Peninsulas/FP-CS 950306March 6, 1995
Mr. Gary Sieb
Director of Planning and
Community Sen:ices
P.O. Box 478
Coppell, TX 75019
RE: Proposed MacArthur Park Name Change
Dear Gary:
The purpo, se of this letter is to request the City Council's approval of a name change for
the project preliminary platted as "MacArthur Park". Perry Homes, which is both the
land owner and the builder for the development, wants to name the addition "The
Peninsulas of Coppell". We offer the following reasons in support of this request:
1) The term "Park" is overused in residential project names to the point that it has
very little marketing value.
2) Emphasis on the project's location in Coppell rather than on MacArthur Blvd.
has a more positive marketing image.
3)
The term "Peninsulas" accurately describes the two parcels that make up this
development, as each parcel has water on three sides. This emphasis on water
adjacency has a very positive marketing benefit.
Although I was the original author of the "MacArthur Park" name, ! believe that "The
Peninsulas of Coppell" more appropriately describes and more clearly distinguishes the
special character of this project. Furthermore, it is more consistent with the high quality
image that Perry intends to build.
Perry Homes, a Joint Venture · P.O. Box 34306 · Houston, Texas 77234 · [7~3] 947-4750
Mr. Gary Siebs
March 6, 1995
Page Two
We realize that it would have been much more efficient for the city staff if we had
decided on this name at the preliminary plat stage, but that not being the case, we believe
that the best solution for all concerned is to make the change now, i.e. at final plat
consideration. This way it can be recorded under the same project name by which it will
be marketed.
We appreciate staff's advise that we can have project signage and market the project
under our requested name even if the official name is recorded differently. We believe,
however, that in the long run this inconsistency would be much more confusing for our
future residents and the City staff than simply changing the official name at this time.
Thank you for your consideration of this request. Please provide a copy of this letter to
the Mayor and Council as a part of their agenda package. If I can provide any further
information or otherwise be of assistance to you on this matter, please call me.
Sincerely,
Tim House
for Perry Homes
TH:rs