CP 2019-10-22City Council
City of Coppell, Texas
Meeting Agenda
255 E. Parkway Boulevard
Coppell, Texas
75019-9478
Council Chambers5:30 PMTuesday, October 22, 2019
KAREN HUNT MARK HILL
Mayor Mayor Pro Tem
CLIFF LONG GARY RODEN
Place 1 Place 4
BRIANNA HINOJOSA-SMITH NANCY YINGLING
Place 2 Place 5
WES MAYS BIJU MATHEW
Place 3 Place 6
MIKE LAND
City Manager
Also present were Deputy City Manager Traci Leach, City Secretary Christel Pettinos, and City
Attorney Robert Hager.
The City Council of the City of Coppell met in Regular Session on Tuesday, October 22, 2019
at 5:30 p.m. in the City Council Chambers of Town Center, 255 Parkway Boulevard, Coppell,
Texas.
1.Call to Order
2.Executive Session (Closed to the Public) 1st Floor Conference Room
Section 551.071, Texas Government Code - Consultation with City Attorney.
A.Consultation with City Attorney to seek legal advice regarding National
Prescription Opiate Litigation MDL No. 2804 (ND Ohio) Class Action.
B.Consultation with City Attorney to seek legal advice regarding the
Short-Term Rental Ordinance and regulations.
Section 551.087, Texas Government Code - Economic Development Negotiations.
C.Discussion regarding economic development prospects north of Interstate
635 and west of Belt Line Road.
D.Discussion regarding economic development prospects south of Bethel
Page 1 City of Coppell, Texas Printed on 10/30/2020
October 22, 2019City Council Meeting Agenda
Road and west of Denton Tap Road.
3.Work Session (Open to the Public) 1st Floor Conference Room
A.Discussion regarding agenda items.
B.Discussion regarding renovations at Lesley Field.
C.Continued discussion of Vision 2040 objectives.
Lesley Field 2019.pdf
10-22-19 Lesley Field.pptx
Vision 2040 memo.pdf
Attachments:
Regular Session
4.Invocation 7:30 p.m.
5.Pledge of Allegiance
Proclamations
6.Consider approval of a Proclamation naming the week of November 4-8,
2019, as “Municipal Court Week,” and authorizing the Mayor to sign.
MCW Proclamation 2019.pdfAttachments:
7.Citizens’ Appearance
8.Consent Agenda
A.Consider approval of the minutes: October 8, 2019.
CM 2019-10-08.pdfAttachments:
B.Consider approval of DIR Quote #036423 with Whitlock, in the amount of
$92,775.08 as budgeted, for audio and visual renovations to the Police
Department Training Room; and authorizing the City Manager to sign any
necessary documents.
Training Room Refresh Memo.pdf
Whitlock-Training Rm & Cameras.pdf
Attachments:
End of Consent Agenda
9.Presentation of citizens’ satisfaction survey results by Issues and Answers.
Citizen Satisfaction Survey Memo.pdf
Executive Summary.pdf
2019 Citizen Satisfaction Survey Final Report.pdf
Attachments:
Page 2 City of Coppell, Texas Printed on 10/30/2020
October 22, 2019City Council Meeting Agenda
10.City Manager Reports - Project Updates and Future Agendas
11.Mayor and Council Reports
Report by the City Council on recent and upcoming events.
12.Council Committee Reports concerning items of community involvement with no
Council action or deliberation permitted.
A.Report on C/FBISD/LISD - Mayor Pro Tem Mark Hill and
Councilmember Brianna Hinojosa-Smith
B.Report on CISD - Councilmembers Brianna Hinojosa-Smith and Biju
Mathew
C.Report on Coppell Seniors - Councilmember Gary Roden
13.Public Service Announcements concerning items of community interest with no
Council action or deliberation permitted.
14.Necessary Action from Executive Session
15.Adjournment
________________________
Karen Selbo Hunt, Mayor
ATTEST:
______________________________
Christel Petinos, City Secretary
PUBLIC NOTICE - STATEMENT FOR ADA COMPLIANCE AND OPEN CARRY LEGISLATION
The City of Coppell acknowledges its responsibility to comply with the Americans With
Disabilities Act of 1990. Thus, in order to assist individuals with disabilities who require
special services (i.e. sign interpretative services, alternative audio/visual devices, and
amanuenses) for participation in or access to the City of Coppell sponsored public programs,
services and/or meetings, the City requests that individuals makes requests for these
services forty-eight (48) hours ahead of the scheduled program, service, and/or meeting. To
make arrangements, contact Kori Allen, ADA Coordinator or other designated official at (972)
304-5148, or (TDD 1-800-RELAY, TX 1-800-735-2989).
Pursuant to Section 30.06, Penal Code (trespass by license holder with a concealed handgun),
a person licensed under Subchapter H, Chapter 411, Government Code (handgun licensing
law), may not enter this property with a concealed handgun.
Pursuant to Section 30.07, Penal Code (trespass by license holder with an openly carried
handgun), a person licensed under Subchapter H, Chapter 411, Government Code (handgun
licensing law), may not enter this property with a handgun that is carried openly.
Page 3 City of Coppell, Texas Printed on 10/30/2020
October 22, 2019City Council Meeting Agenda
Page 4 City of Coppell, Texas Printed on 10/30/2020
Master
City of Coppell, Texas 255 E. Parkway Boulevard
Coppell, Texas
75019-9478
File Number: 2019-4799
File ID: Type: Status: 2019-4799 Agenda Item Executive Session
1Version: Reference: In Control: City Council
10/16/2019File Created:
10/22/2019Final Action: EX SessionFile Name:
Title: Consultation with City Attorney to seek legal advice regarding National
Prescription Opiate Litigation MDL No. 2804 (ND Ohio) Class Action.
Notes:
Agenda Date: 10/22/2019
Agenda Number: A.
Sponsors: Enactment Date:
Attachments: Enactment Number:
Hearing Date: Contact:
Effective Date: Drafter:
Related Files:
History of Legislative File
Action: Result: Return
Date:
Due Date: Sent To: Date: Acting Body: Ver-
sion:
1 Discussed under
Executive Session
10/22/2019City Council
Discussed under Executive Session Action Text:
Text of Legislative File 2019-4799
Title
Consultation with City Attorney to seek legal advice regarding National Prescription Opiate
Litigation MDL No. 2804 (ND Ohio) Class Action.
Summary
Page 1City of Coppell, Texas Printed on 10/30/2020
Master
City of Coppell, Texas 255 E. Parkway Boulevard
Coppell, Texas
75019-9478
File Number: 2019-4801
File ID: Type: Status: 2019-4801 Agenda Item Executive Session
1Version: Reference: In Control: City Council
10/17/2019File Created:
10/22/2019Final Action: EX STRsFile Name:
Title: Consultation with City Attorney to seek legal advice regarding the Short-Term
Rental Ordinance and regulations.
Notes:
Agenda Date: 10/22/2019
Agenda Number: B.
Sponsors: Enactment Date:
Attachments: Enactment Number:
Hearing Date: Contact:
Effective Date: Drafter:
Related Files:
History of Legislative File
Action: Result: Return
Date:
Due Date: Sent To: Date: Acting Body: Ver-
sion:
1 Discussed under
Executive Session
10/22/2019City Council
Discussed under Executive Session Action Text:
Text of Legislative File 2019-4801
Title
Consultation with City Attorney to seek legal advice regarding the Short-Term Rental Ordinance
and regulations.
Summary
Page 1City of Coppell, Texas Printed on 10/30/2020
Master
City of Coppell, Texas 255 E. Parkway Boulevard
Coppell, Texas
75019-9478
File Number: 2019-4797
File ID: Type: Status: 2019-4797 Agenda Item Executive Session
1Version: Reference: In Control: City Council
10/15/2019File Created:
10/22/2019Final Action: exec session - eco dev n of 635, w of belt lineFile Name:
Title: Discussion regarding economic development prospects north of Interstate
635 and west of Belt Line Road.
Notes:
Agenda Date: 10/22/2019
Agenda Number: C.
Sponsors: Enactment Date:
Attachments: Enactment Number:
Hearing Date: Contact:
Effective Date: Drafter:
Related Files:
History of Legislative File
Action: Result: Return
Date:
Due Date: Sent To: Date: Acting Body: Ver-
sion:
1 Discussed under
Executive Session
10/22/2019City Council
Discussed under Executive Session Action Text:
Text of Legislative File 2019-4797
Title
Discussion regarding economic development prospects north of Interstate 635 and west of Belt
Line Road.
Summary
Goal Icon:
Business Prosperity
Page 1City of Coppell, Texas Printed on 10/30/2020
Master Continued (2019-4797)
Page 2City of Coppell, Texas Printed on 10/30/2020
Master
City of Coppell, Texas 255 E. Parkway Boulevard
Coppell, Texas
75019-9478
File Number: 2019-4796
File ID: Type: Status: 2019-4796 Agenda Item Executive Session
1Version: Reference: In Control: City Council
10/15/2019File Created:
10/22/2019Final Action: exec session - eco dev - s. of bethel, w of denton tapFile Name:
Title: Discussion regarding economic development prospects south of Bethel Road
and west of Denton Tap Road.
Notes:
Agenda Date: 10/22/2019
Agenda Number: D.
Sponsors: Enactment Date:
Attachments: Enactment Number:
Hearing Date: Contact:
Effective Date: Drafter:
Related Files:
History of Legislative File
Action: Result: Return
Date:
Due Date: Sent To: Date: Acting Body: Ver-
sion:
1 Discussed under
Executive Session
10/22/2019City Council
Discussed under Executive Session Action Text:
Text of Legislative File 2019-4796
Title
Discussion regarding economic development prospects south of Bethel Road and west of
Denton Tap Road.
Summary
Goal Icon:
Business Prosperity
Page 1City of Coppell, Texas Printed on 10/30/2020
Master Continued (2019-4796)
Page 2City of Coppell, Texas Printed on 10/30/2020
Master
City of Coppell, Texas 255 E. Parkway Boulevard
Coppell, Texas
75019-9478
File Number: 2019-4792
File ID: Type: Status: 2019-4792 Agenda Item Work Session
1Version: Reference: In Control: City Council
10/15/2019File Created:
10/22/2019Final Action: WKS 10/22File Name:
Title: A.Discussion regarding agenda items.
B.Discussion regarding renovations at Lesley Field.
C.Continued discussion of Vision 2040 objectives.
Notes:
Agenda Date: 10/22/2019
Agenda Number:
Sponsors: Enactment Date:
Lesley Field 2019.pdf, 10-22-19 Lesley Field.pptx,
Vision 2040 memo.pdf
Attachments: Enactment Number:
Hearing Date: Contact:
Effective Date: Drafter:
Related Files:
History of Legislative File
Action: Result: Return
Date:
Due Date: Sent To: Date: Acting Body: Ver-
sion:
Text of Legislative File 2019-4792
Title
A.Discussion regarding agenda items.
B.Discussion regarding renovations at Lesley Field.
C.Continued discussion of Vision 2040 objectives.
Summary
Page 1City of Coppell, Texas Printed on 10/30/2020
1
MEMORANDUM
To: Mayor and City Council
From: Guy McLain, Assistant Director of Operations
Via: Brad Reid, Director of Parks and Recreation
Date: October 22, 2019
Reference: Discussion related to the renovation of the synthetic turf field, restroom/concession building,
grandstand and wrought iron fencing at Lesley Field, Coppell High School Ninth Grade
Campus.
2030: Sense of Community Strategy: Effective Community Partnerships
Community Wellness and Enrichment Strategy: Recreation Programs and Services for
all Generations.
General Information:
The City of Coppell entered into an agreement with the Coppell Independent School District (CISD)
for the construction and use of a synthetic turf field at Lesley Field at the former Middle School West
in March of 2011. The CISD has requested the City’s participation and partial funding of the
renovation of the Lesley field turf, restroom/concession building, grandstand and fencing in order to
continue the partnership and benefit the community.
Introduction:
A memorandum dated February 3, 2011 from Clay Phillips, City Manager, to the Mayor and Council
expounded the advantages of a partnership with the CISD for the benefit of the city youth sports
participants especially those actively playing football and lacrosse. The advantages of entering into
an agreement with the CISD were outlined in the memorandum and included:
- Moving youth football and lacrosse to the all-weather surface moves the two associations that
do the most damage to the grass fields.
- An all-weather surface could be used for both games and practices reducing damage to grass
fields.
- Rainouts would be virtually eliminated with the exception of rainouts due to lightning or other
hazardous conditions.
2
- Costs associated with the project are less than what would be anticipated if the City needed to
purchase additional land and construct fields with the necessary amenities for youth football
and lacrosse.
- If successful, the project could be duplicated at CMS North in the future to take further
advantage of the positive outcomes.
The Council approved the proposed Interlocal Agreement for Lesley Field and entered into a similar
agreement in July of 2014 for the installation of a synthetic turf field, restroom/concession building
and spectator seating at Middle School North. Both agreements are for a minimum of ten (10) years,
the estimated life expectancy of the average synthetic turf field. The original infrastructure at Lesley
field was constructed around 1968 and is well overdue for replacement. The three associations that
play on these fields, football, lacrosse and soccer, have expressed concerns over the years with the
condition of all of the proposed facilities up for renovation.
Analysis:
The Coppell Youth Football Association and the Coppell Lacrosse Association access both MSN and
Lesley fields for practices and games working around CISD scheduled events. The breakdown of
estimated costs for the renovation of Lesley Field are as follows:
- Synthetic Turf install cost, $417,052 (completed)
- New Restroom/Concession Building, $700,000 to $900,000
- New Grandstands, $250,000 (600 – 800 bleacher seating, press box, speaker system)
- New Wrought Iron Fencing, $150,000
The above costs, other than the turf, are estimates. The project will be bid out this fall, 2019. The
CISD has estimated the City’s ½ cost of the project to be approximately $808,526 (using $800,000
for the restroom/concession building) excluding the Asphalt Track ($140,774) which is not utilized
by the City sponsored youth sports teams. This project was identified in the department’s 5-year plan
and is currently on the CRDC list of projects for 2019-2020.
Legal Review:
Agenda item does not require legal review at this time.
Fiscal Impact:
The exact fiscal impact of participation in this project is not known at this time.
Recommendation:
The Parks and Recreation Department recommends proceeding with negotiating an agreement with
the CISD to partner in this project.
Lesley Field and
Amenities
Renovations
October 22, 2019
•Original Infrastructure was
constructed around 1968
•March of 2011, City and
CISD entered into an
Interlocal Agreement to
construct synthetic turf
field at Lesley Field
•July of 2014, City and
CISD entered into
an Interlocal Agreement at
CMS North to construct
synthetic turf field and
amenities
Lesley Field and Amenities Renovations
Lesley Field History
•Synthetic Turf install cost,
$417,052 (completed)
•New Restroom/Concession
Building, $700,000 to $900,000
•New Grandstands, $250,000
(600-800 bleacher seating,
press box, speaker system)
•New Wrought Iron Fence,
$150,000
•Budgeted for in CRDC and on
current projects list 2019-2020
Lesley Field and Amenities Renovations
Cost Analysis and Budget
Lesley Field and Amenities Renovations
Lesley Field Usage
•Lacrosse –Averages 36
games per season and 170
practices
•Fall Football –Averages 48
games per season and 160
practices
•Soccer –Averages 3 games
per season and 4 practices
and 1 tournament
•Coppell Middle School
North
•Restroom/Concession
Building
•Grandstands with Press
Box
Lesley Field and Amenities Renovations
Recommendation
•The Parks and Recreation
Department recommends
proceeding with negotiating
an agreement with CISD to
partner in this project.
