(Corrected) Re-send of Case # PD-250R3R-HThe corrected and clarified version of my earlier send.
Dear Commissioner,
Regarding July 19th's Case No. PD-250R3R-H, [Entry Feature Sign],
Lot1RX, Block B:
As a substantial property owner in the Old Town Coppell area, and one
of many in Old Town who either stand to benefit or lose from the
decisions boards like this one make towards future design affecting this
area of Coppell, I would first state that I think we have benefited
from much of the City of Coppell's forward thinking. When the City
enacts public infrastructure bonds to eventually build sidewalks,
improve roads and parking, add tasteful landscaping, (and in Old Town
Coppell's case) period piece lighting to enhance its historic appeal, we
all benefit. When the City hires an architectural design firm like
Looney-Ricks-Kiss, which emphasizes urban land revitalization and and
adaptive reuse, then implementing a land use plan with full
participation and consent of all business and property owners as well as
interested residents with a stake in the Old Town, we all benefit. We
might not see those assets initially because their effects are long term
and less tangible, especially when development doesn't immediately take
place. So, when the City ostensibley purchases land adjacent to the
historic district to oversee/maintain control of its eventual
development, I think we can see a potential benefit and an intent to
protect and preserve the historic area as this adjacent land "develops
out". But I suspect that something happens when a City sits on its own
non-tax generating property long enough, and ideas abound as other
Cities condemned/ purchased land to develop publicly or in a public/
private relationship to generate profit for that City and the private
developer, et al (IE. the city of Boston)...well, that is called
gambling, maybe a more enlightened form, but a gamble nonetheless--and
who's to say who benefits and when, other than the developer... I do kn
As a substantial property owner in the Old Town Coppell area, and one
of many in Old Town who either stand to benefit or lose from the
decisions boards like this one make towards future design affecting this
area of Coppell, I would first state that I think we have benefited
from much of the City of Coppell's forward thinking. When the City
enacts public infrastructure bonds to eventually build sidewalks,
improve roads and parking, add tasteful landscaping, (and in Old Town
Coppell's case) period piece lighting to enhance its historic appeal, we
all benefit. When the City hires an architectural design firm like
Looney-Ricks-Kiss, which emphaow who will lose if this doesn't
work--that will be the tax payer, and as a substantial taxpayer in the
area, let me be on record as saying I do want this development to
succeed. It now has to succeed, and that should be a problem for anyone
who is a taxpayer in the City of Coppell.
I now return to the original point of this letter regarding the above
proposed sign; a sign notable for its non-conformity to any Coppell
building code standard or design guidelines proffered by LRK
(Loony/Ricks/ Kiss) and adopted by the City in January of 2007, a sign
which symbolizes the developer's triumphal signature on his development.
For us in Old Coppell, it provides one last attempt, no matter how
feeble, to require a developer (at the very least), to reference the
area in which he is conducting business in, and which will affect all
owners and businesses in this historic core from now on. Mr. Yancey
needs to be held to a naming concession regarding the sign's actual
location at the very least. I think this issue is of critical
importance; because as small as an accurate, but correct name change
seems, we set a precedent for the remaining time left for--and adaptive
reuse of--Old Town. Will this be a development that stands in union
with and integrates into the existing historic core? ...or is it just an
attempt to opportunistically push aside its downscale neighbor for
grander possibilities outside the limitations of a quaint, but
antiquated part of town? Providing an excuse to eventual renovate
out-of-existence the remaining Historic core? On a lighter note: Neon
is fun. Is neon good in or for Old Coppell? I don't know. Is a large
sign appended to a giant Entry Feature--a sign as large as the facade of
Joe Shirley's Barber Shop--a good idea? I don't think so and I surely
don't think it conforms to "pedestrian-scale street signage" as
envisioned in the Guidelines mentioned above (See Old Coppell Design
Guidlines starting at pg. 5's Chapter on "New Construction": pg. 15--
N: 1, 3 (c.,d.,e.); pg. 16--(N cont.) 5 b., 6, <
I now return to the original point of this letter regarding the above
proposed sign; a sign notable for its non-conformity to any Coppell
building code standard or design guidelines proffered by LRK
(Loony/Ricks/ Kiss) and adopted by the City in January of 2007, a sign
which symbolizes the developer's triumphal signature on his development.
