," she
says. of life
can be _____._.......b .µ. .,.
OTHER AMENITIES
Towns don't always have to rely on
Mother Nature to provide the kind of
quality -of -life features that attract com-
panies. Tom Morton, mayor of the
20,000 -population town of Coppell,
Tex., says a town law that requires all
commercial buildings be constructed of
brick has given the town a uniform look
of quality. Coppell, which lies just north
of Dallas -Forth Worth International Air-
port, is a master -planned community,
Young, growth oriented
Black Forest region
urgently seeks
European minded American company,
with a desire to move to the heart of the lucra-
tive European and German markets. Existing
companies or new firms establishing themsel-
ves in the European Union for the first time are
welcome. If you fall into this category and your
plans call for a strategic sales, service, distribu-
tion, assembly or manufacturing operation, you
will like what the Breisgau region of the Black
Forest has to offer. We are situated in the three
country triangle which gives you direct access
to Switzerland and France, as well as Germany.
Our area has a place for you and your good
business ideas. If an outstanding quality -of -life
in a sunny area with excellent wine from our
famous Baden vineyards appeals to you, we
look forward to hearing from you soon.
Contact us now for more information on the
Breisgau region. Just fax us at 01149 761308 91 or
complete and mail us the coupon below.
' Yes. I am interested in your offer.
' Please send me information on the Black
' Forest region of Breisgau.
' Name:
' Company:
Landratsamt
Breisgau-Hochschwarzwald t Street/PO [lox:
Amt fur Strukturplanung and
Wirtschaftsfdrderung city:
Attn.: Mr. Lutz Dierks '
Stadtstrasse 2
D-79104 Freiburg i. Ear. State & Zip:
Germany
Telephone: Oil 49 761 21 87 463 Phone & Pax:
Circle 420 on Executive Inquiry Card
4P
with one third of its 13.8 square miles
designated for industrial and cornrner-
cial development, one third as residen-
tial, and one-third reserved for parks
and open space.
When Morton moved there 1 I years
ago, the town had a population of just
3,200 people. Planners tell him that
Coppell, which is completely land-
locked by surrounding towns, will be
built out when its population reaches
35,000 — sometime in the next 10 to 15
years. For now, the town is hot. M.1
Designs Inc., an arts and crafts manu-
facturer and distributor, recently bought
100 acres of land in Coppell for its con-
solidated headquarters operation. John
Mark Bonnot, executive vice president
of the Coppell Chamber of Commerce,
says, "Companies typically look first at
the hard costs associated with a move
— land, building, labor. Once they
know the costs are right, they want to
know they're taking their people into a
community that's appealing. It's never
easy to uproot and move people, and it
behooves a company to look for a com-
munity with an excellent quality of
life."
Coppell has its share of parks, lakes,
and cultural events. It also has a law that
says if materials are stored in warehous-
es for fewer than 175 days, they are
exempt from inventory taxes. That, plus
its proximity to a major airport, has
made the city one of the growing
Metrocrest's prime prospects for ware-
houses and distribution centers. More-
over, the city is a subzone of Foreign -
Trade Zone No. 168, and offers to
expedite the permit process for all com-
panies making a major investment in
the community.
Last year, nearby Plano, Tex., was
named one of the 50 best places in the
country to raise children in a book by
Saralee and Lee Rosenberg. They
researched 300 cities before finalizing
their list. Plano received national recog-
nition two years ago when J.C. Penney
Co. built a new corporate headquarters
center there.
It is evident, therefore, that "quality
of life" comprises numerous elements
whose importance varies according to
the site selector in question. It is also
evident that, while usually not the first
consideration, quality of life can often
be a community's trump card once the
list of potential locations has been pared
down. ❑
To Obtain Data Quickly, Simply
Circle The Appropriate Numbers
On the Executive Reader
Inquiry Card And Mail.
AREA DEVELOPMENT
QUALITY OF LIFE
THE ARTS MEAN BUSINESS
Spending by nonprofit arts organizations attracts businesses; creates jobs; and generates
income for individuals and revenue for local, state, and federal governments.
By Dennis Whittington
he arts — a category that by defin-
ition spans the cultural range from
opera to public radio — are often
either overlooked or given a low priori-
ty by site selectors when companies are
considering a move to a new communi-
ty. But that can be a mistake. The arts
are an integral ingredient of the quality -
of -life formula. The nonprofit arts pro-
grams alone represent a $36.8 billion
industry that supports 1.3 million full-
time jobs in the United States.
BENEFITS REAPED
Those figures come from a study
released earlier this year by the National
Assembly of Local. Arts Agencies
(NALAA), a Washington, D.C.-based
nonprofit group that represents 3,800
local arts councils nationwide. Robert
L. Lynch, NALAA president and chief
executive officer, says the three-year
study his organization undertook proves
that cities that emphasize their arts pro-
grams reap economic benefits: "It puts
to rest a common misconception that
support for the arts comes at the
expense of economic development. Our
research shows that nationally, nonprof-
it arts organizations alone — a fraction
of the total arts industry — generate
more than $36 billion of business within
their communities."