•Estimated total of City’s
partial funding $808,526
Lesley Field and Amenities Renovations
QUESTIONS
1
MEMORANDUM
To: Mayor and City Council
Through: Mike Land, City Manager
From: Traci E. Leach, Deputy City Manager
Date: October 22, 2019
Reference: Discussion regarding Vision 2040 Strategic Plan Objectives
Introduction:
The purpose of this work session item is to continue the discussion that began during the August 9
and 10, 2019 Retreat. At that time, the Council began discussing the objectives, as outlined in the
Vision 2040 Plan, in greater detail. The Executive Committee was intentional about not dictating
how each of those goals should be addressed. Rather, the goals spoke to expressed needs of the
community, with the expectation that there would be additional planning and discussions to determine
strategies and objectives that would achieve those goals. The retreat was the first step in that
conversation. However, the Council did not have enough time to discuss all objectives. This agenda
item will remain on future work sessions until all objectives have been discussed.
Background: The Vision 2040 Strategic Plan includes seven pillars around which high-level goals
were identified to support each pillar. The plan was created by a robust community engagement
process that spanned approximately nine months and culminated in the acceptance of the plan and
approval of the pillars and goals on April 23, 2019.
Analysis: None.
Legal: N/A.
Fiscal Impact: None.
Recommendation: None.
Master
City of Coppell, Texas 255 E. Parkway Boulevard
Coppell, Texas
75019-9478
File Number: 2019-4800
File ID: Type: Status: 2019-4800 Agenda Item Passed
1Version: Reference: In Control: City Council
10/16/2019File Created:
10/22/2019Final Action: MCW WeekFile Name:
Title: Consider approval of a Proclamation naming the week of November 4-8, 2019, as
“Municipal Court Week,” and authorizing the Mayor to sign.
Notes:
Agenda Date: 10/22/2019
Agenda Number: 6.
Sponsors: Enactment Date:
MCW Proclamation 2019.pdfAttachments: Enactment Number:
Hearing Date: Contact:
Effective Date: Drafter:
Related Files:
History of Legislative File
Action: Result: Return
Date:
Due Date: Sent To: Date: Acting Body: Ver-
sion:
1 PassApproved10/22/2019City Council
Mayor Hunt read the proclamation into the record and presented the same to Presiding Judge
Kristine Primrose, Alternate Judge Candace Carlsen and the Municipal Court staff. A motion was
made by Councilmember Wes Mays, seconded by Councilmember Biju Mathew, that this Agenda
Item be approved. The motion passed by an unanimous vote.
Action Text:
Councilmember Cliff Long, Councilmember Wes Mays,
Councilmember Gary Roden, Councilmember Biju Mathew, and Mayor
Pro Tem Mark Hill
5Aye:
Text of Legislative File 2019-4800
Title
Consider approval of a Proclamation naming the week of November 4-8, 2019, as “Municipal Court
Week,” and authorizing the Mayor to sign.
Summary
Page 1City of Coppell, Texas Printed on 10/30/2020
PROCLAMATION
WHEREAS, municipal courts play a significant role in preserving public safety and promoting
quality of life in Texas;
WHEREAS, state law authorizes a municipality to either appoint or elect a municipal judge
for a term of office, the Coppell Municipal Court No. 1 is a state court and its judges are members
of the state judiciary;
WHEREAS, the procedures for the Coppell Municipal Court No. 1 operations are set forth in
the Texas Code of Criminal Procedure and other laws of the State of Texas;
WHEREAS, the City of Coppell is committed to the notion that our legal system is based on
the principle that an independent, fair, and competent judiciary will interpret and apply the laws
that govern us, and that judges and court personnel should comply with the law and act in a manner
that promotes public confidence in the integrity and impartiality of the judiciary;
WHEREAS, Coppell Municipal Judges are not policy makers for the City of Coppell, but are
bound by the law and the Canons of Judicial Conduct and are required to make decisions
independent of the governing body of the City Council, city officials, and employees;
WHEREAS, the City Council recognizes that the Constitution and laws of the State of Texas
contain procedural safeguards in criminal cases for all defendants, including indigent defendants,
and supports the Coppell Municipal Court No. 1 in complying with such legal requirements.
NOW, THEREFORE, I Karen Selbo Hunt, Mayor of the City of Coppell, do hereby proclaim
the week of November 4-8, 2019, as
“MUNICIPAL COURT WEEK”
in recognition of the fair and impartial justice offered to our citizens by the Municipal Court of
Coppell.
IN WITNESS THEREOF, I have set my hand and caused the seal of the City of Coppell
to be affixed this 22nd day of October 2019.
ATTEST:
Christel Pettinos, City Secretary
Karen Selbo Hunt, Mayor
Master
City of Coppell, Texas 255 E. Parkway Boulevard
Coppell, Texas
75019-9478
File Number: 2019-4793
File ID: Type: Status: 2019-4793 Agenda Item Passed
1Version: Reference: In Control: City Council
10/15/2019File Created:
10/22/2019Final Action: Minutes 10/8File Name:
Title: Consider approval of the minutes: October 8, 2019.
Notes:
Agenda Date: 10/22/2019
Agenda Number: A.
Sponsors: Enactment Date:
CM 2019-10-08.pdfAttachments: Enactment Number:
Hearing Date: Contact:
Effective Date: Drafter:
Related Files:
History of Legislative File
Action: Result: Return
Date:
Due Date: Sent To: Date: Acting Body: Ver-
sion:
1 PassApproved on the
Consent Agenda
10/22/2019City Council
A motion was made by Councilmember Wes Mays, seconded by Mayor Pro Tem Mark Hill, that
Consent Agenda Items A and B be approved. The motion passed by an unanimous vote.
Action Text:
Text of Legislative File 2019-4793
Title
Consider approval of the minutes: October 8, 2019.
Summary
Page 1City of Coppell, Texas Printed on 10/30/2020
255 E. Parkway Boulevard
Coppell, Texas
75019-9478
City of Coppell, Texas
Minutes
City Council
5:30 PM Council ChambersTuesday, October 8, 2019
KAREN HUNT MARK HILL
Mayor Mayor Pro Tem
CLIFF LONG GARY RODEN
Place 1 Place 4
BRIANNA HINOJOSA-SMITH NANCY YINGLING
Place 2 Place 5
WES MAYS BIJU MATHEW
Place 3 Place 6
MIKE LAND
City Manager
Cliff Long;Brianna Hinojosa-Smith;Wes Mays;Gary Roden;Nancy
Yingling;Biju Mathew and Mark Hill
Present 7 -
Karen HuntAbsent1 -
Also present were City Manager Mike Land, Deputy City Manager Traci Leach, Deputy
City Secretary Ashley Owens, and City Attorney Robert Hager.
The City Council of the City of Coppell met in Regular Session on Tuesday, October 8,
2019 at 5:30 p.m. in the City Council Chambers of Town Center, 255 Parkway
Boulevard, Coppell, Texas.
Call to Order1.
Mayor Pro Tem Hill called the meeting to order, determined that a quorum was
present and convened into the Executive Session at 5:39 p.m.
Executive Session (Closed to the Public) 1st Floor Conference Room2.
Section 551.071, Texas Government Code - Consultation with City Attorney.
Consultation with the City Attorney with regards to Cause Number
DC-19-10620, styled Ansary v. Board of Adjustment of the City of
Coppell, Texas.
Page 1City of Coppell, Texas
October 8, 2019City Council Minutes
Discussed under Executive Session
Work Session (Open to the Public) 1st Floor Conference Room
Mayor Pro Tem Hill adjourned the Executive Session at 5:53 p.m. and
convened into the Work Session.
Councilmember Roden arrived late to the meeting during Work Session at 7:00
p.m.
3.A.Discussion regarding agenda items.
B.Discussion regarding the Drainage Utility District and Drainage
Improvements.
C.Discussion regarding Access Management and Traffic Operations.
D.Update on Boards & Commissions process.
E.Continued discussion on Vision 2040 objectives.
Presented in Work Session
Regular Session
Mayor Pro Tem Hill adjourned the Work Session at 7:29 p.m. and reconvened
into the Regular Session at 7:34 p.m.
Invocation 7:30 p.m.4.
Chaplain Steve Gibson, Coppell Police Department, gave the Invocation.
Pledge of Allegiance5.
Mayor Pro Tem Hill and the City Council led those present in the Pledge of
Allegiance.
Proclamations
6.Consider approval of a Proclamation naming the week of October 6-12,
2019 as “Fire Prevention Week”; and authorizing the Mayor to sign.
Mayor Pro Tem Hill read the Proclamation into the record and presented the
same to Deputy Chief Tim Oates, Coppell Fire Department. A motion was made
by Councilmember Wes Mays, seconded by Councilmember Nancy Yingling,
that this Agenda Item be approved. The motion passed by an unanimous vote.
7.Consider approval of a Proclamation naming the month of October,
“National Breast Cancer Awareness Month”; and authorizing the Mayor to
sign.
Mayor Pro Tem Hill read the Proclamation into the record and presented the
same to members of Pink Soles in Motion. A motion was made by
Councilmember Brianna Hinojosa-Smith, seconded by Councilmember Biju
Mathew, that this Agenda Item be approved. The motion passed by an
unanimous vote.
Page 2City of Coppell, Texas
October 8, 2019City Council Minutes
Citizens’ Appearance8.
Mayor Pro Tem Hill asked for those who signed up to speak:
1) Samit Patel, 358 Ashley Drive, spoke in regards to Breast Cancer Awareness
month and Real Men Wear Pink.
2) Frank Bordonaro, 726 E. Bethel School Road, spoke in regards to the DART
stop on Beltline Road.
Consent Agenda9.
A.Consider approval of the minutes: September 24, 2019.
A motion was made by Councilmember Wes Mays, seconded by
Councilmember Cliff Long, that Consent Agenda Items A-C be approved. The
motion passed by an unanimous vote.
B.Consider approval of a renewal contract for professional facilitation
services with Diversity Wealth in the amount of $92,000.00, as budgeted
in the FY 19-20 General Fund; and authorizing the City Manager to sign
any necessary documents.
A motion was made by Councilmember Wes Mays, seconded by
Councilmember Cliff Long, that Consent Agenda Items A-C be approved. The
motion passed by an unanimous vote.
C.Consider approval of a Resolution authorizing a $5,000.00 expenditure
to be finalized as an interlocal agreement with Dallas County upon
selection of a consultant to perform census participation and strategy of
census, analysis, mapping, report messaging and marketing and
community engagement in support of the 2020 Census; and authorizing
the Mayor to sign.
A motion was made by Councilmember Wes Mays, seconded by
Councilmember Cliff Long, that Consent Agenda Items A-C be approved. The
motion passed by an unanimous vote.
Enactment No: RE 2019-1008.1
End of Consent Agenda
10.Consider approval of awarding RFP #170 for Risk Assessment to
McHard Accounting Consulting LLC in an amount not to exceed
$160,000.00; as provided by the General Fund Undesignated Fund
Balance; and authorizing the City Manager to sign any necessary
documents.
Presentation: Kim Tiehen, Assistant Director of Finance, made a presentation
to the City Council.
A motion was made by Councilmember Wes Mays, seconded by
Page 3City of Coppell, Texas
October 8, 2019City Council Minutes
Councilmember Brianna Hinojosa-Smith, that this Agenda Item be approved.
The motion passed by an unanimous vote.
City Manager Reports - Project Updates and Future Agendas11.
City Manager Mike Land reminded the audience that Scare on the Square will
be held on October 26th from 10 AM to 12:30 PM, in Old Town Coppell.
The Biodiversity Education Center held a ribbon-cutting event for their new
Explore Playground prior to the Fall Frolic.
Food Truck Frenzy was another successful event!
Mayor and Council Reports12.
Report by the City Council on recent and upcoming events.
A. It’s a festival of lights, sound and color! Kaleidoscope is Saturday, October
19th from 5-9pm at Andy Brown Park East. The event will include a variety of
foods, cultural performances, children’s activities and much more! Bring a
lawn chair or blanket and enjoy a grand finale to wrap up an evening
celebrating the people that make Coppell a remarkable and unique
community.
B. The City of Coppell will conduct a Special Election on November 5, 2019
regarding the Sales Tax Proposal - The re-adoption and continuation of the
current one-quarter cent sales tax for street and sidewalk maintenance and
repair. Please visit coppelltx.gov/specialelection for information related to the
current utilization of the Sales Tax Fund.
Public Service Announcements concerning items of community interest with no
Council action or deliberation permitted.
13.
Councilmember Long informed Mayor and Council of the Historical Society’s
upcoming Pioneer Day. The event will take place on October 12 from 9 am -
noon. Activities will include a petting farm, vintage crafts, demonstrations of
early pioneer activities, vendors’ booths, and tours of the historic old buildings
in Heritage Park.
Necessary Action from Executive Session14.
Nothing to report.
Adjournment15.
There being no further business before the City Council, the meeting was
adjourned at 8:05 p.m.
Page 4City of Coppell, Texas
October 8, 2019City Council Minutes
________________________
Karen Selbo Hunt, Mayor
ATTEST:
______________________________
Ashley Owens, Deputy City Secretary
Page 5City of Coppell, Texas
Master
City of Coppell, Texas 255 E. Parkway Boulevard
Coppell, Texas
75019-9478
File Number: 2019-4791
File ID: Type: Status: 2019-4791 Agenda Item Passed
2Version: Reference: In Control: Police
10/11/2019File Created:
10/22/2019Final Action: Police Department Training Room RefreshFile Name:
Title: Consider approval of DIR Quote #036423 with Whitlock, in the amount of
$92,775.08 as budgeted, for audio and visual renovations to the Police
Department Training Room; and authorizing the City Manager to sign any
necessary documents.
Notes:
Agenda Date: 10/22/2019
Agenda Number: B.
Sponsors: Enactment Date:
Training Room Refresh Memo.pdf, Whitlock-Training
Rm & Cameras.pdf
Attachments: Enactment Number:
Hearing Date: Contact:
Effective Date: Drafter:
Related Files:
History of Legislative File
Action: Result: Return
Date:
Due Date: Sent To: Date: Acting Body: Ver-
sion:
2 PassApproved on the
Consent Agenda
10/22/2019City Council
A motion was made by Councilmember Wes Mays, seconded by Mayor Pro Tem Mark Hill, that
Consent Agenda Items A and B be approved. The motion passed by an unanimous vote.
Action Text:
Text of Legislative File 2019-4791
Title
Consider approval of DIR Quote #036423 with Whitlock, in the amount of $92,775.08 as
budgeted, for audio and visual renovations to the Police Department Training Room; and
authorizing the City Manager to sign any necessary documents.
Summary
See attachment
Page 1City of Coppell, Texas Printed on 10/30/2020
Master Continued (2019-4791)
Fiscal Impact:
Total cost of this project is $92,775.08 and this amount has been budgeted in the Crime
Control Fund.
Staff Recommendation:
Staff Recommends Approval
Goal Icon:
Sustainable City Government
Page 2City of Coppell, Texas Printed on 10/30/2020
1
MEMORANDUM
To: Mayor and City Council
From: Danny Barton, Chief of Police
Date: 10/09/2019
Reference: Consider approval of DIR Quote #036423 with Whitlock, in the amount of
$92,775.08, as approved in budget for audio and visual renovations to the Police
Department Training Room; and authorizing the City Manager to sign any
necessary documents.
General Information:
• Current Training room technology equipment has reached the end of its service life.
• Funds used to purchase and install new technology equipment will come from FY 19/20
• Contract pricing obtained through an agreement with Whitlock.