For us in Old Coppell, it provides one last attempt, no matter how
feeble, to require a developer (at the very least), to reference the
area in which he is conducting business in, and which will affect all
owners and businesses in this historic core from now on. Mr. Yancey
needs to be held to a naming concession regarding the sign's actual
location at the very least. I think this issue is of critical 7, 8 & 9.
I'm sure many of you may react to a request to limit the size and scale
of this sign with shrugged shoulders--not to mention the non-standard
neon component since it's new and unique for Coppell--because the
proverbial horse is already out of the barn so to speak with the
approval on May 8th of the "Entry Feature" as proof of its moot point.
The fact is that no where on that sign is mentioned the immediate local
wherein it resides: that is a problem. "Main Street, Coppell," could
be located anywhere in Coppell. We have been told by some Commissioners
and City Councilmen, as well as the developer that this project is
integrated in with the historic core of Coppell. "We are all Coppell,
not Old Coppell...nor Main Street Coppell...", to paraphrase a Council
member at May's City Council vote to allow the entry feature. (This
Councilman, by the way, received cheers of congratulation from his
fellow Councilmen for this observation)--I couldn't disagree more. On
an obvious level, we are Coppell; but we are also and more importantly,
the original, the historic Old Town Coppell district, not the Denton Tap
business corridor, nor Sandy Lake's residential area or the MacArthur/
Belt Line corridor for that matter. We have our own unique character
and flavor--for better or worse....and I'd say most people notice and
appreciate the difference in feel and look from other parts of Coppell.
When I see the name "Coppell" alone, I think of everything that falls
within the City boundaries, and of course there is nothing wrong with
that. When I hear "Old Town Coppell", I think of a specific local, to
restate an obvious point. The Developer's own wording (on the proposed
neon signage) already belies something set apart, more related to the
rest of Coppell: "Main Street Coppell" The developer, when questioned
on this point, said he had already been handing out brochures; his
web-site's on-line rendering already marketing the very wording, "Main
Street"
The fact is that no where on that sign is mentioned the immediate local
wherein it resides: that is a problem. "Main Street, Coppell," could
be located anywhere in Coppell. We have been told by some Commissioners
and City Councilmen, as well as the developer that this project is
integrated in with the historic core of Coppell. "We are all Coppell,
not Old Coppell...nor Main Street Coppell...", to paraphrase a Council
member at May's City Council vote to allow the entry feature. (This
Councilman, by the way, received cheers of congratulation from his
fellow Councilmen for this observation)--I couldn't disagree more. On
an obvious level, we are Coppell; but we are also and more importantly,
the original, the historic Old Town Coppell district, not the Denton Tap
business corridor, nor Sandy Lake's residential area or the MacArthur/
Belt Line corridor for that matter. We have our own unique character
and flavor--for better or worse....and I'd say most people notice and
appreciate the difference in feel and look from other parts of Coppell.
When I see the name "Coppell" alone, I think of everything that falls
within the City boundaries, and of courseONT>"Coppell" and had been for
the last several months (a little presumptuously, I might add). He then
side-stepped the issue altogether, only saying it was too late to add
this detail. This tells me that despite protests to the contrary, he
never planned or considered partnership or integration in with Old Town
much in the first place. Did his marketing research lead him to
conclude that word(s) "Old" or "Old Town") used in any pre-advertising
blitz and "branding" opportunity afforded by this Entry f
The fact is that no where on that sign is mentioned the immediate local
wherein it resides: that is a problem. "Main Street, Coppell," could
be located anywhere in Coppell. We have been told by some Commissioners
and City Councilmen, as well as the developer that this project is
integrated in with the historic core of Coppell. "We are all Coppell,
not Old Coppell...nor Main Street Coppell...", to paraphrase a Council
member at May's City Council vote to allow the entry feature. (This
Councilman, by the way, received cheers of congratulation from his
fellow Councilmen for this observation)--I couldn't disagree more. On
an obvious level, we are Coppell; but we are also and more importantly,
the original, the historic Old Town Coppell district, not the Denton Tap
business corridor, nor Sandy Lake's residential area or the MacArthur/
Belt Line corridor for that matter. We have our own unique character
and flavor--for better or worse....and I'd say most people notice and
appreciate the difference in feel and look from other parts of Coppell.