The study, Arts in the Local Econo-
my, demonstrated that spending by non-
profit arts organizations creates jobs and
generates income for individuals and
revenue for local, state, and federal gov-
ernments. "This report shows conclu-
sively that locally as well as nation-
ally, the arts mean business," Lynch
concludes.
That point was echoed in January by
President Bill Clinton in an appearance
at a NALAA-sponsored seminar in
Washington entitled, "Jobs, the Arts,
and the Economy": "In this time of
renewed growth in our country, 1 ain
pleased that the members of NALAA
are working to teach Americans about
the importance of art in our economy."
Actress Jane Alexander, whom Clinton
named to head the National Endowment
for the Arts, said the $36.8 billion spent
by the nation's nonprofit arts industry
"attracts and retains businesses" in com-
munities in addition to increasing tax
bases.
Communities that place an emphasis
on the arts benefit economically, cultur-
ally, socially, and educationally. As the
NALAA study shows, the financial
multiplier effect of participation in vari-
ous arts activities reaches into many
sectors of the economy. Beyond mere
economics though, participation in the
visual and performing arts contributes
to an understanding of the cultural foun-
dations of society. It brings people
together for theater performances and
art exhibits. And those people receive a
unique educational experience in seeing
Shakespeare performed live or in view-
ing a Renoir painting hanging before
their eyes.
One community that recognizes the
multifaceted value of the arts is Win-
ston-Salem, N.C. Its rich background in
arts and theater has been made possible
by the largesse of several corporate
giants and by the presence of the N.C.
School of the Arts, a unit of the 16 -cam-
pus University of North Carolina sys-
tem. Last year the school opened a new
School of Filmmaking and hired Holly-
wood producer Samuel Grogg as its first
dean. The Greater Winston-Salem
Chamber of Commerce -hired Christy L.
Johnson, former director of motion pic-
ture development for the state of
Arkansas when Clinton was governor,
as Winston-Salem's first-ever director
of film recruitment. It's Johnson's job to
convince filmmakers that Winston-
Salem offers not only reasonably priced
labor but also a film school from which
they can draw talent. States Fred Nor-
denholtz, president of the Winston-
Salem Chamber, "Having the school
here is, in itself, exciting, but the impli-
cations for economic development for
our community are astounding. There is
a very real opportunity to build a new
industry here."
STRUCTURE OF THE STUDY
The NALAA study was done by
focusing on 33 communities ranging in
population from 8,500 to 2.5 million.
Lynch explains that the study examined
data from 789 nonprofit arts organiza-
tions in order to compile a national
average. Like their communities, these
organizations varied widely, ranging
from grand opera companies, public
radio stations, and historical museums
to weaving societies, choral groups, and
arts service organizations.
One of the places included in the
study was Salt Lake City, where the arts
community contributed $36.8 million to
the local economy in 1992 and created
1,692 jobs. Duane Adamson, a
spokesman for the Utah Arts Council, a
part of the Utah Department of Commu-
nity and Economic Development, says
the arts have been crucial to economic
development in his state. Utah had the
nation's first state -supported arts coun-
cil, created in the late 1890s. Salt Lake
City is home to a major symphony
orchestra, ballet, and opera companies.
"The city knows how important it is to
have these things to offer when compa-
nies are looking to relocate," he says.
A PRI I 1994 59
ET CLOSE
TO WHAT COUNTS.
Cecil County offers the best business location on the East Coast.
Mid -way between Wall Street and the White House. Astride 1-95,
within overnight truck reach of one-third of the nation's buying
power. Rail service by CSX, Conrail and Amtrak. An hour or less
from the world ports of Baltimore,
Philadelphia and Wilmington, And
incentive programs that make sense.
And dollars. Let us show you how
Cecil County means business. Contact:
Cecil County
Office of Economic Development
129 E Main Street, Room 324
Elkton, Maryland 21921
1 -800 -CECIL- 9�5 or 1-800-232-4595
CECIL
COUNTY
We'd Love Your Company
Circle 265 on Executive Inquiry Card
TVIDA Means
r—"
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1
To a salmon, a quality lifestyle is swimming in
the salty sea.
In the great state of TVIDA, a quality lifestyle :• t -J,
begins with being able to move. 41
Our cities, highways, schools, malls - all less r
crowded. Our suburbs are spacious, and home
prices are a fraction of, say, California's or +j
Connecticut's.''
Other living costs - food, clothing, insurance - are less, leaving
you with more discretionary income. More to spend on recreational
activities among our friendly people. (According toAmerican Demographics'
study on friendliness, four of the top seven cities in the nation are in the great
state of TVIDA.)
In addition, there are many business reasons to locate your company here. To
learn about them free -of -charge, just call us. It's time you spawned your own quality lifestyle
Tupelo
e
em
'The State of TVIDA
MR 2A .