• Purchased under DIR Contract Number DIR-TSO-3875
Introduction:
The current media equipment technology was installed in 2006 with the expansion of the police
department. No equipment has been upgraded (except to projector) since 2006. We currently have
on-going issues with the equipment, sound, the celestron and cable making it difficult to hold
training in the room with such unreliable equipment. The Coppell Police Department Training room
is used for many different purposes including the training of new and current police department
staff, SEED, Women’s Self Defense, Police Explorers and HOA meetings with residents. During
its useful life, each piece of technology has been utilized by various instructors and invited guests.
The current media equipment technology has become obsolete and the ability to perform the
required tasks has diminished. With improvements in technology, the need for new and updated
equipment to keep up with changing demands is imperative. The current technology has logged
many hours of use and with continued failure of these systems, it is cost prohibitive to repair it. We
believe that replacement at this time would be prudent.
Analysis:
To reduce downtime, maximize efficiency, productivity and provide a solid platform from which to
operate, the new technology has been carefully selected with the Police Department and the ES
2
Department working closely together. Consequences of not funding these purchases included
decreased availability, increased operating costs with repair and reduced service levels to our
community.
Legal Review:
Agenda item does not require legal review.
Fiscal Impact:
Total cost of this project is $92,775.08 and this amount has been budgeted for out of Crime
Prevention.
Recommendation:
The Police Department has found this action to be supportive of the Coppell 2030 Master Plan in
Sustainable City Government Strategy. As such, staff recommends City Council’s approval for
Coppell to enter into an agreement to have Whitlock install new technology in the Coppell Police
Department Training room, at a cost not to exceed $93,000.00.
CONFIDENTIAL PROPOSAL
1201 Lakeside Parkway, Su ite 160 Flower Mound, TX 75028 -Phone 972-465-8888 -Fax 972-360-7398 -www .whltlock.com
Name Caleb Spaw Date 5/7/2019
Company City of Coppell Valid Period Ninety (90) days
Address 1 255 E. Parkway Bou levard Freight Terms FOB Destination , Frei ght
Payment Terms -Net 30 days w ith approved
Address 2 Pricing is based on payment via check, ACH or w ire transfer credit
City, Stat e, Zip Coppell TX 75019 Quote ID 130712 v.2
Phone 469-576 -6146 A ccount Executive Cra ig Orris Taylor
Fax Account Executive Cell Phone 214-505-4136
Cell Account Executive E-Mail taytorc@whitlock.com
E-Ma i l c s paw@coppelltx.gov System Designer Matt Ho rnbuckle
Whitlock is current holder of State of Texas DIR Contract Number DIR-TS0-3875.
DIR Quote for Coppell PO Tra i ning Center v.2
Item Qty Manufacturer Part Number Description Price Total
Display Systems
1 3 NEC V652 65" LCD monitors with integrated speakers (1,920 x 1,080 native resolution} 2.474.10 7.422.30
2 3 Chief Manufacturing LTM1 U FUSION micro-adjustable tilting monitor wall mounts 240.69 722 .07
3 2 NEC V554 52 " LCD monitors with integrated speakers (1 ,920 x 1,080 native resolu tion } 1,682.10 3 ,364.20
4 2 Chief Manufacturing TS325TU Thin profile medium swing arm monitor mounts (black} 350.74 701.48
--
5 1 NEC NP -P525UL Laser Projector with sea le d optical LCD Engine. no lamps, no filters. 5200 3,068 .10 3,068.10
Center Lumens , WUXGA (1920x 1200) native reso lution , 16 :10 aspect ratio .
Ultra quiet 22 dB Eco Mode, 27 dB High Bright mod e. 20 ,000 hour laser life to
ha~ bright. Near instant on/off. 5 year warranty .
6 1 Chief Manufacturing SL236SP SMART-LIFT Automated Projector Mount (For Suspended Ceiling installations , 3,234.76 3 ,234.76
120V}
7 1 Chief Manufacturing SLBU Universal RPA Interface Bracket 125.67 125.67
8 1 Da-Lite 88307 Tensioned Advantage Delu xe Electro! electric front projection screens with low-5,671 .20 5,671 .20
voltage interfaces (78 " x 139" image area , 159 " diagonal image area , 16 :9
format , Da-M at fabri c)
Display Systems Total 24 ,309.78
Page 1 of 3
List
2,749.00
339.00
1,869.00
494 .00
-
3.409 .00
4 ,556 .00
177.00
7,089.00
DIR %
Discount Off
List
10.00%
29.00%
10.00%
29.00%
10 .00%
29 .00%
29 .00%
20.00%
Item Qty Manufacturer Part Number
Routing & Switching Systems
9 1 Crestron DM-MD8x8
10 3 Crestron DMC-4K-HD-HDCP2
11 4 Crestron DMC-4KZ-C
12 4 Crestron DMC-4K-CO-HD-HDCP2
13 4 Crestro n DM -TX-4K-1 00-C-1 G-B-T
14 7 Crestron DM-RMC-4K-SCALER-C
15 1 Crestron DM-PSU-16-PLUS
16 1 Liberty AV DL-AR3087
Audio Systems
17 9 Crestron SAROS ICI6T-W-T-EACH
18 1 Crestron AMP-2210HT
19 1 Biamp TesiraFORTE VT
20 2 Shure SLX124/85/SM58
21 1 ClockAudio C 34E/SR-RF
22 1 ClockAudio SM70
23 1 Crestron USB-EXT-2
Remote Control Systems
24 1 Crestron CP3N
25 1 Crestron CEN-SW-POE-5
26 1 Crestron TSW-1 060-B-S
27 1 Crestron TSW-1 060-TTK-8-S
28 2 Crestron IRP2
29 2 Crestron GLS-ODT-C-CN
Page 2 of 3
Description Price
8x8 DigitaiMedia switchers 2,279.00
DigitaiMedia HDMI input cards with HDMI & stereo analog audio ouputs ( 4K 424 .00
compatible)
DigitaiMedia 8G+ 4K60 4 :4 :4 HDR input cards 58 3.00
Two-channel 4K DioitaiMedia 8G+ cutout cards 689 .00
Wal~mounted single-gang DigitaiMedia 4K transmitters with HDMI ports (matte 371.00
black)
DigitaiMedia 8G+ 4K shielded twisted pair receivers & room controllers (4K 954 .00
compatible)
Sixteen-oort PoDM+ cower suoolies-ffor DM switchersl 927.50
DIGITALINX SECURE ADAPTER RING 214 .00
Routing & SwitChing Systems Total
Saros Integrator 6" twe-way ceiling speakers(white textured) 79 .50
Dua~channel amolifiers f2x210W , 4/8 ohm or 70Vl 683 .70
TesiraFORTE audio DSP proce ssors with (12) analog audio inputs with Sona 2,518 .60
acoustic echo cancellation , (8) analog audio outputs , (8) channels of configurable
USB audio , (1) twa-channel VoiP interface, & (1) analog POTS telephone
interface
Combo Wirele ss System Features SM58 Handheld Microphone & WL 185 833.25
Lavalier Microphone
Semi-Rioid Cardioid Gooseneck Microohone 262 .80
Shock Absorbing Surface Fittino Microphone Mount 30 .66
USB 1.1 & 2.0 compatible extenders 424 .00
Audio Systems Total
3-Series remote control svstem masters 1,378.00
Five~port PoE switches 212.00
10 .1 ' surface mount touchoanelsTblack smoothl 1,272.00
Tabletop kits (for TSW-1060 , black smooth) 132.50
Infrared emitter orobes 26.50
Dua~technoloov occupancv sensors with CresNet 148.40
Remote Control Systems Total
Total
2 ,279.00
1,272.00
2 ,332.00
2,756 .00
1,484 .00
6,678 .00
927 .50
214.00
·.~4£.50
715.50
683.70
2,518.60
1,6 66.50
262 .80
30 .66
424 .00
6,301.76
1,378 .00
212 .00
1,272.00
132 .50
53 .00
296.80
3,344.30
List
4 ,3 00.00
800.00
1,100.00
1,300.00
700 .00
1,800.00
1,750 .00
280 .19
150.00
1,290.00
3,598 .00
1,111.00
360 .00
42 .00
800.00
2,600 .00
400.00
2,400.00
250.00
50.00
280.00
DIR%
Discount Off
List
47 .00%
47 .00%
47 .00%
47 .00%
47 .00%
47.00%
47 .00%
OPEN
MARKET
47 .00%
47 .00 %
30 .00%
25.00%
27 .00%
27 .00%
47.00%
47 .00%
47 .00%
47.00%
47.00%
47 .00%
47 .00%
Item Qty Manufacturer
Equipment Racks & Furniture
30 1 Middle Atlantic
31 1 DWI
32 1 SurgeX
33 1 Liberty AV
Miscellaneous
34 1 Mersive
35 1 Sony
Page 3 of 3
Part Number
PD-2415SC
DM200-xxxxx
SA-15
W00007-WQ567659
SP-8000-E 1 KIT
BDP-xxxx
Description
Twenty-four outlet , 15A power strips (pluQ termination}
Custo me lectern with document camera slideout , keyboard tray , PC storage and
AV mountinQ rail s.
Two-outlet surge protection units with EMI/RF I filters (120VAC , 15A}
Custom Lectern 1/0 Plate
Equipment Racks & Furniture Total
So lstice Pod Gen3 with perpetual Unlimited Enterprise software license
{unlimited users) and 1 free year Solstice Subscription to upgrades and support
(power supply and HDMI cab le sold separately). KIT includes Power supply SP-
8301-E .
Allowance for BluRay player. Model TBD
Miscellaneous Total
Total Listed Equipment
Whitlock Integration and Installation, List Price $25,300.00 , DIR% Off List
of 2.00%
Total integrated System (Pre-Tax)
Estimated Sales Taxes (II Applicable)
Total integrated System (Inclusive of Taxes)
Price Total
200.60 200.60
5,220.00 5,220.00
390.39 390.39
229.21 229 .2 1
6,040 .20
1,259 .10 1,259.10
--
171.14 171.14
1,430.24
59,368 .78
24,794.00
84,162.78
84,162.78
List
236.00
6,000.00
429 .00
375.74
1,399.00
-
199.00
DIR %
Discount Off
List
15 .00%
13 .00 %
9.00%
39 .00 %
10.00%
14.00%
Mitzie Duke
From: Jason Tyler
Sent:
To:
M onday, May 13, 201 9 8:4 1 AM
M itzi e Duke
Subject: FW : Camera Quote
Camera quote f or training room
From: Caleb Spaw
Sent: Thursd ay, March 28, 2019 11:5 1 AM
To: Jason Tyler <JTyle r @coppelltx.gov>
Subject: Camera Quote
Jason ,
This isn 't an offi cial quote but here is wha t I would recommend for a video setup:
Camera and Lens : https://www.amazon .com/Canon-Mark-D igitai -Camera-18-135mm/dp/BOONEWZGCS
$2,200
64gb SD Card : https ://www.amazon.com/SanDisk-Uitra -UHS -I-Memory-SDSDUNC-064G -
GN61N /dp/B0143 11 P4W/ref=sr 1 2?crid=3ED7NQIHYIGI&keyw o rds=64+gb+sd+ca r d&qid=1553791468&s=electro n ics&s
prefix=64+gb+s%2Celectron ics%2C171&sr= 1-2
$12
Tripod : https://w ww.amazon.co m/gp/offer-listing/B003WKOENO/ref=dp olp all mbc?ie=UTF8&condition=all
$160
Microphone : https://www.amazon.com/Rode-VideoMic-Lightweight-Camera-
Wi nd jam mer I dp/BOOUWCFI KS/ref=sr 1 14 ?crid=SI U9K95 NSMXB&key w ords=rode +m icropho ne&q id= 1553791761&s=el
ectronics&sprefix=rode+%2Ce lectron ics %2C167 &sr=1-14
$115
Estimated Total: $2487
Best ,
B. OLD
VISION -·-BIG
IMPAC T
Cal eb Sp aw
Audio Visual Technician
City of Coppell , TX
(972) 304-7068 (office)
(4 69) 576-6146 (cell)
www .co ppel lt x.qov
1
Master
City of Coppell, Texas 255 E. Parkway Boulevard
Coppell, Texas
75019-9478
File Number: 2019-4798
File ID: Type: Status: 2019-4798 Agenda Item Read and Filed
1Version: Reference: In Control: City Council
10/15/2019File Created:
10/22/2019Final Action: issues and answersFile Name:
Title: Presentation of citizens’ satisfaction survey results by Issues and Answers.
Notes:
Agenda Date: 10/22/2019
Agenda Number: 9.
Sponsors: Enactment Date:
Citizen Satisfaction Survey Memo.pdf, Executive
Summary.pdf, 2019 Citizen Satisfaction Survey Final
Report.pdf
Attachments: Enactment Number:
Hearing Date: Contact:
Effective Date: Drafter:
Related Files:
History of Legislative File
Action: Result: Return
Date:
Due Date: Sent To: Date: Acting Body: Ver-
sion:
1 Read and Filed10/22/2019City Council
Deputy City Manager Traci Leach introduced Kitty Cook with Issues and Answers who gave a
presentation to the City Council on the recent citizens' satisfaction survey results.
Action Text:
Text of Legislative File 2019-4798
Title
Presentation of citizens’ satisfaction survey results by Issues and Answers.
Summary
Goal Icon:
Sustainable City Government
Business Prosperity
Community Wellness and Enrichment
Page 1City of Coppell, Texas Printed on 10/30/2020
Master Continued (2019-4798)
Sense of Community
Special Place to Live
Page 2City of Coppell, Texas Printed on 10/30/2020
MEMORANDUM
To: Mayor and City Council
Through: Mike Land, City Manager
From: Traci E. Leach, Deputy City Manager
Date: October 22, 2019
Re: Citizen Satisfaction Survey
2030: Sustainable City Government: Excellent City Services with High Level of Customer
Satisfaction
Introduction:
Staff is pleased to present the findings of the 2019 Citizen Satisfaction Survey. While it has been some time
since the official phone/web survey was completed, we utilized the summer to initiate a second round of
surveys to allow more residents to provide feedback. The data sets were kept separate, as one set was our
statistical set, which Kitty Cook from Issues and Answers will present this evening.
The overall results indicate that the City Council and City staff are both doing a great job in serving the
community. Staff is excited about the opportunities to continue the dialogue with the community about the
areas for improvement.
Background:
The City of Coppell has been surveying residents to obtain input regarding satisfaction levels with
various city services, facilities, and programs since 1994, with the most recent Citizen Survey occurring
in 2016. Issues and Answers was selected to conduct the 2019 survey through a RFP process.
While much of the language used for the questions was consistent from previous surveys to allow for
comparisons, there were several new features included in the 2019 survey:
• New questions that will help guide staff in serving the diverse Coppell community.
• Incorporation of both cell phone and web-based responses to the survey
• Translation to Hindi, Mandarin, and Spanish
Analysis:
Staff will be evaluating whether the newer features/questions are options that will continue in
future iterations of the citizen survey. Based on concerns expressed by several residents, it is
clear that some features were more successful/useful than others. As with previous surveys,
staff will be using the survey data to evaluate improvements to the level of services we’re
providing to the community. In many instances, dialogue with the community will be necessary
to provide the clarity around the survey data received.
Legal Review: N/A
Fiscal Impact: None.
Recommendation: None. Informational briefing only.
Citizen Satisfaction
Survey Results
October 22, 2019
2
•The City of Coppell has been surveying residents since 1994. This year’s
research is a continuation of this initiative.
