PHAGNREQ 021208
AGENDA REQUEST FORM
THf:.CITY.OF
DEPT:
PLANNING
corrELL
DATE:
February 1 2, 2008
ITEM #: 13
D WORK SESSION
D CONSENT
I.; I REGULAR
ITEM TYPE: PUBLIC HEARING
ITEM CAPTION:
Consider approval of Case No. PD-221 R4-HC, Duke Lesley Addition, a zoning change request from PD-221-HC
(Planned Development-221-Highway Commercial) to PD-221 R4-HC (Planned Development-221 Revision 4- Highway
Commercial) to allow two oversized Monument Signs to be located in the medians of Dividend Drive and Point West
Boulevard (one at each location).
GOAL(S):
-
IIII
EXECUTIVE SUMMARY:
The following P&Z conditions remain outstanding:
1. Maximum height of 12 feet, and subsequent reduction in length to 17.6 feet.
2. Obtain right-of-way use agreement through the Engineering Department.
FINANCIAL COMMENTS:
RECOMMENDED ACTION:
On January 17, 2008 the Planning Commission unanimously
recommended approval of this zoning change (7-0), subject to the
above-stated conditions. Commissioners Frnka, Shute, Haas, Fox,
Sangerhausen, Shipley and Kittrell voted in favor, none opposed.
ACTION TAKEN BY COUNCIL:
APPROVED BY
CITY COUNCIL
ON ABOVE DATE
Motion to close Public Hearing & Approve subject to
condition 2 above
Staff recommends APPROVAL.
M - Faught
S - York
Vote - 6-0
Hinojosa-Flores absent
. Libby Ball
~ .... 2008.02.13
14:52:17
-06'00'
I@03 PD-221 R4-HC, DL Addn, l-AR
CITY OF COPPELL
PLANNING DEPARTMENT
STAFF REPORT
Case No. : PD-221 R4-HC. Duke Lesley Addition
P&Z HEARING DATE:
C.C. HEARING DATE:
January 17, 2008
February 12, 2008
STAFF REP:
Gary L. Sieb, Director of Planning
LOCATION:
NWC of I.H. 635 and Belt Line Road
SIZE OF AREA:
Less than one acre of property
CURRENT ZONING:
PD-221-HC (Planned Development-221-Highway Commercial)
REQUEST:
Zoning change request to PD-221 R4-HC (Planned Development-
221 Revision 4- Highway Commercial) to allow two oversized
Monument Signs to be placed in the medians of Dividend Drive
and Point West Boulevard (one at each location).
APPLICANT:
Duke Realty
Alex Bennett, P.E.
14241 N. Dallas Pkwy.
Suite 1000
Dallas, TX. 75254
(972) 361-6700
Fax: (972) 361-6800
HISTORY:
This two monument identification sign request is located on a
small portion of a 184 acre parcel formerly known as the Leslie
Tract. In December of 2006, zoning was changed from A
(Agriculture) to HC (Highway Commercial) on 78.5 acres, and
from A to LI (Light Industrial) on the remainder of the tract--
approximately 105 acres. At that time, the applicant indicated
that a request to change the base parcel to Planned
ITEM #7
PAGE 1 of 4
Development would be forthcoming, and that change was
subsequently adopted by Council. On the PD-L1 tract, two
warehouse buildings are under construction, one of 755,000
square feet on 36 acres, and the second, a million square foot
warehouse immediately north of the first building on 49 acres. On
the PD-HC parcel, an 183,000 square foot three-story office
building is nearing completion, and an 187,000 square foot mid-
rise hotel has been approved on a five acre site west and south of
the office building. An 18 acre parcel at the intersection of
Beltline Road and LBJ Freeway was approved (in Concept Plan
format) for retail and restaurant uses in August of 2007. No
development activity is occurring on this 18 acre parcel at this
time.
