Valley R Plaza A-CS 970515 CITY OF COPPELL
PLANNING DEPARTMENT
STAFF REPORT
CASE NO.: PD-157RR, VALLEY RANCH PLAZA
P & Z HEARING DATE: May 15, 1997
C.C. HEARING DATE: June 10, 1997
LOCATION: Southwest corner of MacArthur Boulevard and Beltline Road.
SIZE OF AREA: 3.895-acre PD; 1.211 acres involved in requested amendment
CURRENT ZONING: PD-C (Planned Development-Commercial)
REQUEST: Amend Site Plan of the 3,278 s.f. drive-through restaurant to
permit additional signage on the eastern elevation of the building.
APPLICANT: Applicant: Representative:
McDonald's Corporation David E. Larsen, AIA
511 E Carpenter Fwy, Ste 275 3011 Canton St
Irving TX 75062 Dallas TX 75226
972-869-1888 214-939-3908
FAX 972-869-5380 FAX 214-939-3907
HISTORY: This property was platted in 1987 and replatted in 1992. City
Council granted three Special Use Permits on portions of the
property in 1987--one for a service station, one for a car wash,
and one for a convenience store. In mid-1994 Council granted
Special Use Permits for a Schlotzsky's on the most northwesterly
portion of the site and for an Arby's on the most southerly portion.
In late 1994 Council granted a Special Use Permit for a SpeeDee
Oil Change facing Belt Line Road adjoining the east side of the
proposed Schlotzsky's. None of these proposals were built. In
1996, the property was reclassified as a PD-C district for a drive-
through restaurant and a separate retail/restaurant building. This
is the second request for an amendment to the PD district with
respect to the McDonald's drive-through restaurant portion of the
overall site.
Item # 6
TRANSPORTATION: MacArthur Boulevard is a P6D divided major thoroughfare built
to standard in a 110'-wide right-of-way. Belt Line Road is shown
on the thoroughfare plan as a P6D and is scheduled for
construction by Dallas County, but currently is a 2-lane asphalt
roadway contained within a 120'-wide right-of-way.
SURROUNDING LAND USE & ZONING:
North - vacant; C zoning
South - restaurant; LI zoning
East - shopping center; LI zoning
West vacant; C zoning
COMPREHENSIVE PLAN: The Comprehensive Plan shows the property as suitable for
regional retail uses.
DISCUSSION: On the original plans for McDonald's, the applicant did not show a sign
on the east face of the building. Upon completion of the building the
applicant now believes this to have been a mistake.
In reviewing plans, staff sometimes overlooks details and considers a site
plan revision request to be an opportune time to correct errors it may have
made. At the Development Review Committee meeting, staff suggested
three possible improvements to the existing facilities: 1) changing the
color of the M in the McDonald's attached sign, 2) modifying the roof
access, and 3) replacing the plastic on the monument sign with a concrete
panel having recessed letters.
The applicant has agreed to replace the M with a white letter in the same
typestyle as the other letters that make up the word McDonald's both on
the existing attached sign and on the one proposed. Furthermore, the
applicant will place a solid gate at the entrance to the roof. The gate will
be painted the same color as the parapet and ground-level door, thus being
less intrusive.
The applicant proposes no change to the monument sign. While staff
thinks that a more monolithic monument sign would look better, it will
defer to the Planning and Zoning Commission for its opinion in that
regard.
Since the DRC meeting, the Playland equipment has arrived. The metal
pennants were not removed as required by the Planning and Zoning
Commission and the amount of accent color may exceed the allowed 1%.
Before making further changes to the site plan approvale planning staff
Item # 6
believes all installations in place should comply with previous approvals.
We suggest this can be accomplished by removing the pennants and
switching two panels.
RECOMMENDATION TO THE PLANNING AND ZONING COMMISSION:
The planning staff recommends approval of the site plan amendment upon
compliance with the terms and conditions of the previous site plan
amendment relative to the outdoor patio and playground,and disposition
of the monument sign issue at the discretion of the Commission.
ALTERNATIVES: 1) Recommend approval of the Amendment
2) Recommend disapproval of the Amendment
3) Recommend modification of the Amendment
4) Take under advisement for reconsideration at a later date.
ATTACHMENTS: 1) Building Elevations
Item # 6