•The survey goals are to:
–Understand the perception of the quality of life in Coppell;
–Quantify the satisfaction levels of existing services and programs;
–Gauge citizens’ perceptions and attitudes toward the City’s program and
services;
–Understand the use of the City’s resources;
–Determine preferences for future information delivery; and,
–Assess the City Council’s performance.
•The current survey’s content expanded significantly to include additional
analytical methods; historical topics were preserved wherever possible to
make comparisons to the previous survey iteration conducted in 2016. These
comparisons are only directional in nature.
•Data was collected via telephone and mail-to-web methodologies.
–A total of 401 residents of Coppell were surveyed.
–The survey started on March 5, 2019 and closed on March 25, 2019.
–Each interview lasted approximately 32 minutes.
–The margin of error for the presented data is +/-5% with a 95% level of
confidence.
–All on-line participants were given the option to complete the online
survey in English, Spanish, and Hindi.
•In July 2019, the City of Coppell advertised an extended data collection
period where residents could take the online survey using the same
questionnaire.
–A total of 299 residents participated. The results of this effort are not
shown in this presentation as the additional data had very few statistical
differences to the original data set.
Objectives/Methodology
3
Summary & Highlights
•The City of Coppell receives positive feedback from its residents:
–96% are satisfied with the quality of life in the City;
–96% are satisfied, overall, with the City-provided services;
–98% feel safe in Coppell overall;
–97% feel safe in their neighborhoods;
–95% is pleased with the overall appearance of the City;
–92% is pleased with the beautification and landscaping of the
roadways; and,
–87% is pleased with the City Council maintaining quality of life in the
City.
•The top-rated services and resources of the City include:
–Public parks (93%);
–Fire Department (92%);
–Police (92%);
–Trash pickup and recycling (92%);
–Courtesy and professionalism of City employees (92%);
–Recreational facilities (90%); and,
–Access to information about City facilities and services (89%).
•A total of 41% of residents believe the Quality of Life in Coppell has improved
over the length of their residency. One in seven residents (14%) believe the
quality of life in Coppell has declined—up from 9% in 2016.
4
Summary & Highlights –
cont’d.
•To help the City direct the focus, resources, and improvement efforts,
advanced analytical methods were applied with the goal to distill the factors
which have the potential to influence residents’ satisfaction levels. The results
pointed to primary factors that are potential impacts on overall satisfaction
with the quality of life in Coppell:
–Areas the City has already had a notable success:
•Schools,
•Public safety,
•Recreational facilities,
•Emergency medical services, fire services, police services,
•Drinking water and wastewater collection, and
•Access to information about City facilities and services.
The City should make every effort to continue improving these factors
to avoid any negative impact on residents’ satisfaction levels.
•Using a new analytical tool in 2019, the Max-Difference exercise, residents
indicated – safety, schools and emergency services as the most important
factors related to their quality of life in Coppell.
5
Summary & Highlights –
cont’d.
•Residents express high satisfaction surrounding their contact with the City of
Coppell.
–Approximately four in ten Coppell residents (38%) have contacted the
City with questions or concerns within the past 12 months.
–The majority of these citizens (93%) are satisfied with the courtesy and
professionalism of the person answering the phone.
–Additional evaluation is needed on aspects such as how well the issue
or concern was resolved (26% dissatisfied) and follow-up by the City to
make sure the issue was resolved (29% dissatisfied.)
•Coppell residents are generally satisfied with the City’s communication
efforts.
–Satisfaction levels are highest for general information (87%,) emergency
alerts (86%,) and information about special events and activities (85%.)
–At 57%, e-mail is the most popular selection among Coppell residents in
terms of how they would like to receive information from the City.
6
Summary & Highlights –
cont’d.
•Considering that traffic-related issues are a recurring theme in the survey, the
City should engage further research into defining the public’s view and
definition of traffic.
−Continuing the dialogue with residents on what areas of traffic issues
have the most impact on citizens will help the City better target areas for
future planning.
•As the City of Coppell demographic composition is changing, consideration
should be given to exploring how cultural differences impact research methods
and results.
−In a sub-set analysis of the satisfaction questions, results show Asian-
American and Caucasian scores align when combined (very satisfied
plus satisfied). However, Asian-Americans are more likely to respond as
satisfied while Caucasians respond with very satisfied.
−Asian-American participation is also lower than expected based on US
Census numbers.
−The differences between participation and answer selection could
impact future research and results. Continuing the dialogue on how to
account and analyze these differences will be critical to future data
interpretation.
7
•In comparison to other Texas cities, the City of Coppell scores at the top for
Quality of Life.
•Citizens in Coppell rate their overall safety high as compared to other cities.
A total of 98% of residents say they feel safe overall in Coppell.
•Coppell residents are satisfied with the overall appearance of Coppell; these
findings show higher satisfaction levels than those experienced in similar
cities.
City Year Conducted % Satisfied
Coppell, TX 2019 96%
North Richland Hills, TX 2018 96%
Sugarland, TX 2017 91%
Cedar Hill, TX 2018 79%
Irving, TX 2018 69%
Mesquite, TX 2018 57%
Comparison to Other Cities
City Year Conducted % Feel Safe
Coppell, TX 2019 98%
Sugarland, TX 2017 89%
North Richland Hills, TX 2018 87%
Irving, TX 2018 80%
Cedar Hill, TX 2018 77%
Mesquite, TX 2018 52%
City Year Conducted
% Satisfied with
Appearance
Coppell, TX 2019 95%
Sugarland, TX 2017 85%
North Richland Hills, TX 2018 80%
Cedar Hill, TX 2018 73%
Irving, TX 2018 57%
Mesquite, TX 2018 43%
Citizen Satisfaction Survey Report
October 2019
2
Table of Contents
Research Objectives 3
Background & Methodology 4
Sampling Plan 5
Detailed Findings 8
Conclusions & Recommendations 38
Demographic Profile 43
Appendix 54
3
•The City of Coppell has been surveying residents since 1994. The primary goal of the
survey is to determine the satisfaction of residents with the level of services provided by
the City, and to help identify the mix of programs and services to best meet their
expectations. The results of the survey are used to guide strategic and business planning,
as well as budgeting decisions.
•Specifically, the survey is designed to meet the following objectives:
–Understand the perception of the quality of life in Coppell;
–Quantify the satisfaction levels of existing services and programs;
–Gauge citizens’ perceptions and attitudes toward the City’s program and services;
–Understand the use of the City’s resources;
–Determine preferences for future information delivery; and,
–Assess the City Council’s performance.
•To leverage the research further, and for benchmarking purposes, the results in key areas
are compared to the previous survey iteration conducted in 2016, which was fielded
following a similar mixed mode approach (telephone and self-administered interviews.)
Please note that the questionnaire has been changed significantly in 2019, and that all
comparisons are based on the 2016 written report only (not raw data,) which makes them
directional in nature.
•Importance-satisfaction analysis (correlation, regression and MaxDiff techniques) is also
conducted to identify service areas in need of improvement and the top priorities
pertinent to the residents.
Research Objectives
4
•The Citizen Survey was conducted with 401 residents of Coppell between March 5, 2019
and March 25, 2019. Interviews lasted approximately 32 minutes each and were
completed using dual methodological approach: mail-to-web and telephone.
•The sample size was designed to ensure a 95% level of confidence and a +/- 5% error
margin for combined methodologies.
–The margin of error for the mail-to-web methodology on a stand-alone basis was 9%.
–The margin of error for the telephone methodology on a stand-alone basis was 6%.
•All surveys were conducted using Issues & Answers’ Computer-Assisted Interviewing
System.
–All respondents were asked the same questions, regardless of methodology. Minor variations existed
between the telephone and online scripts to change wording from interviewer instructions to self-
administered survey instructions.
Background & Methodology
5
•Mail-to-Web Data Collection
–Using an address-based random sample, a total of 4,156 postcard invitations were mailed to
residential addresses in the City of Coppell.
–All postcard recipients were given the option to complete the online survey in English, Spanish, and
Hindi.
–A total of 176 recipients responded to the postcard, and 125 completed the survey. All completed
interviews were submitted in English. Two residents accessed the Hindi version but did not complete
the interviews. No residents accessed the Spanish version.
Sampling Plan
6
•Telephone Data Collection
–A total of 276 telephone interviews were conducted using both listed landline sample (79 interviews)
and enhanced wireless sample (197 interviews).
–Enhanced wireless sample included cell phone records with billing addresses within the City of
Coppell and was not limited to just area codes associated with the City and surrounding areas.
–To insure all respondents resided in the City of Coppell, a screener question verifying residency was
also included in the survey.
–Telephone interviewing took place from Issues & Answers call centers in San Marcos, TX, and Virginia
Beach, VA.
•The table below displays the telephone sample sizes, incidence of qualified respondents,
the number of attempts, and the number of completed interviews.
Listed Landline
Sample Enhanced Wireless Sample
# of Records 5,677 11,384
# of Completes 79 197
Incidence of Qualified Respondents 84% 24%
Total # of Telephone Attempts 51,252
Sampling Plan – cont’d.
7
Area Description
1
North of Sandy Lake
Road, east of Denton Tap
Road
2
South of Sandy Lake
Road, east of Denton Tap
Road
3
North of Sandy Lake
Road, west of Danton
Tap Road
4
South of Sandy Lake
Road, west of Denton
Tap Road
Coppell – Area Designation Map
1
2
3
4
Geographic data in this report
is broken into 4 regions:
Detailed Findings
9
•The majority (96%) of Coppell residents are
satisfied with the quality of life in Coppell.
This finding is essentially consistent with the 2016 and
earlier survey results. Specifically, in 2016, 99% reported
satisfaction with the overall quality of life. Over the 25-
year period (1994-2016,) no less than 97% of Coppell’s
citizenry have been satisfied with the quality of life in
the City.
The ratio of “very satisfied” is below the 2016 result
(55% vs. 68%.) However, it is still above the 52%
threshold observed over the past 25 years.
•A total of 4% of those living south of Sandy Lake
Road and west of Denton Tap Road (Area 4) report
dissatisfaction, and 3% of those living north of
Sandy Lake Road and west of Denton Tap Road
(Area 3) say the same.
In 2016, the western part of the City was also least
likely to express satisfaction with the quality of life.
•Finally, a total of 4% of Asian/Asian-American
residents say they are dissatisfied (4%.)
Very
satisfied,
55%
Satisfied,
41%
Dissatisfied
, 3%
Not sure,
1%
Quality of Life in Coppell
Q1. [Base: Total respondents, n=401] Overall, how satisfied are you with the quality of life in Coppell?
Quality of Life
10 Q1A. [Base: Satisfied with quality of Life in Coppell, n=380] For what reasons do you feel that way?
3%
3%
3%
4%
5%
5%
6%
6%
6%
7%
9%
9%
9%
12%
15%
19%
19%
21%
22%
30%
33%
36%
Budget
Library
Diversity
Economy/jobs/local businesses
Property taxes
Access to restaurants/bars/night life
Access to retail/shopping
Vision/growth
Recreational facilities
Police and fire services
Roads and infrastructure/traffic
Family-friendly
City Government/leadership
City services/helpful City staff
Area well maintained/clean
Parks/trails/bike paths
Location
Love living in Coppell
Quality of neighborhoods/amenities
Schools
Public safety/low crime rate
Small town feel/sense of community
Reasons Why Satisfied with Quality of Life
in Coppell
Quality of Life – cont’d.
•Residents satisfied with the quality of life in Coppell mention its small town feel and sense of community most often. Nearly four in ten (36%) give this response.
–This is particularly true of citizens residing in Area 1 (north of Sandy Lake Road and east of Denton Tap Road)(38%.) In comparison, residents of Area 4 (south of Sandy Lake Road and west of Denton Tap Road) are least likely to share this sentiment (28%.)
–Additionally, this perspective is most common among residents age 45-54 (49%.)
•One third (33%) of residents are satisfied with the quality of life in the City due to a high level of public safety and a limited crime rate.
–This perception is most common among young residents. Specifically, 71% of those age 18-24 feel this way, and 44% of those age 25-34 say the same.
•At 30%, schools come in third as the main factor behind satisfying quality of life in Coppell.
–This response is driven by Asian American residents (46%) as well as college graduates and those who have completed post graduate work (32%.)
Note: Responses with less than 3% of mentions are not shown
11
Note: Responses given by fewer than 2 respondents are not shown
•As discussed earlier, a total of 3% of Coppell residents are dissatisfied with the quality of life in the City.
Among these respondents, the main reasons of dissatisfaction include roads and infrastructure/traffic
(55%), as well as schools (46%.)
Reasons Why Dissatisfied with Quality of Life in Coppell # %
Roads and infrastructure / traffic 6 55%
Schools 5 46%
Property taxes 3 27%
City Government / leadership 3 27%
Vision / growth 3 27%
Budget 2 18%
Economy / local businesses 2 18%
Property values 2 18%
Access to restaurants / bars / nightlife 2 18%
Quality of Life – cont’d.
Q1A. [Base: Dissatisfied with quality of Life in Coppell, n=11] For what reasons do you feel that way?
12
•The following chart compares the results of this study to similar recent Citizen Surveys conducted in
comparable Texas cities.
City Year Conducted % Satisfied
Coppell, TX 2019 96%
North Richland Hills, TX 2018 96%
Sugarland, TX 2017 91%
Cedar Hill, TX 2018 79%
Irving, TX 2018 69%
Mesquite, TX 2018 57%
Quality of Life – cont’d.
•Q1. [Base: Total respondents, n=401] Overall, how satisfied are you with the quality of life in Coppell?
13
Improved,
41%
Remained
the same,
45%
Declined,
14%
Changes to Quality of Life
in Coppell
Q2. [Base: Total respondents, n=401] During the time you have lived in Coppell, would you say the quality of life has improve d, remained the same
or declined?
Changes to Quality of Life
•More than four in ten residents (41%) believe that
the quality of life in Coppell has improved during
the time they have lived in the City.
Coppell scored at 40% improved quality of life in the
2016 study.
–The perception of improvement is driven mostly by
residents with a high school or lower education (55%.)
•Less than a half (45%) of residents thinks that the
quality of life has remained essentially the same.
The 2016 result was 48%.
–While residents age 45+ are more likely to see the
quality of life as improved or declined, younger
respondents are most likely to feel it stayed the same
(64%.)
–Residents of northern Coppell (Areas 1 and 3) are most
inclined to grade quality as having stayed the same
(51%.)
•The belief that the quality of life in the community
has worsened is shared by 14% of citizens.
A total of 9% said “declined” in 2016.
–Residents of Area 2 (south of Sandy Lake Road and
west of Denton Tap Road) are most likely to believe
the quality of life in Coppell has declined (19%.)
Similarly, Caucasians (15%) and those with post
graduate degrees (16%) are more likely than others to
share this view.
14 Q1B. [Base: Total respondents, n=401] Why did you choose to live in Coppell?
3%
3%
4%
6%
6%
6%
7%
7%
10%
13%
22%
34%
48%
Married in Coppell
Grew up in Coppell
Good place to live/raise kids
Public safety
Convenience
Recommended / reputation
Have family in Coppell
Nice area/well maintained
Housing (availability, prices)
Small town feel/sense of
community
Work / close to work
Location
Schools
Most Appealing Features of City
Most Appealing Features of City
•When asked why they chose to live in Coppell, residents cite schools most often. Nearly half (48%) gives this response. Location (in general, as well as in relation to the Airport and the DFW metroplex) follows, with over one third (34%) having chosen Coppell based on this factor.
In 2016, schools and location also tested as the two most appealing features of the City (59% and 52%, respectively.)
•Several trends are noted as far as Coppell’s schools are considered:
Mirroring the 2016 patterns, younger residents, and particularly those ages 35-54, are more likely to be drawn to Coppell because of schools than those age 65+.