TRANSPORTATION:
Beltline Road is a P6D major thoroughfare built to standard in a 120
foot right-of-way. LBJ Freeway is an interstate highway built to
federal highway guidelines. The extension of Dividend Drive is
nearing completion as a C4U, four-lane undivided roadway
contained within a 90 foot right-of-way. A second road, Point West
Boulevard is also under construction and will be a local street
contained within a 50 foot right-of-way with five foot easements
along each side for utility placement.
SURROUNDING LAND USE & ZONING:
North -middle school and warehousing; LI (Light Industrial)
South -developing commercial; city of Irving
East - vacant; A (Agriculture)
West -office, developing commercial; LI (Light Industrial), city of
Irving
COMPREHENSIVE PLAN:
The Comprehensive Plan of May 1996, as amended, shows the
property as suitable for freeway office and commercial uses.
DISCUSSION:
This request is precipitated by the fact that several of the buildings
on this tract described in the History section of this report are
nearing completion. In an attempt to create an identity for the
overall project, this request would allow two large, monument
identification signs to be located in the medians of Dividend Drive
and Park West Boulevard, respectively. The general rule for
monument signs places a maximum size of 60 square feet in
industrial/commercial districts. Maximum height is 6 feet. As easily
seen by viewing the attached exhibits, the proposed signs far
exceed this standard at 1 77 square feet in size and 17 feet in
ITEM #7
PAGE 2 of 4
height. Being a Planned Development, however, allows the
applicant to request any sized sign deemed appropriate for the
site. In fact, Council has allowed pylon signs along LBJ Freeway to
be as tall as 35 feet. Nonetheless, staff has concerns regarding
the height of the proposed signage.
This request also proposes signs with a construction material not
generally allowed by ordinance. In addition to the masonry
allowed by code, theses signs include a metal Cor-Ten steel
element on approximately 20% of the total sign area. This
percentage of non-masonry material is acceptable in that these
signs are similar in design and material to formerly approved on-
site signage.
As mentioned above, what is troublesome is the height of these
proposals. When the city constructed the community
identification signs located along Denton Tap, Sandy Lake, and
Beltline Roads, they were constructed to a maximum height of 16
feet 10 inches, so that they could be easily seen and not conflict
with 4-6 foot high monument signs located on private property.
Being city identification signs, an argument can be made that all
other signs within Coppell should be of lesser impact upon the
overall community. The 17 foot height proposed is too tall and
should be re-designed to a lesser height so as not to conflict with
our city identity signs. If the sign is reduced in height,
proportionally, it should also be shorter in length. Inasmuch as
monument signs have a maximum height of 6 feet, something in
the range of 10 -12 feet for this PD application seems more
reasonable than the 1 7 foot height proposed. By reducing the
height and subsequently the length of the sign (14.5 or 17.5 feet,
respectively), the overall square footage would be more in line
with our normal maximum of 60 feet. Because this is a PD, it could
be argued that a land area of this size and multiplicity of uses
warrants larger signs. We agree, but the sign proposed is just too
large. A sign no taller than 10-12 feet with appropriate reduction
in length will be recommended here. We also, support the sign
materials including the Cor-Ten metal on a portion of the sign and
presume all lettering will be black.
RECOMMENDATION TO THE PLANNING AND ZONING COMMISSION:
Staff is recommending APPROVAL of this request subject to the following conditions:
1) Maximum height of 10 feet, and subsequent reduction in
length to 14.5 feet.
2) Approval of building materials as proposed.
ITEM #7
PAGE 3 of 4
3) Provide detailed landscaping plans and specify plant
materials within both monument sign entry areas.
4) Specify color of lettering and logo (with size) on elevation
sheet.
5) Obtain right-of-way use agreement through the Engineering
Department.
ALTERNATIVES:
1) Recommend approval of the request
2) Recommend disapproval of the request
3) Recommend modification of the request
4) Take under advisement for reconsideration at a later date.
ATTACHMENTS:
1) Site Plan and Monument Elevations
ITEM #7
PAGE 4 of 4
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