1101 Market Street
Chattanooga, TN 37402
Ph. (615) 751-7618
Fax (615) 751-6223
Tennessee Valley Industrial
Development Association
Circle 175 on Executive Inquiry Card
Of the 1.3 million jobs supported
annually by the nonprofit arts industry
in the United States, the NALAA's
Lynch says 908,800 are in the arts sec-
tor, a direct result of expenditures by
nonprofit arts organizations. "It is
important to note that this study spot-
lighted the economic impact of local
spending by nonprofit groups only,"
Lynch adds. "It did not include the relat-
ed spending by individual artists; the
expenditures by arts audiences on
restaurants, hotels, and tourism -related
activities; or the income generated by
the for-profit arts sector."
Besides the jobs and expenditures
credited to the nonprofit arts industry,
the recently issued report revealed the
following about the annual economic
impact of the nonprofit arts industry:
• $790 million from the industry goes
into local government coffers.
$1.2 billion is directed to state govern-
ments.
• $3.4 billion is paid to the federal gov-
ernment.
908,800 jobs are supported within the
arts industry.
391,200 other jobs can be credited to
the industry.
The U.S. Department of Labor says
that 0.94 percent of the U.S. work force
is somehow involved in the nonprofit
arts arena. That compares to 0.98 per-
cent in the building -construction indus-
try and 0.84 percent in legal services.
The estimated expenditures by nonprof-
it arts organizations in each of the 33
communities participating in the
NALAA study averaged $75.3 million
during the three years studied, 1990-
'92. Of this amount, $63.5 million was
spent locally and $11.8 million was
spent outside the community.
MULTIPLIER EFFECT
These direct economic impacts cre-
ate an additional indirect economic
impact on the local community. Lynch
offers this example of the arts' multipli-
er effect: A theater company purchases
a gallon of paint from a local hardware
store for $10, creating a direct economic
impact. The hardware store then uses a
portion of the $10 to pay the sales
clerk's salary, starting a chain of indirect
impacts that continue when the sales
clerk spends some of that money for
groceries. The grocery store in turn uses
some of the money to pay its cashier,
the cashier spends some for the utility
bill, and so on.
Econometricians contend that this
AREA DEVELOPMENT
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To find out more, call Joe Gib --,n at (606) 255-2100, and ask
about Kentucky's jobs development incentives. Or, write Joe at
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F
TUCKY
GRIOVD 5
COMPANY
Circle 135 on Executive Inquiry Card
If we can help
e suspect you
rarely think of
Midland, Michigan,
as being on the
frontier of technology.
NASA does.
Their Mars mission will
use our composite materials
technology in their cargo
vehicles. It is technology
driven by Midland's diverse
research community of 3,800
scientists. Research and
testing facilities. Technology
get NASA to Mars, parks. Educational
institutions.
we can help get Our research base
rnn h,- n firm fminrtntinn
your venture off for your technology -
needs. If you aren't
the ground. thinking technology when you
think of Midland, think again.
Midland, Michigan
Where research and technology take wing.
Tell me more.
Name:
Company: Phone: ( )
Address: ZIP
Mail to: Midland County Economic Gromh and Developnivnt Cormoration,
301) Redd St.. Midland. R11 -181 10; nr call (517) 839-03,10.
kind of input/output analysis provides
an ideal method for studying economic
impact on an individual community.
The mathematical model traces how
many times a dollar is respent within a
corlrnlunity. as well as the economic
impact of each round of spending. Each
community's model was customiicd
during the NALAA study based on the
local dollar flow arnong 533 industries
within that community. Additional
wage, labor, and commerce data were
collected from each community's local
and state government and from the fed-
eral government to complete the
input/output model.
The arts do have a positive impact
not only on a community's quality of
life, but also on the entire social and
business fabric. Arts districts attract
business investment, reverse urban
Arts districts attract
business investment,
reverse urban
decay, and draw
tourists.
decay, revitalize struggling neighbor-
hoods, and draw tourists. Attendance at
arts events generates related commerce
for hotels, restaurants, parking garages,
and galleries. And the arts organizations
themselves are both employers and con-
surners within their communities.
Yet organizations like NALAA find
that they must continually press the case
to define the arts as an integral part of
economic development. "Despite their
place in the local economy," Lynch
wrote in an introduction accompanying
the release of the NALAA study, "the
arts are repeatedly overlooked as a legit-
itnate tool for economic and social
improvement. This omission occurs in
both public and private settings — espe-
cially when new leaders arrive who are
unschooled in the real economic bene-
fits of the arts."
Some public officials do seem to
understand even though they are often
squeezed to provide tax dollars to sup-
port the arts in their communities.
Mayor Sharpe James of Newark, N.J.,
was quoted in the study as saying:
"Increasingly, cities around the world
have come to understand the pivotal
importance of the arts to their economic
future." ❑
Circle 335 on Executive Inquiry Card
62 AREA DEVELOPMENT