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Policy & Market Strategies �t @' ; 6'�` �,
Policy and market measures are less visible than physical " '
improvements,but they are equally critical. p y i r '';•r' ; 1`'-•-
Policy Strategies e a,' �.- -11, , t— ,co pen.
• Zoning recommendations include creating an "Old , 11- - '�' ,o 11
Coppell Mixed Use"district and an "Old Coppell Residen- ���� ` :,'
tial"district. _ 4 C: =. ''t ."'
• Design Standards should be based upon the Urban & =�3, -
Architectural Design standards of this plan. �� � J s,. 1_
we Parking Requirements should be more lenient than other i - ��
�.... >� ,
parts of the City because of on-street parking and shared �" F
parking opportunities in Old Coppell. /
Market Strategies f 2
e A non-profit Organization should be established to 4_
improve, manage and market Old Coppell.
• Business Retention,Expansion&Recruitment efforts
should follow this plan's recommended tenant mix.
• Education&Clearinghouse services should be provided by
the proposed Old Coppell organization.
• Centralized Retail Management strategies should include x
standardized hours and days of operation,joint advertis- II I
ing, and use of a common logo. `-4-- ,S . i i . �v ,�;
• Marketing&Promotion efforts should include image
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develo ment brochures,advertising,
publicity,and .L., .
special events.
• Funding&Incentives include enhancing existing programs
and creating new ones, including loan pools, property *.
tax relief,and technical services.
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Looney Ricks Kiss
209 10th Avenue South,Ste 408
Nashville. Tennesenn 37932