When I see the name "Coppell" alone, I think of everything that falls
within the City boundaries, and of courseeature might taint his project?
Who knows? What would it really hurt to have this proposed sign,
hopefully modified to scale, reference the area of which it derives its
existence in the first place? It is a sentiment to say something is
'one thing'--as in the case of the Council member proclaiming 'we are
all Coppell,' but that doesn't neccessarily make it so. Maybe we
eventually meld more as Old Town with Main Street in Old Town, but this
acknowledgement of place needs to happen if that future is to take
place. Wouldn't this be a "good-will"
The fact is that no where on that sign is mentioned the immediate local
wherein it resides: that is a problem. "Main Street, Coppell," could
be located anywhere in Coppell. We have been told by some Commissioners
and City Councilmen, as well as the developer that this project is
integrated in with the historic core of Coppell. "We are all Coppell,
not Old Coppell...nor Main Street Coppell...", to paraphrase a Council
member at May's City Council vote to allow the entry feature. (This
Councilman, by the way, received cheers of congratulation from his
fellow Councilmen for this observation)--I couldn't disagree more. On
an obvious level, we are Coppell; but we are also and more importantly,
the original, the historic Old Town Coppell district, not the Denton Tap
business corridor, nor Sandy Lake's residential area or the MacArthur/
Belt Line corridor for that matter. We have our own unique character
and flavor--for better or worse....and I'd say most people notice and
appreciate the difference in feel and look from other parts of Coppell.
When I see the name "Coppell" alone, I think of everything that falls
within the City boundaries, and of course gesture easily afforded by the
developer; a concession graciously offered since he already has been
granted his mock grain elevator and silo--the imposing Entry Feature
already having been approved? Please understand that everything Old
Town Coppell represents, for better or worse, and whatever we are to
become and still currently enjoy through a shared heritage and a sense
of place is symbolized, in this case, by our name--Old (Town) Coppell.
Why would he want to be set apart from the area he stands to profit
from?
The fact is that no where on that sign is mentioned the immediate local
wherein it resides: that is a problem. "Main Street, Coppell," could
be located anywhere in Coppell. We have been told by some Commissioners
and City Councilmen, as well as the developer that this project is
integrated in with the historic core of Coppell. "We are all Coppell,
not Old Coppell...nor Main Street Coppell...", to paraphrase a Council
member at May's City Council vote to allow the entry feature. (This
Councilman, by the way, received cheers of congratulation from his
fellow Councilmen for this observation)--I couldn't disagree more. On
an obvious level, we are Coppell; but we are also and more importantly,
the original, the historic Old Town Coppell district, not the Denton Tap
business corridor, nor Sandy Lake's residential area or the MacArthur/
Belt Line corridor for that matter. We have our own unique character
and flavor--for better or worse....and I'd say most people notice and
appreciate the difference in feel and look from other parts of Coppell.
When I see the name "Coppell" alone, I think of everything that falls
within the City boundaries, and of courseT>
If this one, last, possibly belated attempt to integrate the place name
isn't required, I contend there will be a slow but perceptible change
occurring over the next several years in the attitude of future
Commissioners and Councilmen, to eventually push aside the "limitations"
of an antiquated design overlay ("which is already ten years old" to
quote Gary Seib) and allow more "visionary" approaches to this
continuing problematic area, this eyesore in Coppell...the pursuit of
future tax dollars will influence this direction, as well as a growing
lack of historic connection to a visibly poorer looking neighborhood
(how many original owners or their relatives are left in Coppell?) as
compared to its thriving brother Main Street...especially in lean years.
