Town Center West-CS020620CITY OF COPPELL
PLANNING DEPARTMENT
STAFF REPORT
CASE NO.: PD- 178R3, TOWN CENTER WEST
GameStop
P & Z HEARING DATE: June 20, 2002
C.C. HEARING DATE: July 9, 2002
STAFF REP.: Marcie Diamond, Assistant Planning Director
LOCATION: GameStop, Suite 400 in the Market at Town Center Retail Center
at 171 N. Denton Tap Road.
SIZE OF AREA: Approximately 1,150 square feet.
CURRENT ZONING: PD -178R (Planned Development -198 Revised)
REQUEST: PD -178R3 (Planned Development -178 Revision 3) to allow an
amendment to the Planned Develop- 1Xment's attached signage
requirements.
APPLICANT:
Mr. David Tomaino
GameStop
2250 William D. Tate Ave.
Grapevine, Texas 76051
817 - 424 -2000
817 -424 -2810
Steve Barryman
US Signs
2220 San Jancinto
Denton, Texas 76205
940 -380 -9153
940 - 380 -9395
HISTORY: This property was rezoned from C (Commercial) to Conceptual
Plan Development District (PD -178) for commercial uses in 1999.
In March 2000, Council approved detail site plans for this property
-- the eastern 1.8 acres for retail /medical /restaurant uses, and the
western 2.7 acres for a day -care building and a child - development
facility.
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On January 9, 2001, Council approved S -1183 for Quizno's
restaurant and S -1182 for a coffeehouse in this shopping center.
Revised signage for CC's Coffee House was approved in May of
2001. On September 18, 2001, Council approved S -1190 for the
Green Pepper restaurant, which is located at the northern end of
this center.
On December 11, 2001, Council approved S -1194 for Frost Bites
Italian Ice, subject to a specific sign plan (consisting of ivory
channel letters) which was attached to and made a part of the
ordinance establishing this use. However, the installed sign was
substantially different than the sign approved as part of the
establishing SUP, having a logo occupying approximately 50% of
the signage, plus additional words. As instructed by the Planning
and Zoning Commission, approval for this revised sign was
requested through the public hearing process and was subsequently
recommended for approval on May 16, 2002. City Council
consideration is scheduled for June 25`
TRANSPORTATION: Denton Tap Road is a P6D, six -lane divided thoroughfare, with 37
feet of paving in each direction, contained within 110 -120 feet of
right -of -way. Town Center Blvd. West is a 27 -foot wide local
street allowing access to the Coppell High School property.
SURROUNDING LAND USE & ZONING:
North- single- family development; PD -129, SF -9
South - undeveloped; C (Commercial)
East - Comerica Bank; TC (Town Center)
West - single - family development; SF -12
COMPREHENSIVE PLAN: The Comprehensive Plan shows the property as suitable for
retail and commercial uses.
DISCUSSION: This request is to revise the existing GameStop sign to allow for
one -half of the letters on the sign (the Stop) to be red letters. As
discussed in the HISTORY section, detail plans for this retail
center were approved in March of 2000. The conditions for this
PD specified signage criteria, which specifically stated that the
signage shall be limited to:
Individually lighted and mounted channel letters, with
RHOM & HAAS 32146 or Equal, Ivory 1/8" thick
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Page 2 of 3
Plexiglas Faces......... Typestyle color or logo exceptions
are only by written approval of owner.
All lettering in the existing signage at this center consists of ivory
channel letters. Logos have been permitted for Quiznos, CC's
Coffee, although limited to a maximum of 20% of the sign area.
Frost Bites also incorporated a logo; however, it is currently
being requested to occupy 50% of the sign. The permit for the
Frost Bites sign was granted prior to the passage of the ordinance
limiting the logo to 20% of the signage. City Council
consideration of this request is scheduled for June 25`
On March 19, 2001, Council approved various revisions to the
Zoning Ordinance based on recommendations of the C.I.V.I.C.
Report. One of the regulations specifically states that:
"(i) Attached signs shall consist of individually
mounted channel letters in white, ivory, black or
neutral colors. Raceways shall match the color of
the materials to which they are mounted. All
illumination shall be limited to white or off - white.
Logos in any color shall be permitted, but shall not
exceed 20 percent of the area of the sign. "
The requested change in color of one -half of the sign from ivory
to red is in direct conflict with the PD -178R conditions for this
retail center, Ordinance No. 91500 -A -319, and is inconsistent
with the existing ivory letters on all the other lease space in this
center. Therefore, staff cannot support this request.
RECOMMENDATION TO THE PLANNING AND ZONING COMMISSION:
Staff is recommending DENIAL of the request to amend PD -178R to allow 50%
of the GameStop sign to be red letters.
ALTERNATIVES:
1)
Recommend approval of the request.
2)
Recommend disapproval of the request
3)
Recommend modification of the request
4)
Take under advisement for reconsideration at a later date.
ATTACHMENTS:
1) GameStop Sign
2) Signage Criteria for the Market at Town Center
Item # 4
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