–Predictably, the appeal of Coppell’s schools increases in proportion to residents’ levels of educational attainment, with college graduates (49%) and holders of post graduate degrees (53%) mentioning them most often.
–At 76%, Asian/Asian-American residents are more inclined to focus on good schools than Caucasian (46%) or African American residents (44%.)
–Finally, citizens residing north of Sandy Lake Road and east of Denton Tap Road (Area 1) mention schools much more often than the remaining citizens of Coppell (54%.) Those living south of Sandy Lake Road and east of Denton Tap Road (Area 2) cite schools a total of 42%.
Note: Responses with less than 3% of mentions are not shown
15
Very
satisfied,
41%
Satisfied,
55%
Dissatisfied
, 2%
Very
dissatisfied
, 1%
Overall Satisfaction with
City Services
Q42. [Base: Total respondents, n=401] What is your overall satisfaction with City services? Are you very satisfied, satisfied , dissatisfied or very
dissatisfied overall?
Overall Satisfaction
•In general, a total of 96% of Coppell residents are
satisfied with City services.
–Among them, more than four in ten (41%) are very
satisfied.
–The observed satisfaction score is driven mostly by the
youngest (18-24) and the oldest (75+) resident
segments, 100% of whom express satisfaction.
16 Q3-32. [Base: Total respondents, n=401] Next is a list of community services and features. For each, please tell me whether you are very satisfied,
satisfied, dissatisfied, or very dissatisfied with the service.
Satisfaction: City Services
56% 47% 46% 37% 25%
45% 43%
21% 21% 18% 16%
36% 45% 46% 53%
61% 33% 33%
55% 54% 47% 44%
6% 5% 7%
5% 17% 7%
7% 6% 19% 15% 16%
33% 34%
Fire
Department
Police Trash pickup /
recycling
Drinking water
/ wastewater
collection
Storm water
drainage /
control
Emergency
medical
services
Public schools Sidewalk
maintenance
Code
Compliance
The Municipal
Court
Building
inspection
Satisfaction: City Services
Very satisfied Satisfied Dissatisfied Very dissatisfied Not sure
•With 92% of residents expressing satisfaction, the top three City services are the Fire Department, the Police, as well as the trash
pickup and recycling services.
The Fire Department and the Police were also the top rated services in 2016, at 96% and 90%, respectively.
Satisfaction with the trash pickup service is now above the 2016 level (86%.) At present, this service is viewed in the most positive light in northern
Coppell (Areas 1 and 3.)
•Drinking water and wastewater collection services follow closely, with 90% positive comments.
This result is on par with the 2016 score of 89% satisfied.
•The Municipal Court and the building inspection services show the lowest percentages of satisfied citizens, at 65% and 60%,
respectively. This, however, is not a result of negative perceptions but of a substantial proportion (a third) of residents reporting
a lack of familiarity with these services.
Building inspection was among the bottom rated services in 2016, with 11% expressing their disapproval. With this result in mind, this service now shows
improved ratings.
•A total of 20% of residents expressed dissatisfaction with Sidewalk maintenance.
In 2016, 24% of residents expressed dissatisfaction with Sidewalk maintenance.
17
•Courtesy and professionalism of City employees is the top action statement, with 92% of residents reporting satisfaction with this
aspect. Access to information about City facilities and services comes in second, with 89% satisfied.
–This result is driven mostly by female residents, 93% of whom are satisfied (as compared to 86% of males.)
•At 84%, the City’s efforts to communicate with and engage residents garner the third highest satisfaction score. The City’s efforts
to protect natural resources, the environment and open green space follow closely, at 81%.
The City’s communication efforts were rated even higher in 2016, with 91% satisfied.
–Again, women are more likely than men to voice positive opinions on these action statements.
•Areas requiring the City’s attention (i.e., those with the highest proportion of dissatisfied citizens) include economic
development in Coppell (18%,) planning for the future needs of residents (16%,) arts and cultural events (11%,) and job
opportunities in Coppell (11%.)
Planning for future needs of residents, as well as arts and cultural events were also among the least satisfying aspects in 2016, with virtually identical
disapproval scores (16% and 12%, respectively).
–Dissatisfaction with economic development is driven by residents of Area 1 (north of Sandy Lake Road and east of Denton Tap Road).
Q3-32. [Base: Total respondents, n=401] Next is a list of community services and features. For each, please tell me whether you are very satisfied,
satisfied, dissatisfied, or very dissatisfied with the service.
Satisfaction: Action Statements
43% 32% 33% 31% 22% 20% 25% 22% 21% 15% 9%
49% 57% 51% 50% 56% 55% 46% 50% 46% 47%
39%
7% 7% 10% 15% 8% 12% 13%
10%
5% 6% 7%
11% 12% 22% 10% 17% 17% 19%
41%
Courtesy /
professionalism
of City
employees
Access to
information
about City
facilities /
services
The City's
efforts to
communicate
with residents
The City's effort
to protect the
environment /
green space
Arts and
cultural events
Maintaining
qualified
workforce of
City employees
Economic
development
Opportunity
citizens have to
share their
opinions before
the City makes
decisions
Planning for
future
needs of
residents
Planning for
residential
development
Job
opportunities
Satisfaction: Action Statements
Very satisfied Satisfied Dissatisfied Very dissatisfied Not sure
18 Q3-32. [Base: Total respondents, n=401] Next is a list of community services and features. For each, please tell me whether you are very satisfied,
satisfied, dissatisfied, or very dissatisfied with the service.
Satisfaction: Infrastructure
60% 49% 49%
23%
39% 25% 33%
33%
41% 37%
59% 39%
47% 33%
5%
15%
11%
14% 17% 9%
32%
Public parks in Coppell Recreational facilities in
Coppell
Library including online
services
The City Website The Coppell Farmer's
Market
The Old Town Coppell
shopping and
entertainment area
The Coppell Senior and
Community Center
Satisfaction: Infrastructure
Very satisfied Satisfied Dissatisfied Very dissatisfied Not sure
•The majority (93%) of Coppell’s residents are satisfied with the City’s public parks, and 90% say the same of
recreational facilities.
In 2016, parks and recreational facilities were also among the top aspects of life in Coppell, with 94% and 92%, respectively, reporting
satisfaction.
–Residents of northern Coppell (Areas 1 and 3) are more passionate about parks and recreational facilities than those residing in the
south of the City.
•A total of 86% of Coppell’s citizens share positive perceptions of the Library, and 82% are happy with the City’s
website.
The Library received a similar satisfaction score in 2016, with 83% expressing positive opinions.
–Just as with parks and recreational facilities, residents of northern Coppell (Areas 1 and 3) are most enthusiastic about the Library.
•However, nearly a fifth (19%) is dissatisfied with the Old Town Coppell shopping and entertainment area.
19 Q34-41. [Base: Total respondents, n=401] The next questions are about living in Coppell. For each, please tell me whether you ar e very satisfied,
satisfied, dissatisfied, or very dissatisfied with each item.
Satisfaction: Roads and Safety
59% 61%
49% 39% 30% 28% 32%
14%
38% 36%
46% 53% 58% 58% 53%
48%
6% 10% 11% 11%
28%
9%
How safe you feel in
Coppell overall
How safe you feel
in your neighborhood
Overall appearance
of Coppell
Beautification and
landscaping of
City roadways
Condition of
neighborhood
streets
Condition of the
main roads within
the City
Visibility of police
in your
neighborhood
Ease of traffic flow on
main roads
within the City
Satisfaction: Roads and Safety
Very satisfied Satisfied Dissatisfied Very dissatisfied Not sure
•Nearly all citizens (98%) feel safe in Coppell overall, and almost the same percentage (97%) feels safe in their neighborhoods.
–Respondents age 18-24 are among the most likely to feel safe in Coppell overall (100%) and in their neighborhoods (100%). Those age 75+ are also
more inclined than others to feel safe in Coppell overall (100%.)
•The vast majority (95%) is happy with the overall appearance of Coppell, and 92% are satisfied with the beautification and
landscaping of the City roadways.
–The observed levels of satisfaction are driven by younger residents, age 18-24, 100% of whom share positive sentiments on both aspects.
•An issue calling for the City’s attention is the ease of traffic flow on main roads within the City, as nearly four in ten residents
(37%) are dissatisfied with it. Additionally, 13% voice negative opinions on the condition of the main roads within the City, 12%
are dissatisfied with the condition of neighborhood streets, and 12% are unhappy with the visibility of police in their
neighborhood.
–Dissatisfaction with the ease of traffic flow peaks among residents of Area 4 (south of Sandy Lake Road and west of Denton Tap Road) (48%,) those
with post graduate degrees (41,%, as well as those age 35-74 (40%.)
–Similarly, residents most dissatisfied with the visibility of police are those with post graduate degrees (14%) and those age 45-64 (13%.)
20
•Citizens in Coppell rate their overall safety high as compared to other cities. A total of 98% of residents say
they feel safe overall in Coppell.
•Coppell residents are satisfied with the overall appearance of Coppell; these findings show higher satisfaction
levels than those experienced in similar cities.
City Year Conducted % Feel Safe
Coppell, TX 2019 98%
Sugarland, TX 2017 89%
North Richland Hills, TX 2018 87%
Irving, TX 2018 80%
Cedar Hill, TX 2018 77%
Mesquite, TX 2018 52%
Satisfaction: Comparison
•Q40. [Base: Total respondents, n=401] How safe you feel in Coppell overall?
•Q35. [Base: Total respondents, n=401] The overall appearance of Coppell ?
City Year Conducted
% Satisfied with
Appearance
Coppell, TX 2019 95%
Sugarland, TX 2017 85%
North Richland Hills, TX 2018 80%
Cedar Hill, TX 2018 73%
Irving, TX 2018 57%
Mesquite, TX 2018 43%
21
Very
satisfied,
49%
Satisfied,
33%
Dissatisfied
, 2%
Very
dissatisfied,
1%
Not sure,
15%
Satisfaction with Prompt
Police Response
Q33. [Base: Total respondents, n=401] How satisfied are you that requests for police assistance receive a prompt response?
Satisfaction with Police Response
•More than eight in ten residents (82%) are satisfied
that requests for police assistance receive a
prompt response.
–This score is driven by those residing in Area 1 (north of
Sandy Lake Road and east of Denton Tap Road,)
Area 2 (south of Sandy Lake Road and east of Denton
Tap Road,) and Area 3 (north of Sandy Lake and west
of Denton Tap,) with 85%, 84% and 87%, respectively,
reporting satisfaction. In comparison, only 68% of
respondents living in Area 4 (south of Sandy Lake
Road and west of Denton Tap Road) say the same.
22 Q44. [Base: Total respondents, n=401] What is the one thing the City should do to make Coppell a better place in which to live?
6%
9%
3%
3%
4%
4%
4%
5%
5%
5%
6%
7%
8%
8%
9%
10%
10%
12%
Don't know
Nothing/no changes needed
Resolve issues with Denton Tap Rd.
Improve public safety
Diversity
Reduce all taxes
Code enforcement
More shopping/retail
More community events/activities
Maintenance of traffic signals/get rid of cameras
More police presence
Improve schools/need 2nd high school
More restaurants/night life
Reduce spending/fiscal responsibility
More parks/trails/green space
Better roads
Economic development
Reduce traffic issues
The One Thing City Should Do to Make Coppell
Better Place to Live In
Suggestions for Improvement
•When asked to suggest the one thing
that the City should do to make Coppell
a better place in which to live, a range
of ideas is mentioned, each by a
relatively limited proportion of citizens.
•The largest proportion of residents
(especially males) raises a few traffic
and road-related issues. Specifically:
–A total of 12% would like traffic issues to
be reduced;
–A total of 10% would like to see better
roads in the City (10%;)
–A total of 5% propose to improve the
maintenance of traffic signals and
liquidation of red light cameras; and,
–A total of 3% say issues with Denton Tap
Road should be resolved. These are
mostly residents of Area 1 (north of Sandy
Lake Road and east of Denton Tap Road)
(6%.)
Note: Responses with less than 3% of mentions are not shown
23
Key Drivers of Satisfaction with City Services
A Pearson Correlation was performed to
understand residents’ perceptions better and
determine which factors are highly correlated to
their satisfaction with the overall quality of the City's
services.
A strong correlation means that if residents gave
high ratings to their satisfaction with overall quality,
they also gave high ratings to these factors. The ten
factors most highly correlated to residents’
satisfaction are shown in the graph on the right.
A multiple regression was then conducted to
determine if the ten most highly-correlated factors
were predictive of the overall quality of City
services. Based upon the findings, these factors as a
whole predicted 64% of overall satisfaction. (R-
square for the model was 0.6401, a perfect square is
1.00.) Four of the ten factors contributed
significantly to the model. The significance levels
were:
The significance means these factors are predictors
(i.e. “drivers”) of overall satisfaction.
Public school service .0178
Recreational facilities .0178
Job opportunities .0006
Access to info. about City facilities/services <.0001
.596
.569
.569
.555
.550
.545
.516
.511
.505
.481
Job opportunities
Courtesy and professionalism of
City employees
Efforts to comm. with/engage
residents
Access to info. about City
facilities/services
Maintaining a qualified
workforce of City employees
Recreational facilities
Planning for the future needs of
residents
Economic development
Public schools service
Sidewalk maintenance
Factors Most Correlated to
Residents’ Satisfaction
Q42. [Base: 401, All respondents] What is your overall satisfaction with City services?
Q3-Q32. [Base: 401, All respondents] Next is a list of community services and features. For each, please tell me whether you are very satisfied, satisfied,
dissatisfied or very dissatisfied with the service.
24
Prioritization of Quality of Life Factors
Q45A. [Base: 401, All respondents] For each pair of items, please indicate which you feel is most important for the City to address in terms of improving
the quality of life in Coppell. Some items appear in multiple pairs for statistical purposes. If an item is repeated, it will be paired each time with
something different.
Ease of traffic
flow on main
roads, 43%
Public parks and
amenities, 15%
Storm water
drainage, 15%
Technology/
Smart Cities, 11%
Overall
appearance of
Coppell, 10%
Diversity of
Housing, 6%
•When shown 15 pairs of 6 possible items and asked to identify which is most important in terms of
improving the quality of life Coppell, residents are most likely to select the ease of traffic flow on the main
roads. Public parks and amenities and storm water drainage are selected next most often.
25
•Subsequently, all respondents were taken through a MaxDiff exercise featuring 7 tasks of six factors each.
An exemplary task is shown in the table below:
•Scores for each of the 32 tested items are shown on the following page. The higher the score, the more
important the factor is to residents. A negative score means the item was selected as least important
more often than most important.
•The degree to which residents feel safe in their neighborhood is by far the most important factor (220.08.)
–Likewise, the degree to which residents feel safe in Coppell overall is the second most important factor (130.38,)
followed closely by public schools (126.09,) and emergency medical and fire services (120.93.)
–Police services (106.51), drinking water and wastewater collection (104.42,) and ease of traffic flow (104.42) also receive
relatively high scores.
Most Important What's most important to you in terms of your satisfaction with your quality of life in Coppell,
and what's least important to you?
Least
Important
Job opportunities and economic development
Trash pickup and recycling
The Municipal Court
Emergency medical and fire services
The Coppell Senior Center
The ease of traffic flow on main roads within the City
Maximum Difference (MaxDiff) Scaling
Q45B. [Base: 401, All respondents] Next, there are several groups of six items. For each group, please tell me what’s most important to you in term s of your
satisfaction with your quality of life in Coppell, and what’s least important to you.
