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Town C AddL1/SPAm-CS 981208AGENDA REQUEST FORM CITY COUNCIL MEETING: ITEM CAPTION: December 8, 1998 ITEM # Consider approval of the Town Center Addition. Lot 1, Block 3. Site Plan Amendment, to allow the placement of a 60 square foot double face non-illuminated monument sign at the future Eleanor's Square retail center to be located at the northeast corner of Denton Tap Road and Town Center Boulevard. ~ ,~ ~,~ ,?~ ~! :?, ~, ~-~ CiTY COUNCII DATE SUBMI~FED BY: Gary L. Sieb TITLE: Director of Planning and Community Services STAFF RECOMMENDS: APPROVAL STAFF COMMENTS: Date of P&Z Meeting: November 19, 1998 Decision of P&Z Commission: Approved (5-2) with Commissioners Nesbit, McGahey, Kittrell, Lowry and McCaffrey voting in favor. Commissioners Halsey and Stewart opposed. Approval subject to the following recommended conditions: 1) 2) The diamond background matches the color of the stone on the sign elevation presented at the 1.1/1.9/98 Planning and Zoning Commission meeting. The property be replatted to show the revised location of the water easement. DIR. INITIALS: ~ FIN. REVIEW: ~-~ CITY MANAGER REVIEW: ~/~ Agenda Request Form - Revised 3/98 Document Name: ~TCl3spa CITY OF COPPELL PLANNING DEPARTMENT STAFF REPORT CASE: TOWN CENTER ADDITION, LOT 1, BLOCK 3, SITE PLAN AMENDMENT P & Z HEARING DATE: C.C. HEARING DATE: November 19, 1998 December 8, 1998 LOCATION: Northeast corner of Denton Tap Road and Town Center Boulevard. SIZE OF AREA: 2.544 acres containing an approximate 25,000 square foot building. CURRENT ZONING: TC (Town Center). REQUEST: Amendment to the Site Plan to allow a monument sign. APPLICANT: Owner: Matt Malouf 3811 Turtle Creek Blvd., 1800 Dallas, Tx. 75219 (214) 219-4900 Fax: (214) 219-4901 Sign Company: Reynolds Signs P.O. Box 177185 Irving, Tx. 75017 (972) 870-1594 Fax: (972) 870-1598 HISTORY: This property gained site plan approval approximately one year ago and currently has a 25,000 square foot retail building being constructed on it. TRANSPORTATION: Denton Tap Road is a P6D 6 lane divided thoroughfare built to standard in a 110 foot r.o.w. SURROUNDING LAND USE & ZONING: North- vacant parcel, then office building; "TC" Town Center South -bank building; "TC" Town Center East - city building (Justice Center); "TC' Town Center West -residential across Denton Tap Road; "PD-SF-9" residential planned dev. COMPREHENSIVE PLAN: The Comprehensive Plan shows the property as suitable for neighborhood retail. Item # 15 DISCUSSION: At first blush, this appears to be a pretty insignificant request--a proposal to add a monument sign to a commercial development. Upon closer observation, however, and being aware of the impact such a sign will have on the entire Town Center development, caution must be exercised as the request is reviewed. By that we mean is the sign absolutely necessary for properly advertising goods and services offered by the center? Does the design of the sign compliment and retain the same architectural style of the building itself?. Are the colors proposed for the sign compatible with what is already existing in Town Center? During our initial review, the sign included business identification blocks. The applicant has eliminated them with this submittal. However, just because the sign ordinance allows a maximum 60 square foot sign, is it prudent for staff to recommend it considering the size of the center? These and other concerns leads staff to question the necessity for this sign. We could support a sign that is more in keeping with the development of Town Center. Although the Architectural Review Board has endorsed this design (there is some question regarding whether the Board even has to review signs), we feel modifications are in order. A sign similar to Wendy's--cast stone with more traditional lettering set into a brick pylon with cast stone trim--makes more sense here. The proposed stylized lettering with the extended diamond shape and red/black color does not compliment signage already in place within Town Center. If the sign is redesigned in such a way that it more closely relates to the architectural style of the center itself, and if the sign colors are toned down (read: get rid of the red color and the stylized "Eleanor") staff would be more inclined to support this request. RECOMMENDATION TO THE PLANNING AND ZONING COMMISSION: Staff could recommend approval of the request provided the applicant redesign the sign based upon our comments, consider reducing the size of the signage (perhaps a size more in line with a 4 foot by 8 foot dimension), and insure the location proposed does not cause a traffic hazard. ALTERNATIVES: 1) Recommend approval of the request 2) Recommend disapproval of the request ATTACHMENTS: 1) Sign Elevation 2) Sign Location 3) Architectural Review Board letter 4) Engineering Comments Item # 15 9722335881 PBA DALLAS APG PAGE 82 HARRY M. HARGRAVE INVESTMF.~TS ........ : .:. ~..:... Isabelle Moro, AICP City Planner City of Coppell P.O, Box 478 CoppeU, Texas 7501.9 November 10, 1998 Via Facsknile: 972-304-3570 Hard Copy to Follow Via US Mail:, Town Center Addition, Lot 1, Block 3 Matt Malouf Sign Dear Ms. Moro: Thc Town Center Architectural Control Committee has reviewed and approved the above referenced sign that was submitted to your office. If you have any questions please do not hesitate to call me. Thank you in advance for your assistance in this matter. cc: Matt Malouf Sincerely, Merit Drive · Suite 1750 · Dallas, Texas 75251-2252 · Office: (972) 386-9157 · Fax: (972) 233-5881 , Nov 5 1998 DE VEL OPMENT RE VIE W COMi ~_TTTlC?. I~, ENGINEERING COMMENTS ITEM: Town Center Addition, Lot 1, Block 3, Site Plan Amendment, to allow the placement ora 60 square foot double face non-illuminated monument sign at the future Eleanor's Square retail center, to be located at the northeast corner of Denton Tap Road and Town Center Boulevard, at the request of Malouf Interests, DRC DATE: October 29, 1998 and November $, 1998 CONTACT: Mite Martin, P.E., Assistant City Engineer (972-304-3679) COMMENTSTATU$: ~owt n~tara ov wrara r ,"REVISED AFTER P&Z 1) A revised water utility easement needs to be provided for the existing water vault located at the corner of Town Center Boulevard and Denton Tap Road. 2911 Turtle Creek Blvd. · Suite 880 Dallas, Texas 75219 · (214) 522-5897 DRAWING ~ ~ ~ '~-'~-'~'~' IS AN ORIGINAL AND UNPUBLISHED DRAWING, IT IS SUBMITTED FOR YOUR PERSONAL USE IN CONNECTION WiTH A PROJECT BEING PLANNED FOR YOU BY REYNOLDS. iT IS NOT TO BE REPRODUCED, COPIED, OR EXHIBITED IN ANY FASHION WITHOUT WRITTEN THE PERMISSION OF REYNOLDS. 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