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Applic. req.-variance re signagOctober 20, 2004 Ms. Marcie Diamond City of Coppell Planning and Zoning 255 Parkway Blvd. Coppell, TX 75019 VIA HAND DELIVERY TOWNOAKS CENTRE: (1) PD Monument Sign (2) PD Color Signage - Anchors Dear Marcie: As you know TownOaks Centre has worked diligently to lease to quality retail tenants in Coppell. The market is very competitive and the Coppell Trade Area has had challenges competing against other Anchor-type tenants at 635/MacArthur, Vista Ridge, and Grapevine Mills. TownOaks is requesting a PD to increase the visibility and Tenant recognition at the intersection. (1) (2) PD-Monument Sign - The proposed multi-tenant monument sign complies with the existing Coppell monument sign criteria except it is internally lit. The construction is an aluminum face with a reverse routing. This is a hi~a end, upscale retail-type sign commonly used in highly restrictive communities on the West Coast and recently began to be used in Keller Town Center and Las Colinas. PD-Anchor Fagade Signage with Color The new fagade at TownOaks will be a lighter tan color to update the Center and offset the significant amount of red brick on the fagade. A white sign does not contrast well against a light color. This PD shall also be restricted to Anchor-type tenants exceeding 10,000 square feet. Univest wants the signage to be visible and add contrast and color to the elevation, but not allow for more than 1 color in addition to black, white, or its logo. We respectfully request approval of the PD. Please contact me at (972) 991-4600 x 107 should you have any questions. Senior Vice President attachments REAL ESTATE AND INVESTMENTS 2201 MERIT DRWE / SUITE 170 / DALLAS, TEXAS 75251 / (972) 991-4600 / FAX (972) 991-7500 II SONIN]clO 3'181SIA II