26
Maximum Difference (MaxDiff) Scaling
Q45B. [Base: 401, All respondents] Next, there are several groups of six items. For each group, please tell me what’s most important to you in term s of your
satisfaction with your quality of life in Coppell, and what’s least important to you.
Factor Score Factor Score
How safe you feel in your neighborhood 220.08 Storm water drainage/control -6.32
How safe you feel in Coppell overall 130.38 Maintaining a qualified workforce of City employees -8.87
Public schools 126.09 Opportunity for citizens to share ideas before decisions -32.00
Emergency medical and Fire services 120.93 Efforts to comm. with/engage residents -49.78
Police services 106.51 Sidewalk maintenance -50.18
Drinking water and wastewater collection 105.30 Courtesy and professionalism of City employees -55.91
Ease of traffic flow on main roads 104.42 Library services -57.50
Planning for the future needs of residents 90.84 Planning for residential development -65.48
Condition of the main roads within the City 51.30 Code enforcement -76.80
Visibility of police in your neighborhood 46.67 Access to info. about City facilities/services -77.99
Condition of neighborhood streets 32.53 Building inspection services -106.73
Overall appearance of Coppell 31.41 Coppell Senior Center -111.50
Public parks/recreational facilities 23.89 Municipal Court -117.49
Job opportunities and economic development 7.11 Arts and cultural events -117.55
Efforts to protect natural resources/environment 3.75 Coppell Farmer's Market -144.03
Trash pickup and recycling -5.08 Old Town Coppell shopping and entertainment area -156.22
27 Q43. [Base: Total respondents, n=401] The City is funded by various sources. What do you think is the percentage of your prop erty taxes that go to
the City versus the County and School District?
Percentage of Property Taxes That Go to City
5% 7% 8% 11%
3% 3% 2% 4% 4%
53%
0%1%-10%11%-20%21%-30%31%-40%41%-50%51%-60%61%-90%91%+Not sure
Estimated Percentage of Property Taxes That Go to the City
•A total of 53% of Coppell residents have no idea what percentage of their property taxes go to the City
versus the County and School District.
•Among those who venture an estimate, an average respondent believes the City receives 33% of their
property taxes.
–Females are more likely than males to cite higher percentages (an average of 39% vs. 30%, respectively.)
–Older respondents (45+) also provide higher estimates than those younger (an average of 35% vs. 25%.)
•One fifth (20%) thinks that up to 20% of their property taxes goes to the City.
AVG: 33%
28
Great
value, 18%
Good
value, 41%
Fair value,
29%
Poor value,
7%
No
opinion,
5%
Money Paid to the City
vs. City-Provided Services
Q43A. [Base: Total respondents, n=401] Actually, 21% of your property taxes go to the City. The rest goes to the County and S chool Board. Please
consider all your experiences to date with services provided by the City. Would you consider the money you pay to the City of Coppell
versus the services the City provides to be a…?
Money Paid to City vs. City Services
•Nearly six in ten residents (59%) consider the
money they pay to the City of Coppell versus the
services the City provides to be a great or good
value.
This result is on par with the previous survey findings
from 2016, where a total of 58% considered the
services provided to be a great or good value (19%
and 39%, respectively.)
Just as in 2016, females are more likely than males to
view it as a great value (22% vs. 15%).
–Respondents who think it is a good value are typically
residents of northern Coppell (Areas 1 and 3)(46%,)
Caucasians (42%,) and Asian-Americans (46%.)
•A total of 29% of Coppell citizens believes it to be
a fair value.
–Residents with college degrees or post graduate
degrees are more likely than others to consider the
money they pay versus the services the City provides
to be a poor value (9% and 7%, respectively.)
29 Q46-51. [Base: Total respondents, n=401] Which of the following resources provided by the City of Coppell have you visited or us ed in the past 12
months?
Resources Visited/Used in Past Year
91%
71%
69% 54%
20% 18%
9%
28% 30% 44%
77% 77%
6%
Public parks Recreation centers Library (in-person or
online)
Cultural events Building inspection Code compliance
Resources Visited/Used in Past 12 Months
Have visited/used Have not visited/used Not sure
•Public parks are the most popular City-provided resource, with the vast majority (91%) of residents having visited them in the
past 12 months.
–Respondents residing in Area 3 (north of Sandy Lake Road and west of Denton Tap Road) (96%,) those with post graduate degrees (96%,) as well as
residents under the age of 64 (95%) are the most likely segments to have visited parks in the past year.
•Recreation centers and the Library follow, with roughly seven in ten residents (71% and 69%, respectively) having used these
resources in the past year.
–Recreation centers are visited most often by residents age 35-44 (88%) and 45-54 (78%.)
–Females (75%), those age 35-44 (86%), Asian Americans (90%), as well as residents with college degrees (65%) and post graduate degrees (77%) are
most likely to have used the Library resources in the past year.
•Over half (54%) has attended cultural events provided by the City.
–At 61%, residents with post graduate degrees are notably more likely than their less educated counterparts to have attended such events.
•Only one fifth reports having used building inspection resources (20%,) and a similar proportion (18%) have used code
compliance resources.
–The use of such resources is driven by residents of Area 3 (north of Sandy Lake Road and west of Denton Tap Road.)
30 Q52-54. [Base: Total respondents, n=401] Have you had any emergency or non -emergency contact with…?
Contact with Emergency Services
7%
14%
17%
30%
12%
5%
59%
71%
76%
Coppell Police
Department
Coppell Fire Department
Coppell Emergency
Medical Services
Contact with Emergency Services
Yes, had emergency contact
Yes, had non-emergency contact
Yes, had both emergency and non-emergency contact
No contact
Not sure
•Approximately four in ten residents (41%) had
contact with Coppell Police Department.
–Among them, three in ten (30%) report non-
emergency contact, 7% - emergency contact, and
4% - both.
–Emergency contact is cited mostly by women (10%)
and those age 35-44 (14%.)
–Residents of Area 3 (north of Sandy Lake Road and
west of Denton Tap Road) are more likely than others
to have had emergency contact (13%) as well as non-
emergency contact (13%.)
•Contact with Coppell Fire Department and
Coppell Emergency Medical Services is more
limited. Specifically, fewer than three in ten had
contact with Fire Services (28%,) and under one
fourth (24%) had contacted with Emergency
Medical Services.
–Emergency contact with Fire Department is reported
most often by residents age 75+ (32%) and
Caucasians (16%.)
–Predictably, emergency contact with medical
services is driven by respondents age 65-74 (25%) and
75+ (43%.)
31
•Approximately four in ten Coppell residents (38%)
have contacted the City with questions or
concerns within the past 12 months.
This result is the lowest to date. Specifically, more
than two-thirds (67%) reported contact with a City
employee in 2016. Earlier surveys show contact rates
oscillating between 42%-52%.
–Residents most likely to have contacted the City live in
Area 4 (south of Sandy Lake Road and west of Denton
Tap Road) (45%,) are over the age of 35 (39%,) and
have a college degree (43%,) or a post graduate
degree (39%.)
Yes, have
contacted
City, 38%
No, have
not, 59%
Don't
recall, 2%
Contact with City
Q55. [Base: Total respondents, n=401] Have you contacted the City regarding any questions or concerns in the past 12 months?
Contact with City
32 Q56. [Base: Has contacted the City, n=153] How satisfied are you with each of the following aspects of your contacts with the City – very satisfied,
satisfied, dissatisfied or very dissatisfied?
Satisfaction with Contact
52% 39% 44% 39% 39% 39% 39%
23%
41%
44% 37% 41% 40% 38% 32%
34%
12% 10% 8% 10% 12% 16%
17%
6% 5% 6% 9% 10%
12%
6% 5%
14%
Courtesy and
professionalism of
person answering
phone
Ability to connect
to correct person /
department easily
City rep took time to
understand need /
concern
City personnel
showed pride in their
work
Promptness of
response to
messages
How well City
response was
explained to you
How issue /
concern was
resolved
Follow-up by City to
make sure issue was
resolved
Satisfaction with Contact
Very satisfied Satisfied Dissatisfied Very dissatisfied Not sure
•The majority of citizens (93%) are satisfied with the courtesy and professionalism of the person answering the phone.
At 80%, this aspect of contact with the City was also the most satisfying one in the 2016 survey wave. The current result shows a notable
improvement on this metric, speaking volumes about the quality of customer service provided by Coppell in recent years.
•Approximately eight in ten residents are satisfied with the ability to connect to the correct person or department easily (83%,)
that the City representative took the time to understand their need or concern (81%,) that City personnel showed pride in their
work (80%,) with the promptness of response to residents’ messages (79%,) and how well the City response was explained
(77%.)
In 2016, the promptness of response (63%) and showing pride in work (71%) were also among the statements generating the highest ratios of
satisfaction. Again, current results show notable improvements on these aspects of contact with the City.
–Satisfaction with the City’s promptness is driven mostly by residents of the northern section of Coppell (i.e., Areas 1 and 3).
•Just-under three in ten residents are dissatisfied with contact aspects such as how well the issue or concern was resolved (26%
dissatisfied) and follow-up by the City to make sure the issue was resolved (29% dissatisfied.)
Follow-up by the City was also the least satisfying aspect of the interaction in 2016; however, three years ago only 8% reported dissatisfaction with
this aspect. The sizeable drop observed on this metric in 2019 (comparable to 2012 and 1998 levels) calls for the City’s attention.
The second least satisfying aspect of interaction with the City in 2016 was also how residents’ concerns were resolved. Dissatisfaction was at 6%,
indicating, again, a notable dip this year. This, again, is an area requiring the City’s investigation and action.
33
Very well
informed,
12%
Somewhat
well
informed,
44%
Not well
informed,
26%
Not at all
informed,
15%
Not sure,
3%
Familiarity with Work
of City Council
Q57. [Base: Total respondents, n=401] How well informed do you feel you are with the work of the City Council – very well informed, somewhat well
informed, not well informed, or not at all informed?
Familiarity with Work of City Council
•Nearly six in ten residents (56%) feel they are very
well or somewhat well informed with the work of
the City Council.
–Respondents age 55-64, as well as those living in Area
1 (north of Sandy Lake Road and east of Denton Tap
Road) are most likely to feel very well informed (18%
and 15%, respectively.)
•At the same time, roughly four in ten (41%) feel
uninformed.
–Residents age 25-34 are most likely to feel not at all
informed (32%.)
34 Q58. [Base: Informed with work of City Council, n=340] How satisfied are you with the following aspects of the City Council’s work – very satisfied,
satisfied, dissatisfied or very dissatisfied?
Satisfaction with City Council’s Work
•Nearly nine in ten residents (87%) are satisfied with the Council maintaining quality of life in the City.
This aspect of the City Council’s work also came in first in 2016, with a nearly identical score of 88%.
•Three quarters (75%) are satisfied with the Council providing an adequate forum for public input, and nearly the same
percentage (74%) is satisfied with the Council encouraging economic growth. Additionally, roughly seven in ten (71%) are
happy with the Council planning for the future needs of residents.
At 76%, providing an adequate forum for public input generated a very similar satisfaction level in 2016. It was also the second highest score among
the eight tested aspects of the City Council’s work.
Moreover, satisfaction scores have remained nearly identical on encouraging economic growth (76% in 2016) and on planning for the future needs
of residents (71%.)
•More than six in ten residents are satisfied with developing effective planning/zoning regulations (67%,) Council members
working together to promote the community (66%,) and managing City Budget (62%.)
In line with the established pattern, these scores have also remained stable since 2016. Three years ago, 64% reported satisfaction with developing
planning and zoning regulations, 69% were happy how City Council members worked to promote the community, and 63% were pleased with
managing City funds.
•A total of 38% of residents are dissatisfied with the Council working to keep taxes reasonable.
With 36% dissatisfied, this metric also came in last in 2016.
•Across nearly all tested aspects, the youngest (18-24) and the oldest (75+) residents report the highest satisfaction levels.
28% 18% 17% 17% 14% 15% 14% 11%
59% 57% 57% 54% 53% 51% 48% 40%
5%
11% 10% 11% 10% 9% 13% 27%
11%
6% 13% 13% 15% 19% 24% 21% 11%
Maintaining quality
of life in City
Providing adequate
forum for public input
Encouraging
economic growth
Planning for the
future needs of
residents
Developing effective
planning / zoning
regulations
Council members
working together to
promote the
community
Managing City
Budget
Working to keep
taxes reasonable
Satisfaction with City Council’s Work
Very satisfied Satisfied Dissatisfied Very dissatisfied Not sure
35 Q59. [Base: Total respondents, n=401] How satisfied are you with how well the City communicates – very satisfied, satisfied, dissatisfied or very
dissatisfied?
Satisfaction with City Communications
20% 31% 24% 22% 23%
67% 55% 61% 57% 55%
5% 8% 8% 12%
7% 8% 5%
12%
7%
General information Emergency alerts Information about special events
and activities
Public safety notices Neighborhood and travel related
notices such as road closures and
water shutoffs
Satisfaction with City Communications
Very satisfied Satisfied Dissatisfied Very dissatisfied Not sure
•Coppell residents are generally satisfied with the City’s communication efforts. Satisfaction levels are highest for
general information (87%,) emergency alerts (86%,) and information about special events and activities (85%.)
The 2016 scores are generally consistent with the current findings for general information (90%) and emergency alerts (84%), but
residents are now somewhat less pleased than they were three years ago with information about special events and activities (91%)
–Satisfaction with the City’s emergency communications peaks among males (89%), as well as residents age 55-64 (90%.)
•Additionally, roughly eight in ten are satisfied with public safety notices (79%) and neighborhood and travel related
notices such as road closures and water shutoffs (78%.)
Satisfaction with public safety notices shows a drop in comparison to the 2016 level (86%). However, the score for neighborhood and
travel related messaging remains essentially unchanged (77%.)
36
•At 57%, e-mail is the most popular selection among Coppell residents in terms of how they would like to receive information from the City.
In 2016, e-mail was also the most preferred method, with 63% of mentions.
–E-mail is the method of choice particularly often among males (60%,) residents of western Coppell (Areas 3 and 4) (66%,) and residents under the age of 64 (62%.)
•Coppell News water bill insert (29%), the City website (25%), and direct mail (22%) follow.
In 2016, direct mail was the second most preferred platform for communicating, at 36%.
–Direct mail tends to be a popular platform among residents age 35-44 (37%,) as well as Caucasians (21%,) and Asian American residents (22%.)
–The preference for Coppell News water bill insert is driven by females (34%,) respondents age 55-64 (32%) and 65-74 (36%,) Caucasian and Asian American residents (30%,) as well as those with college degrees (30%,) or post graduate degrees (31%.)
–The City website is cited most often by residents age 35-64 (30%,) college graduates (25%,) and those with post graduate degrees (28%.)
Q60. [Base: Total respondents, n=401] How would you prefer to receive information from the City?
10%
5%
5%
6%
6%
7%
9%
10%
10%
10%
13%
13%
16%
22%
25%
29%
57%
Other
Radio
City's Instagram page
City Council
Talking with City staff
Television
City's Twitter page
Flyers/brochures from City
City's Nextdoor page
Digital signs
City's Facebook page
Newspaper
Message portion of water bill
Direct mail
City website
Coppell News water bill insert
E-mail
Preferred Method of Receiving
City Information
Preferred Method of Receiving City Information
Note: Responses with less than 5% of mentions are not shown
37
•At 41%, Coppell residents use the City website
most often to pay fees for City services.
In 2016, the same proportion (41%) used the
website for this purpose. It was the second most
frequently mentioned activity.
–Coppell citizens residing in the western sector of
the City (Areas 3 and 4) are most inclined to use
the website to pay fees or bills (47%.)