I see do potentially higher tax revenue for the City if this development
is a success--and again, as a tax payer, I do want its success. But
without cooperation and integration--forced if need be--upon this
developer or any other for that matter, Old Town Coppell will languish,
becoming two, distinct districts of town, delineated and perceptibly
forming, albiet occupying immediately adjacent territory to one another.
Future rental rates will remain virtually the same for the Old Town
property owners, whose B but mostly C class properties are more or less
dictated by their improvement quality, therefore less revenue for those
owners in the immediate future. I see property owners scrambling to
keep up with these increased costs with less/ little money for
improvements and eventually the forced sale or demolition of buildings
(outcomes of an 'enlightened, progressive approach' referenced above
with newer Councils and Commissioners). These properties wont be
suitable as they currently stand except as high scale service/retail
require
If this one, last, possibly belated attempt to integrate the place name
isn't required, I contend there will be a slow but perceptible change
occurring over the next several years in the attitude of future
Commissioners and Councilmen, to eventually push aside the "limitations"
of and to justify the increased tax base and for the costs of
infrastructure/ construction required on these same lots once these
properties sell or are foreclosed upon and then demolished. Who knows,
maybe Main Street II will begin, as lots north of the development are
acquired at fire sale prices and remaining property owners are squeezed
out...its only one Broker/ Owner' scenario and opinion, but then again,
I'm not gambling--at least not with taxpayers money.
I hope you'll consider holding the applicant to existing design
parameters which would provide 1) limitations on the scale and material
used on the proposed signage for "the Entry Feature" to be located on
the Northeast corner of Main Street as well as 2) the proposed sign
referencing "Old Town" (or at the least, "Old") on the sign next to the
word "Coppell":
IE. "Main Street Old Town Coppell"/ Main Street Old Coppell
srchadick@earthlink.net <mailto:srchadick@earthlink.net>
d him to
conclude that word(s) "Old" or "Old Town") used in any pre-advertising
blitz and "branding" opportunity afforded by this Entry f
The fact is that no where on that sign is mentioned the immediate local
wherein it resides: that is a problem. "Main Street, Coppell," could
be located anywhere in Coppell. We have been told by some Commissioners
and City Councilmen, as well as the developer that this project is
integrated in with the historic core of Coppell. "We are all Coppell,
not Old Coppell...nor Main Street Coppell...", to paraphrase a Council
member at May's City Council vote to allow the entry feature. (This
Councilman, by the way, received cheers of congratulation from his
fellow Councilmen for this observation)--I couldn't disagree more. On
an obvious level, we are Coppell; but we are also and more importantly,
the original, the historic Old Town Coppell district, not the Denton Tap
business corridor, nor Sandy Lake's residential area or the MacArthur/
Belt Line corridor for that matter. We have our own unique character
and flavor--for better or worse....and I'd say most people notice and
appreciate the difference in feel and look from other parts of Coppell.
When I see the name "Coppell" alone, I think of everything that falls
within the City boundaries, and of courseeature might taint his project?
Who knows? What would it really hurt to have this proposed sign,
hopefully modified to scale, reference the area of which it derives its
existence in the first place? It is a sentiment to say something is
'one thing'--as in the case of the Council member proclaiming 'we are
all Coppell,' but that doesn't neccessarily make it so. Maybe we
eventually meld more as Old Town with Main Street in Old Town, but this
acknowledgement of place needs to happen if that future is to take
place. Wouldn't this be a "good-will"
The fact is that no where on that sign is mentioned the immediate local
wherein it resides: that is a problem. "Main Street, Coppell," could
be located anywhere in Coppell. We have been told by some Commissioners
and City Councilmen, as well as the developer that this project is
integrated in with the historic core of Coppell. "We are all Coppell,
not Old Coppell...nor Main Street Coppell...", to paraphrase a Council
member at May's City Council vote to allow the entry feature. (This
Councilman, by the way, received cheers of congratulation from his
fellow Councilmen for this observation)--I couldn't disagree more. On
an obvious level, we are Coppell; but we are also and more importantly,
the original, the historic Old Town Coppell district, not the Denton Tap
business corridor, nor Sandy Lake's residential area or the MacArthur/
Belt Line corridor for that matter. We have our own unique character
and flavor--for better or worse....and I'd say most people notice and
appreciate the difference in feel and look from other parts of Coppell.
