Gatew-2.1/SPRv-CS 970801The Monument
The Lucent Technologies monument sign is the most versatile member of the~
primary identity sign family. A wide variety of sizes, configurations and materials
allows this freestanding sign to fulfill a range of signing needs. Small, medium
and large monument signs are based on an expanding grid of square panels.
The scale of both the architecture and the site will determine an appropriatdy
Armatures
Proprietary cast-aluminum armatures have been engineered to hold the sign
panels to their supporting structure. To ensure consistency of fabrication, a cen-
tralized source has been established to provide these armatures. See "Approved
Vendor S upplemeflt."
Glass
Glass panels for the monument come in 2-foot- and 4-foot-square sizes and have
a translucent frit applied to the back surface. To ensure consistency, a centralized
source has been established to provide this glass. See "Approved Vendor
Supplement."
Aluminum
Painted white aluminum sign panels are recommended as an alternate roarer'iai
for facilities that, because of their location, do not require premium materials for
primary identity signing. This material is especially useful m applications for
which security may be a concern.
Division identification
Use of the division identifier module on the monument sign is restricted in its
application. Some divisions, such as Microelectronics Group and Bell Labora-
tories, are authorized to promote their name on primary signing. Requests for
division identification should be directed to Advertising and Brand Management.
Lighting
The monument is lit by external ground lighting fixtures. See "Lighting
Supplement."
PRIMARY IDENTI[TY SIGNS 2 0·
AUGUST 1997
The Street Address Monument
At some sites, it is necessary to
include the street address as a part of
the sign program. There are a number
of options available for incorporating
this information.
The best place for the street address is
on a separate secondary sign. (See
page 3.3.) This prevents functional
information from detracting from the
primary identity.
An alternative location is on the site
marker. (See page 3.2.) if there is a
4'- 0" 4'- 0"
site marker on the site, the address ,
numerals only (not the street address)
may be placed on the sign panel. A
site marker should not be specified
building address. Top View
If no other signing opportunities exist
for the street address, a painted white
aluminum panel may be added to the
bottom of the monument sign, as
shown on this page.
· Lucent Technol0gie~ ~ '
~ Bell Labs Innovatiom
',align
Side Elevation Front Elevation
PRIMARY IDENTITY SIGNS 26
AUGUST 1997 ·
The Level 2 Skyline
Tl".is sign uses glass panels for the , 6'-0"
entire Lucent Technologies signature, 2' - 0" typical
floating the identity off the building
structure. The level 2 skyline is used
onbuildingsthathavearough, i! ' i' !
uneven or low-contrast surface.
Detail Elevation
Front Elevation
PRIMARY IDENTITY SIGNS 12
AUGUST 1997 ·
The Primary Sign Colors
d In the Lucent Technologies signatures, the Innovation Ring appears in
re Lucent Red and the Iogotype and Bell Labs Innovations line appear in black.
*For offset printing with PANTONE® Color inks, in lieu of Lucent Red you
For Lucent Red, use ma,/use PANTONE 186, the standard for which is shown in the current edition
PANTO N E 186' of the PANTONE Color Formula Guide.
or 3MTM ScotchcalTM
7725-263 film Signing applications use opaque color film applied to a substrate. In lieu of
Lucent Red, you may use 3MTM Scotchcal~.',~ 7725-263 film. For black, you
may use 3MTM ScotchcalTM 7725-12 film. 3MTM ScotchcalTM film and 3MTM
black
Sc°tchlite'rM film c°l°r samples are pr°vided at the back °[ this manual'
The colors shown on this page and throughout these guidelines are not intended
to match either the PANTONE Color Standards or the specified 3M opaque
Use 3MTM ScotchcalTM co/o,-films.
7725-12 film
PANTONE is a registered Irademark o[ Pantone, thC.
Scolchcal and Scotchlite are registered tradelnarks o[ 3M.
AUGUST 1 997