–Additionally, residents age 35-64 are more likely
than the remaining segments to report this activity
(46%.)
–Finally, those who have completed some college
education, are college graduates or have post
graduate degrees are most apt to pay bills on the
City website (45%, 43%, and 41%, respectively.)
•At 30%, accessing the Library’s online catalog
is the second most frequently mentioned
activity for which the website is used.
With 42% of mentions, accessing the Library’s
online catalog was more frequent in 2016. It was
the number one activity conducted on the City
website.
–Library is accessed most often by residents age 35-
44 (44%) and 45-54 (36%.)
–Just as with paying fees, residents who engage in
this activity have typically completed some
college coursework (27%), hold a college degree
(26%) or a post graduate degree (38%.)
15%
13%
16%
18%
22%
30%
41%
Not sure
Request services or documents
from City
Do something else
Register for City recreation
program
Read weekly e-news
Access the Library's online catalog
Pay fees or bills for City services
Use of City Website
Use of City Website
Q61. [Base: Total respondents, n=401] In the past 12 months, has anyone in your household used the City website to…?
Conclusions &
Recommendations
39
Conclusions & Recommendations
•The City of Coppell receives positive feedback from its residents: 96% are satisfied with the
quality of life in the City, 96% are satisfied, overall, with the City-provided services, 98%
feel safe in Coppell overall, and 97% feel safe in their neighborhoods. The majority (95%) is
also pleased with the overall appearance of the City, 92% - with the beautification and
landscaping of the roadways, and 87% - with the City Council maintaining quality of life in
the City.
•The top-rated services and resources of the City include:
–Public parks (93%)
–Fire Department (92%);
–Police (92%);
–Trash pickup and recycling (92%);
–Courtesy and professionalism of City employees (92%);
–Recreational facilities (90%); and,
–Access to information about City facilities and services (89%).
•Another positive finding is that across the broad range of services and resources
researched, the lowest satisfaction scores do not drop below 60%-48%, and it is mostly
due to a lack of familiarity with them (responses of “not sure”) rather than due to negative
ratings.
•The most well-liked elements of the City’s identity is its small town feel, sense of
community, public safety and a low crime rate, as well as good schools. Its convenient
location (in general, as well as in relation to the Airport and the DFW metroplex) is another
strength much appreciated by residents. All of this paints a picture of a successful City and
a pleasant place to live.
40
Conclusions & Recommendations
•With these salient facts in mind, it is important to note that one in seven residents believe
the quality of life in Coppell has declined during their time in the City and the proportion of
those who see an improvement matches the result from 2016 (41%.) The City may want to
look into the potential reasons behind the shifts to take a proactive approach.
•Some of the reasons associated with these views could be the services and resources
which tested somewhat worse in the survey. Such “areas of concern” include:
–The ease of traffic flow on main roads (37% dissatisfied;)
–Sidewalk maintenance (20% dissatisfied / 24% dissatisfied in 2016;)
–Planning for residential development (19% dissatisfied;)
–The Old Town Coppell shopping and entertainment area (19% dissatisfied;)
–Economic development in Coppell (18% dissatisfied;)
–Planning for future needs of residents (16% dissatisfied / 16% dissatisfied in 2016;)
–The condition of the main roads within the City (13% dissatisfied;)
–The condition of neighborhood streets (12% dissatisfied;)
–Arts and cultural events (11% dissatisfied); and,
–Job opportunities (11% dissatisfied.)
41
Conclusions & Recommendations
•To help the City direct the focus, resources, and improvement efforts, advanced analytical
methods were applied with the goal to distill the factors which have the potential to
influence residents’ satisfaction levels. The results pointed to three groups of factors:
–Those that the have a potential impact on overall satisfaction with the quality of life in Coppell, but
with which the City has already had a notable success: schools, public safety, recreational facilities,
emergency medical services, fire services, police services, drinking water and wastewater
collection, access to information about City facilities and services.) The City should make every
effort to maintain the status quo of these factors to avoid any negative impact on residents’
satisfaction.
–Those that have a potential impact on satisfaction but which are rated as mediocre: job
opportunities and ease of traffic. The City should make it a priority to focus on this group of factors
to boost residents’ satisfaction levels.
•Considering that traffic-related issues are a recurring theme in the survey, the City should
consider further research into defining the public’s view and definition of traffic.
–Continuing the dialogue with residents on what areas of traffic issues have the most impact on
citizens will help the City better target areas for future planning.
42
Conclusions & Recommendations
•The City could consider educating the public on the topic of tax distribution to the City,
County and School District. There is evidence this could positively affect residents’
perceptions of the value of City-provided services received in comparison to the taxes
paid, and the perception of the City Council’s efforts to keep taxes reasonable (the lowest
rated aspect of the City Council’s work.)
•While fewer residents than ever have contacted the City with questions and/or concerns,
the City’s customer service is rated very highly, showing notable improvements in
comparison to 2016. Specifically:
–93% think the person answering the phone was courteous and professional;
–83% find it easy to connect to the correct person or department;
–81% believe the City representative took the time to understand their need or concern; and,
–80% say the City personnel showed pride in their work.
Demographic Profile
44
Demographic Factor Sample Size
(n=401) Incidence
Male 247 62%
Female 154 38%
<1 year 6 2%
1-5 years 52 13%
6-10 years 50 13%
11-15 years 48 12%
16-20 years 79 20%
20+ years 166 41%
1 (North of Sandy Lake Rd.,
east of Denton Tap Rd.) 144 36%
2 (South of Sandy Lake Rd., east of Denton Tap Rd.) 115 29%
3 (North of Sandy Lake Rd., west of Denton Tap Rd.) 71 18%
4 (South of Sandy Lake Rd., west of Denton Tap Rd.) 71 18%
Demographic Profile
Tenure in Coppell
Gender
Area of Coppell
45
Demographic Factor Sample Size
(n=401) Incidence
Own 360 90%
Rent 41 10%
18-24 7 2%
25-34 19 5%
35-44 43 11%
45-54 105 26%
55-64 113 28%
65-74 81 20%
75+ 28 7%
Refused 5 1%
Demographic Profile – cont’d.
Age
Home Ownership
46
Demographic Factor Sample Size
(n=401) Incidence
Yes 30 8%
No 364 91%
Not sure 1 <1%
Refused 6 1%
White/Caucasian 301 75%
Asian/Asian-American 50 13%
African-American 16 4%
Native American 2 1%
Other 7 2%
Two or more/mixed 8 2%
Not sure 3 1%
Refused 14 3%
Demographic Profile – cont’d.
Ethnicity
Hispanic Descent
47
Demographic Factor Sample Size
(n=401) Incidence
<3 years 38 10%
3-<5 years 42 11%
5-<7 years 43 11%
7+ years 212 53%
Not sure 66 16%
6 years of age or younger 18 5%
7-12 years of age 51 13%
13-18 years of age 58 15%
No children under 18 at home 264 66%
Refused 10 2%
Demographic Profile – cont’d.
Children at Home
Future Tenure in
Coppell
48
Demographic Factor Sample Size
(n=401) Incidence
High school or less 20 5%
1-3 years of college/trade school/community college 56 14%
4-year college degree/bachelor’s degree 152 38%
Graduate or professional degree beyond college 168 42%
Not sure 1 <1%
Refused 4 1%
English 386 96%
Spanish 20 5%
Arabic 2 1%
Hindi 13 3%
Mandarin 1 <1%
Malay 1 <1%
Urdu 1 <1%
Other 27 7%
Demographic Profile – cont’d.
Languages
spoken at
home
(up to 3 responses
permitted)
Education
49
Demographic Factor 0-5 Years
(n=91)
6-15 Years
(n=110)
16-20 Years
(n=70)
20+ Years
(n=134)
Male 58% 64% 58% 61%
Female 42% 36% 42% 39%
<1 year 11% 0% 0% 0%
1-5 years 89% 0% 0% 0%
6-10 years 0% 56% 0% 0%
11-15 years 0% 44% 0% 0%
16-20 years 0% 0% 100% 0%
20+ years 0% 0% 0% 100%
1 (North of Sandy Lake Rd.,
east of Denton Tap Rd.) 31% 32% 46% 39%
2 (South of Sandy Lake Rd., east of
Denton Tap Rd.) 22% 34% 23% 25%
3 (North of Sandy Lake Rd., west of
Denton Tap Rd.) 28% 15% 14% 18%
4 (South of Sandy Lake Rd., west of
Denton Tap Rd.) 19% 19% 17% 17%
Demographic Profile (Sub-Set By Tenure)
Tenure in Coppell
Gender
Area of Coppell
50
Demographic Factor 0-5 Years
(n=91)
6-15 Years
(n=110)
16-20 Years
(n=70)
20+ Years
(n=134)
Own 65% 87% 89% 93%
Rent 35% 13% 11% 7%
18-24 5% 2% 7% 4%
25-34 20% 16% 4% 13%
35-44 50% 22% 11% 6%
45-54 20% 38% 33% 17%
55-64 2% 13% 31% 33%
65-74 1% 4% 12% 20%
75+ 3% 3% 3% 7%
Demographic Profile (Sub-Set By Tenure)
Age
Home Ownership
51
Demographic Factor 0-5 Years
(n=91)
6-15 Years
(n=110)
16-20 Years
(n=70)
20+ Years
(n=134)
Yes 13% 10% 8% 11%
No 82% 87% 92% 87%
Not sure 0% 0% 0% <1%
Refused 4% 3% 0% 2%
White/Caucasian 48% 66% 79% 81%
Asian/Asian-American 26% 17% 14% 7%
African-American 10% 4% 6% 3%
Native American 5% 0% 0% 0%
Other 4% 1% 0% 2%
Two or more/mixed 2% 6% 0% 3%
Not sure 0% 4% 0% 1%
Refused 4% 2% 1% 5%
Demographic Profile (Sub-Set By Tenure)
Ethnicity
Hispanic Descent
52
Demographic Factor 0-5 Years
(n=91)
6-15 Years
(n=110)
16-20 Years
(n=70)
20+ Years
(n=134)
<3 years 14% 3% 12% 13%
3-<5 years 16% 5% 14% 9%
5-<7 years 2% 15% 16% 11%
7+ years 52% 58% 48% 50%
Not sure 16% 18% 11% 18%
6 years of age or younger 22% 7% 3% 3%
7-12 years of age 44% 28% 3% 6%
13-18 years of age 8% 27% 16% 9%
No children under 18 at home 24% 38% 77% 79%
Refused 0% 1% 2% 2%
Demographic Profile (Sub-Set By Tenure)
Children at Home
Future Tenure in
Coppell
53
Demographic Factor 0-5 Years
(n=91)
6-15 Years
(n=110)
16-20 Years
(n=70)
20+ Years
(n=134)
High school or less 11% 3% 9% 3%
1-3 years of college/trade
school/community college 14% 13% 9% 17%
4-year college degree/bachelor’s
degree 27% 42% 41% 40%
Graduate or professional degree
beyond college 48% 42% 40% 38%
Not sure 0% 0% 0% 1%
Refused 0% 1% 1% 1%
English 91% 99% 98% 93%
Spanish 8% 11% 3% 3%
Arabic 0% 0% 1% 2%
Hindi 4% 1% 5% 3%
Mandarin 0% 0% 0% <1%
Malay 2% 0% 0% 0%
Urdu 2% 0% 0% 0%
Other 17% 9% 1% 9%
Demographic Profile (Sub-Set By Tenure)
Languages
spoken at
home
(up to 3 responses
permitted)
Education
Appendix
55
Final Questionnaire
Rev 5.4 English phone & online 1/24/2019
City of Coppell 2019 Community Survey
PHONE INTRODUCTION: Hello, I’m ______ and I’m calling on behalf of the City of Coppell. I’m with
Issues and Answers Research. We have some questions for residents about opinions regarding the City
and services the City provides.
[IF ASKED ABOUT HOW LONG THIS TAKES:] This should take less than 15 minutes of your time.
[IF TOLD THIS IS A BUSINESS:] [THANK AND TERMINATE]
WEB INTRODUCTION: Thank you for assisting us with this survey for the City of Coppell. The survey will
help the City plan for the needs of residents. Your name and specific answers are confidential. Please
take your time and answer as completely as possible.
[PN: THE WEB VERSION MUST SHOW A “BACK” BUTTON TO ALLOW RESPONDENTS TO RETURN AND
CHANGE ANSWER TO PRIOR QUESTION. CLIENT REQUIRES THIS.]
SAMPLE
1 Landline
2 Cell phone
3 Online
-------------------------------
S0. What is your preferred language for completing this survey?
1 English
2 Spanish [ARRANGE FOR CALLBACK]
3 Hindu [REFER TO WEBSITE]
4 Other [THANK AND TERMINATE]
[IF ONLINE, SKIP TO INST]
S1. Are you speaking to me on a cell phone?
1 Yes [ASK S2]
2 No [SKIP TO S3]
S2. Are you driving or is this a safe time for us to talk?
1 Safe time to talk ---------------[SKIP TO INST]
2 Driving or not safe --------------[SCHEDULE CALLBACK]
Rev 5.4 English phone & online 1/24/2019
(IF LANDLINE SAMPLE, ASK S3; ELSE SKIP TO S4)
S3. May I speak with the male or female head of your household, please?
1 Yes [CONTINUE]
2 Not available [SCHEDULE CALLBACK]
[INST] The next questions are to ensure that we are talking to a variety of people from all areas of the
City.
S4. (ONLINE) Are you male or female?
(PHONE) [RECORD FROM OBSERVATION, IF UNSURE, ASK:] Are you male or female?
1 Male
2 Female
S5. Roughly how many years have you lived in Coppell?
[PHONE: READ LIST IF NEEDED]
[ONLINE: SHOW ALL RESPONSE CATEGORIES]
1 Less than one year
2 1 to 5 years
3 6 to 10 years
4 11 to 15 years
5 16 to 20 years
6 More than 20 years
7 [DO NOT READ] I don’t live in Coppell [THANK AND TERMINATE]
6 [DO NOT READ] Not sure
7 [DO NOT READ] Prefer not to answer [THANK AND TERMINATE]
S6. In which area of Coppell do you live? [READ LIST]
1. North of Sandy Lake and East of Denton Tap
2. South of Sandy Lake and East of Denton Tap
3. North of Sandy Lake and West of Denton Tap
4. South of Sandy Lake and West of Denton Tap
S7. Do you own or rent your home?
1. Own
2. Rent
56
Final Questionnaire – cont’d.
Rev 5.4 English phone & online 1/24/2019
S8. Which of the following categories best describes your age? (READ LIST)
1 Less than 18 years of age (THANK AND TERMINATE)
2 18 to 24
3 25 to 34
4 35 to 44
5 45 to 54
6 55 to 64
7 65 to 74
8 75 or older
9 (DO NOT READ) Not sure
10. (DO NOT READ) Prefer not to answer
S9. Do you consider yourself to be Spanish, Hispanic or Latino?
1 Yes
2 No
3 Not sure
4 Prefer not to answer
S10. Which of the following best describes you? [READ LIST; ROTATE ITEMS 1-4]
1 White or Caucasian
2 Asian or Asian-American
3 African-American
4 Native American
5 Other (PLEASE SPECIFY)
6 Two or more/Mixed
7 Not sure
8 Prefer not to answer
[MAIN QUESTIONNAIRE]
1. Overall, how satisfied are you with the quality of life in Coppell?
1 Very satisfied
2 Satisfied
3 Dissatisfied
4 Very dissatisfied
7 (DO NOT READ) Not Sure
Rev 5.4 English phone & online 1/24/2019
1A. For what reasons do you feel that way? (OPEN END; UP TO THREE RESPONSES)
1B. Why did you choose to live in Coppell? (OPEN END; UP TO 3 RESPONSES)
2. During the time you have lived in Coppell, would you say the quality of life has improved, remained
the same or declined?
