Town Center L1B3-CS 981119 CITY OF COPPELL
PLANNING DEPARTMENT
STAFF RF. PORT
CASE: TOWN CENTIi' ll ADDITION, I.OT 1, RI.OCK 3,
SITI PI,AN A
P & Z HEARING DATE: November 19, 1998
C.C. HEARING DATE: December 8, 1998
LOCATION: Northeast comer of Denton Tap Road and Town Center
Boulevard.
SIZE OFAREA: 2.544 acres containing an approximate 25,000 square foot
building.
CURRENT ZONING: TC (Town Center).
REQUEST: Amendment to the Site Plan to allow a monument sign.
APPLICANT: Owner: Sign Company:
Matt Malouf Reynolds Signs
3811 Turtle Creek Blvd., 1800 P.O. Box 177185
Dallas, Tx. 75219 Irving, Tx. 75017
(214) 219-4900 (972) 870-1594
Fax: (214) 219-4901 Fax: (972) 870-1598
HISTORY: This property gained site plan approval approximately one year
ago and currently has a 25,000 square foot retail building being
constructed on it.
TRANSPORTATION: Denton Tap Road is a P6D 6 lane divided thoroughfare built to
standard in a 110 foot r.o.w.
SURROUNDING LAND USE & ZONING:
North- vacant parcel, then office building; "TC' Town Center
South -bank building; "TC" Town Center
East - city building (Justice Center); uTC' Town Center
West -residential across Denton Tap Road; "PD-SF-9" residential planned dev.
COMPREHENSIVE PLAN: The Comprehensive Plan shows the property as suitable
for neighborhood retail.
Item# 15
DISCUSSION: At first blush, this appears to be a pretty insignificant request-a
proposal to add a monument sign to a commercial development.
Upon closer observation, however, and being aware of the
impact such a sign will have on the entire Town Center
development, caution must be exercised as the request is
reviewed. By that we mean is the sign absolutely necessary for
properly advertising good~ and services offered by the center?
Does the design of the sign compliment and retain the same
architectural style of the building itself?. Are the colors proposed
for the sign compatible with what is already existing in Town
Center?
During our initial review, the sign included business
identification blocks. The applicant has eliminated them with this
submittal. However, just because the sign ordinance allows a
maximum 60 square foot sign, is it prudent for staff to
recommend it considering the size of the center?
These and other concerns leads staff to question the necessity for
this sign. We could support a sign that is more in keeping with
the development of Town Center. Although the Architectural
Review Board has endorsed this design (there is some question
regarding whether the Board even has to review signs), we feel
modifications are in order. A sign similar to Wendy's-cast stone
with more traditional lettering set into a brick pylon with cast
stone trim-makes more sense here. The proposed stylized
lettering with the extended diamond shape and red/black color
does not compliment signage already in place within Town
Center. If the sign is redesigned in such a way that it more
closely relates to the architectural style of the center itself, and if
the sign colors are toned down (read: get rid of the red color and
the stylized "Eleanor") staff would be more inclined to support
this request.
RECOMMENDATION TO THE PLANNING AND ZONING COMMISSION:
Staff could recommend approval of the request provided the applicant redesign
the sign based upon our comments, consider reducing the size of
the signage (l~erhaps a size more in line with a 4 foot by 8 foot
dimension), and insure the location proposed does not cause a
traffic hazard.
ALTERNATIVES: 1) Recommend approval of the request
2) Recommend disapproval of the request
ATTACHMENTS: 1) Sign Elevation 2) Sign Location
3) Architectural Review Board letter 4) Engineering Comments
Item # 15
Isabelle Moro, AICP November 10, 1998
City Plmmer
City of Coppell
P.O. Box 478
Coppeil, Tex~ 75019 V'mFac, simile: 972-304-3570
Hard Copy to Follow Via US Mail,
.. I
~!i';- RE: Town Center Addition. Lot 1, Block 3
,~i... Matt Malouf Sisn
Dem' Ma. ]Hero:
The Town Center Architectural Control Committee has reviewed and approved the above
referenced ~isn that was submitted m your oface.
If' you have any questions please do not hesitate to call me. Thank you in advance for
your assistance in this matter.
lP')~l Merit Orive · Suite 1750. Dallas, Texas75251-2252 · Office: (972)386.9157 · Fax: (972)233-5881