When I see the name "Coppell" alone, I think of everything that falls
within the City boundaries, and of course gesture easily afforded by the
developer; a concession graciously offered since he already has been
granted his mock grain elevator and silo--the imposing Entry Feature
already having been approved? Please understand that everything Old
Town Coppell represents, for better or worse, and whatever we are to
become and still currently enjoy through a shared heritage and a sense
of place is symbolized, in this case, by our name--Old (Town) Coppell.
Why would he want to be set apart from the area he stands to profit
from?
The fact is that no where on that sign is mentioned the immediate local
wherein it resides: that is a problem. "Main Street, Coppell," could
be located anywhere in Coppell. We have been told by some Commissioners
and City Councilmen, as well as the developer that this project is
integrated in with the historic core of Coppell. "We are all Coppell,
not Old Coppell...nor Main Street Coppell...", to paraphrase a Council
member at May's City Council vote to allow the entry feature. (This
Councilman, by the way, received cheers of congratulation from his
fellow Councilmen for this observation)--I couldn't disagree more. On
an obvious level, we are Coppell; but we are also and more importantly,
the original, the historic Old Town Coppell district, not the Denton Tap
business corridor, nor Sandy Lake's residential area or the MacArthur/
Belt Line corridor for that matter. We have our own unique character
and flavor--for better or worse....and I'd say most people notice and
appreciate the difference in feel and look from other parts of Coppell.
When I see the name "Coppell" alone, I think of everything that falls
within the City boundaries, and of courseT>
If this one, last, possibly belated attempt to integrate the place name
isn't required, I contend there will be a slow but perceptible change
occurring over the next several years in the attitude of future
Commissioners and Councilmen, to eventually push aside the "limitations"
of an antiquated design overlay ("which is already ten years old" to
quote Gary Seib) and allow more "visionary" approaches to this
continuing problematic area, this eyesore in Coppell...the pursuit of
future tax dollars will influence this direction, as well as a growing
lack of historic connection to a visibly poorer looking neighborhood
(how many original owners or their relatives are left in Coppell?) as
compared to its thriving brother Main Street...especially in lean years.
I see do potentially higher tax revenue for the City if this development
is a success--and again, as a tax payer, I do want its success. But
without cooperation and integration--forced if need be--upon this
developer or any other for that matter, Old Town Coppell will languish,
becoming two, distinct districts of town, delineated and perceptibly
forming, albiet occupying immediately adjacent territory to one another.
Future rental rates will remain virtually the same for the Old Town
property owners, whose B but mostly C class properties are more or less
dictated by their improvement quality, therefore less revenue for those
owners in the immediate future. I see property owners scrambling to
keep up with these increased costs with less/ little money for
improvements and eventually the forced sale or demolition of buildings
(outcomes of an 'enlightened, progressive approach' referenced above
with newer Councils and Commissioners). These properties wont be
suitable as they currently stand except as high scale service/retail
require
If this one, last, possibly belated attempt to integrate the place name
isn't required, I contend there will be a slow but perceptible change
occurring over the next several years in the attitude of future
Commissioners and Councilmen, to eventually push aside the "limitations"
of and to justify the increased tax base and for the costs of
infrastructure/ construction required on these same lots once these
properties sell or are foreclosed upon and then demolished. Who knows,
maybe Main Street II will begin, as lots north of the development are
acquired at fire sale prices and remaining property owners are squeezed
out...its only one Broker/ Owner' scenario and opinion, but then again,
I'm not gambling--at least not with taxpayers money.
I hope you'll consider holding the applicant to existing design
parameters which would provide 1) limitations on the scale and material
used on the proposed signage for "the Entry Feature" to be located on
the Northeast corner of Main Street as well as 2) the proposed sign
referencing "Old Town" (or at the least, "Old") on the sign next to the
word "Coppell":
IE. "Main Street Old Town Coppell"/ Main Street Old Coppell
srchadick@earthlink.net <mailto:srchadick@earthlink.net>