1 Improved
2 Remained the same
3 Declined
7 (DO NOT READ) Not Sure
[RANDOMIZE ORDER OF Q3 THROUGH Q32.]
Next is a list of community services and features. For each, please tell me whether you are very satisfied,
satisfied, dissatisfied or very dissatisfied with the service.
1 Very satisfied
2 Satisfied
3 Dissatisfied
4 Very dissatisfied
7 [DO NOT READ] Not Sure
3. Emergency medical services
4. Police services
5. Fire Department services
6. Public parks in Coppell
7. Recreational facilities in Coppell
8. Library including online services
9. Planning for residential development
10. Code Compliance
11. Building inspection services
12. Trash pickup and recycling services
13. Drinking water and wastewater collection services
14. Sidewalk maintenance
15. Courtesy and professionalism of City employees
16. The Old Town Coppell shopping and entertainment area
17. The City’s efforts to communicate with and engage residents
18. The City’s efforts to protect natural resources, the environment and open green space
19. The opportunity citizens have to share their ideas or opinions before the City makes important
decisions (ie- attending a Council meeting or board meeting)
20. The City Website
21. The Coppell Farmer’s Market
22. The Coppell Senior and Community Center
57
Final Questionnaire – cont’d.
Rev 5.4 English phone & online 1/24/2019
23. Job opportunities in Coppell
24. Economic development in Coppell
25. The Municipal Court
26. Public schools service serving Coppell families
27. Access to information about City facilities and services
29. Planning for the future needs of residents
30. Arts and cultural events in Coppell
31. Storm water drainage/control
32. Maintaining a qualified workforce of City employees
[END RANDOMIZATION BLOCK]
33. How satisfied are you that requests for police assistance receive a prompt response?
1 Very satisfied
2 Satisfied
3 Dissatisfied
4 Very dissatisfied
7 (DO NOT READ) Not Sure
(RANDOMIZE ORDER OF Q34 THROUGH 41) The next questsions are about living in Coppell. For each,
please tell me whether you are you Very Satisfied, Satisfied, Dissatisfied, or Very Dissatisfied with each
item.
(ALL QUESTIONS 34 THROUGH 41 USE THE SAME RESPONSE CATEGORIES, SHOWN BELOW.)
1 Very satisfied
2 Satisfied
3 Dissatisfied
4 Very dissatisfied
7 (DO NOT READ) Not Sure
34 The beautification and landscaping of City roadways
35. The overall appearance of Coppell
36. The condition of the main roads within the City
37. The condition of neighborhood streets
38. The ease of traffic flow on main roads within the City
39. How safe you feel in your neighborhood
40. How safe you feel in Coppell overall
41. The visibility of police in your neighborhood
[END ROTATION GROUP]
Rev 5.4 English phone & online 1/24/2019
42. What is your overall satisfaction with City services? Are you very satisfied, satisfied, dissatisfied or
very dissatisfied overall?
1 Very satisfied
2 Satisfied
3 Dissatisfied
4 Very dissatisfied
9 (DO NOT READ) Not Sure
43. The city is funded by various sources. What do you think is the percentage of your property taxes
that go to the City versus the County and School District?
RECORD PERCENTAGE:__________________
998 Not sure
999 Prefer not to answer
43A. Actually, 21% of your property taxes go to the City. The rest goes to the County and School Board.
Please consider all your experiences to date with services provided by the city. Would you consider
the money you pay to the City of Coppell versus the services the City provides to be a:
4 Great value
3 Good value
2 Fair value
1 Poor value
9 (DO NOT READ) No opinion
44. What is the one thing the City should do to make Coppell a better place in which to live? [OPEN
END]
58
Final Questionnaire – cont’d.
Rev 5.4 English phone & online 1/24/2019
[PRIORITIZATION 1]
45A. For each pair of items, please indicate which you feel is most important for the City to address in
terms of improving the quality of life in Coppell. Some items appear in multiple pairs for statistical
purposes. If an item is repeated, it will be paired each time with something different.
Pair # Item 1 Item 2 Answer #
26 2. Ease of traffic flow on
main roads
6. Diversity of Housing
43 4. Public parks and
Amenities
3. Technology/Smart Cities
15 1. Overall appearance of
Coppell
5. Storm water drainage
25 2. Ease of traffic flow on
main roads
5. Storm water drainage
41 4. Public parks and
Amenities
1. Overall appearance of
Coppell
63 6. Diversity of Housing 3. Technology/Smart Cities
54 5. Storm water drainage 4. Public parks and Amenities
32 3. Technology/Smart
Cities
2. Ease of traffic flow on main
roads
16 1. Overall appearance of
Coppell
6. Diversity of Housing
46 4. Public parks and
Amenities
6. Diversity of Housing
53 5. Storm water drainage 3. Technology/Smart Cities
12 1. Overall appearance of
Coppell
2. Ease of traffic flow on main
roads
65 6. Diversity of Housing 5. Storm water drainage
31 3. Technology/Smart
Cities
1. Overall appearance of
Coppell
42 4. Public parks and
Amenities
2. Ease of traffic flow on main
roads
Rev 5.4 English phone & online 1/24/2019
[PRIORITIZATION 2]
45B. Next, there are several groups of six items. For each group, please tell me what’s most important to
you in terms of your satisfaction with your quality of life in Coppell, and what’s least important to
you.
Group 1 Most important
(SINGLE RESPONSE)
Least important
(SINGLE RESPONSE)
Job opportunities and economic development
Trash pickup and recycling
The Municipal Court
Emergency medical and Fire services
The Coppell Senior Center
The ease of traffic flow on main roads within the City
Group 2 Most important
(SINGLE RESPONSE)
Least important
(SINGLE RESPONSE)
The Coppell Farmer’s Market
Drinking water and wastewater collection
Courtesy and professionalism of City employees
Maintaining a qualified workforce of City employees
Planning for the future needs of residents
Storm water drainage/control
Group 3 Most important
(SINGLE RESPONSE)
Least important
(SINGLE RESPONSE)
Public parks and recreational facilities
How safe you feel in your neighborhood
The visibility of police in your neighborhood
Access to information about City facilities and
services
Building inspection services
Code Compliance
Group 4 Most important
(SINGLE RESPONSE)
Least important
(SINGLE RESPONSE)
The condition of neighborhood streets
The overall appearance of Coppell
The Old Town Coppell shopping and entertainment
area
Police services
The City’s efforts to protect natural resources, the
environment and open green space
The condition of the main roads within the City
59
Final Questionnaire – cont’d.
Rev 5.4 English phone & online 1/24/2019
Group 5 Most important
(SINGLE RESPONSE)
Least important
(SINGLE RESPONSE)
Sidewalk maintenance
The City’s efforts to communicate with and engage
residents
Arts and cultural events
Public schools
The opportunity citizens have to share their ideas or
opinions before the City makes important decisions
How safe you feel in Coppell overall
Group 6 Most important
(SINGLE RESPONSE)
Least important
(SINGLE RESPONSE)
Library services
Planning for residential development
The opportunity citizens have to share their ideas or
opinions before the City makes important decisions
Trash pickup and recycling
Public parks and recreational facilities
Police services
Group 7 Most important
(SINGLE RESPONSE)
Least important
(SINGLE RESPONSE)
Library services
Sidewalk maintenance
The Municipal Court
The condition of neighborhood streets
The visibility of police in your neighborhood
Planning for the future needs of residents
Which of the following resources provided by the City of Coppell have you visited or used in the past 12
months? [READ LIST, ROTATE]
1 Have visited or used
2 Have not visited or used
7 Not sure
46. Public parks
47. Recreation centers
48. Cultural events
49. The library, either in-person or online
50. Building inspection
51. Code compliance
-----------------------------
Rev 5.4 English phone & online 1/24/2019
Have you had any emergency or non-emergency contact with [READ ITEM; ROTATE]?
1 Yes, had emergency contact
2 Yes, had non-emergency contact
3 Yes had both emergency and non-emergency contact
4 No contact
9 Not sure
52. Coppell Police Department
53. Coppell Fire Department
54. Coppell Emergency Medical Services
-------------------------------
55. Have you contacted the City regarding any questions or concerns in the past 12 months?
1 Yes, have contacted City [ASK Q56]
2 No have not [SKIP TO Q57]
7 Don’t recall [SKIP TO Q57]
56. How satisfied are you with each of the following aspects of your contacts with the City – Very
satisfied, Satisfied, Dissatisfied or Very Dissatisfied?
1 Very satisfied
2 Satisfied
3 Dissatisfied
4 Very dissatisfied
7 (DO NOT READ) Not Sure
A. The courtesy and professionalism of the person answering the phone
B. The promptness of response to your messages
C. Ability to connect to the correct person or department easily
D. The City representative took the time to understand your need or concern
E. How your issue or concern was resolved
F. How well the City response was explained to you
G. Follow-up by the City to make sure the issue was resolved
H. City personnel showed pride in their work
57. How well informed do you feel you are with the work of the City Council – very well informed,
somewhat well informed, not well informed, or not at all informed?
1 Very well informed
2 Somewhat well informed
3 Not well informed
4 Not at all informed
7 Not sure
60
Final Questionnaire – cont’d.
Rev 5.4 English phone & online 1/24/2019
(IF Q57 = 4, SKIP TO Q59)
58. How satisfied are you with the following aspects of the City Council’s work – very satisfied, satisfied,
dissatisfied or very dissatisfied? (READ LIST; RANDOMIZE)
1 Very satisfied
2 Satisfied
3 Dissatisfied
4 Very dissatisfied
7 (DO NOT READ) Not Sure
A. Council members working together to promote the community
B. Encouraging economic growth
C. Maintaining quality of life in the City
D. Developing effective planning and zoning regulations
E. Working to keep taxes reasonable
F. Planning for the future needs of residents
G. Managing City Budget
H. Providing an adequate forum for public input
59. How satisfied are you with how well the City communicates [READ FIRST ITEM, ROTATE] – very
satisfied, satisfied, dissatisfied or very dissatisfied?
1 Very satisfied
2 Satisfied
3 Dissatisfied
4 Very dissatisfied
7 (DO NOT READ) Not Sure
A. General information
B. Public safety notices
C. Emergency alerts
D. Information about special events and activities
E. Neighborhood and travel related notices such as road closures and water shutoffs
Rev 5.4 English phone & online 1/24/2019
60. How would you prefer to receive Information from the City [READ LIST; ROTATE; MULTIPLE
RESPONSE]?
1 Television
2 Radio
3 Newspaper
4 Direct mail
5 E-mail
6 The City website
7 The City’s Facebook page
8 The Coppell News water bill insert
9 The message portion of the water bill
10 The City’s Twitter page
11 The City’s Linked-In page
12 The City’s Instagram page
13 The City’s Nextdoor page
14 Talking with City staff
15 The City Council
16 The CITV community news cable TV channel
17 Watching a City YouTube video
18 Flyers or brochures available from the City
19 Digital signs
20 Other (PLEASE SPECIFY)
99 (DO NOT READ) Not sure
61. In the past 12 months, has anyone in your household used the City website to [READ ITEM; ROTATE;
MULTIPLE RESPONSE]?
1 Request services or documents from the City
2 Register for a City recreation program
3 Access the Library’s online catalog
4 Read weekly e-news
5 Pay fees or bills for City services
6 Do something else (PLEASE SPECIFY)
7 [DO NOT READ] Not sure
61
Final Questionnaire – cont’d.
Rev 5.4 English phone & online 1/24/2019
Finally, we have some questions for classification purposes
F0. How many more years do you plan to live in Coppell? [READ LIST]
1 Less than three years
2 Three to less than 5 years
3 Five to less than 7 years
4 Seven years or more
7 [DO NOT READ] Not sure
F2. If you have children under the age of 18 living in your home, please indicate the age groups into
which they fall? (READ LIST)
1 6 yeas or age or younger
2 7 to 12 years of age
3 13 to 18 years of age
4 (DO NOT READ) No children under 18 living in the home
9 (DO NOT READ) Prefer not to answer
F3. What is the highest level of education you have completed?
1 High school or less
2 1-3 years of college/trade school/community college
3 4-year college degree/bachelor’s degree
4 Graduate or professional degree beyond college
8 Not sure
9 Prefer not to answer
F4. What languages do you speak most often in your home? (DO NOT READ LIST; UP TO THREE
RESPONSES)
1 English
2 Spanish
3 Arabic
4 Hindu
5 Mandarin
5 Malay
6 Thai
7 Urdu
8 Vietnamese
9 Other (PLEASE SPECIFY)
Rev 5.4 English phone & online 1/24/2019
F5. Finally, do you have both a cell phone and a traditional landline phone?
1 Yes, both
2 No [SKIP TO CLOSING]
F6. Roughly what percentage of your personal calls do you make and receive using your cell phone?
RECODE PERCENT
(ASK Q7 ONLY IF SAMPLE = 3; ELSE SKIP TO CLOSING)
F7. Do you use a prepaid cell phone?
1 Yes
2 No
7 Not sure/Prefer not to answer
(CLOSING): Thank you. We appreciate your time and responses to the survey. The results of the survey
will be published on the City Website after the presentation to City Council, which will occur later
this year but is not yet scheduled.
Master
City of Coppell, Texas 255 E. Parkway Boulevard
Coppell, Texas
75019-9478
File Number: 2019-4794
File ID: Type: Status: 2019-4794 Agenda Item Mayor and Council
Reports
1Version: Reference: In Control: City Council
10/15/2019File Created:
10/22/2019Final Action: CC Upcoming eventsFile Name:
Title: Report by the City Council on recent and upcoming events.
Notes:
Agenda Date: 10/22/2019
Agenda Number:
Sponsors: Enactment Date:
Attachments: Enactment Number:
Hearing Date: Contact:
Effective Date: Drafter:
Related Files:
History of Legislative File
Action: Result: Return
Date:
Due Date: Sent To: Date: Acting Body: Ver-
sion:
Text of Legislative File 2019-4794
Title
Report by the City Council on recent and upcoming events.
Summary
Page 1City of Coppell, Texas Printed on 10/30/2020
Master
City of Coppell, Texas 255 E. Parkway Boulevard
Coppell, Texas
75019-9478
File Number: 2019-4795
File ID: Type: Status: 2019-4795 Agenda Item Council Committee
Reports
1Version: Reference: In Control: City Council
10/15/2019File Created:
10/22/2019Final Action: CC CommitteesFile Name:
Title: A.Report on C/FBISD/LISD - Mayor Pro Tem Mark Hill and
Councilmember Brianna Hinojosa-Smith
B.Report on CISD - Councilmembers Brianna Hinojosa-Smith and Biju
Mathew
C.Report on Coppell Seniors - Councilmember Gary Roden
Notes:
Agenda Date: 10/22/2019
Agenda Number:
Sponsors: Enactment Date:
Attachments: Enactment Number:
Hearing Date: Contact:
Effective Date: Drafter:
Related Files:
History of Legislative File
Action: Result: Return
Date:
Due Date: Sent To: Date: Acting Body: Ver-
sion:
Text of Legislative File 2019-4795
Title
A.Report on C/FBISD/LISD - Mayor Pro Tem Mark Hill and Councilmember Brianna
Hinojosa-Smith
B.Report on CISD - Councilmembers Brianna Hinojosa-Smith and Biju Mathew
C.Report on Coppell Seniors - Councilmember Gary Roden
Summary
Page 1City of Coppell, Texas Printed on 10/30/2020