AGNREQ PH 042208
THE:.CITY.OF
AGENDA REQUEST FORM
COPPELL
DEPT:
PLANNING
April 22, 2008
ITEM #: 1 5
DATE:
D WORK SESSION
D CONSENT
ITEM TYPE: PUBLIC HEARING
ITEM CAPTION:
l.f I REGULAR
Consider approval of Case No. PD-215R-L1, Victron Energy, a zoning change request from PD-215-L1 (Planned
Development-215-Light Industrial) to PD-215R-L1 (Planned Development-215 Revised-Light Industrial) as revised, to allow
red & yellow striping and internally illuminated signage on the gas pump canopy and internally illuminated signage on
two sides of an eight-foot tower extension located along I.H. 635 on 2.34 acres of property within the City of Coppell
and the City of Irving, located south of I.H. 635, east of Royal Lane.
GOAL(S):
EXECUTIVE SUMMARY:
\,
The following P&Z conditions remain outstanding:
1. Revise the tower signage to include only an 8' x 8' internally illuminated shell. (No modifications made to the tower
signage proposal)
2. Eliminate the canopy modifications from the proposal. (The yellow/red stripe has been eliminated from the
proposal; however, the internally illuminated red signage remains)
This will require a 3/4 vote of the City Council to overrule P&Z Commission's recommendation that included eliminating
the white background from the 8'x8' tower signs and eliminating the canopy striping and signage.
FINANCIAL COMMENTS:
RECOMMENDED ACTION:
On February 21,2008, the Planning Commission unanimously
recommended approval of this zoning change (7-0), subject to the
above-stated conditions. Commissioners Frnka, Shute, Haas, Fox,
Sangerhausen, Shipley and Kittrell voted in favor, none opposed.
On April 8, 2008, City Council unanimously approved to hold this case
under advisement until April 22, 2005 (6-0).
Staff recommends APPROVAL.
ACTION TAKEN BY COUNCIL:
APPROVED BY
Crry COUNCiL
ON ABOVE DATE
Motion to close Public Hearing & Approve the shell
logo sign wi white background on two sides of the
tower, and red internally lit letters edged in yellow
spelling SHELL on the canopy
M - Tunnell
S - York
Vote - 7-0
. Libby Ball
~ 2008,04,24
14:27:24
-05'00'
I@Ol PD-215R-L1, Victron Energy l-AR
CITY OF COPPEll
PLANNING DEPARTMENT
STAFF REPORT
Case No. : PD-215R-LL Vietron Eneray
P&Z HEARING DATE:
January 17, 2008 (Held under advisement until the February 2 J
hearing)
February 12, 2008 (Rescheduled for the March J 1 Council
meeting)
C.C. HEARING DATE:
STAFF REP:
Matt steer, City Planner
LOCATION:
South of I.H. 635, east of Royal Lane
SIZE OF AREA:
2.34 acres of property
CURRENT ZONING:
PD-215-L1 (Planned Development-215-Light Industrial)
PREVIOUS REQUEST:
Zoning change request to PD-215R-L1 (Planned Development-215
Revised-Light Industrial) to allow a red & yellow canopy with a sign
and a 40-foot tall pole sign to be located along I.H. 635.
REVISED REQUEST:
Zoning change request to PD-2 J 5R-LI (Planned Development-215
Revised-Light Industrial) to allow red & yellow striping and
internally illuminated red signage on the gas pump canopy and
internally illuminated sign age on two sides of an eight-foot tower
extension.
APPLICANT:
Applicant:
The Ratliff Group, llC
Bennett Ratliff
P.O. Box 949
Coppell, Texas 75019
Phone: 972.915.0000
Fax: 972.462.0020
ITEM #6
PAGE 1 of 4
HISTORY:
In February 2002, City Council approved a request by the current
property owner to abandon the right-of-way for Cotton Road,
which previously abutted this property to the south. One-half of
the right-of-way was acquired by the property owner to the north
and the remaining one-half to the property owner to the south,
DFW Airport. During this abandonment process, all utility
companies were contacted. All signed off with no conditions
except for TXU (which was Oncor at that time), who requested an
easement be retained due to the active facilities that were within
this right-of-way. This abandonment action increased the size of
the subject tract by approximately 0.3902 of an acre or 16,995
square feet. In August 2006, a minor plat and rezoning from LI
(Light Industrial) to PD-215-L1 (Planned Development 215-Light
Industrial) was approved for this site resulting in the development
of a 4,248-square-foot convenience store, 1,414-square-foot
restaurant and a 5,1 04-square-foot canopy over six gas pumps.
The existing billboard on the northwest corner of the site was
allowed to remain, although staff had recommended its removal.
TRANSPORTATION:
Lyndon B. Johnson Freeway (IH-635) is a freeway with variable
width right-of-way. Royal Lane is designated as a 6-lane divided
thoroughfare with 110' right-of-way.
SURROUNDING LAND USE & ZONING:
North - Lyndon B. Johnson Freeway (IH 635, LBJ Freeway)
East - Lyndon B. Johnson Freeway (IH 635, LBJ Freeway)
South - Undeveloped; DFW Airport Property
West - Undeveloped; DFW Airport Property
COMPREHENSIVE PLAN:
The Comprehensive Plan shows the property as suitable for Light
Industrial/Showroom uses.
DISCUSSION:
This is a two part request: 1) a 40-foot high pole "can sign" with a
100-square-foot illuminated plastic face and 2) a change in the
color of the gas canopy from beige to bright yellow with a red
vinyl stripe and an illuminated red "Shell" sign. Signs attached to
canopies, pole signs and can signs are specifically prohibited by
Section 12-29-3 of the Zoning Ordinance. Monument signs and
attached, building signage with white channel letters are only the
types permitted. A 40-square-foot monument sign (exhibit
attached) has already been permitted and constructed at the
northwest corner of the site. Building signage (exhibit attached)
has been permitted and attached to both the north and west
facades (white channel letters with a black shadow). There is a
ITEM #6
PAGE2of4
31-square-foot "Deli Select" and a 22-square-foot "Gateway" sign
on the Royal Lane facade and a 31-square -foot "Deli Select" sign
on the LBJ facade. These signs are smaller in area than what
could potentially be permitted- 77 square-feet allowed along the
LBJ side and 83 square-feet along the Royal side. Because
visibility is key to this site, staff could support a minor deviation
from the sign ordinance to allow for a small amount of canopy
signage if done tastefully. A 2.5-foot x 7.5-foot "Shell" sign
matching the style of the existing attached signage (white
channel letters with a black shadow) at each face of the
northwest corner of the canopy could be supported by staff. All
the other requests are recommended for denial, as they are in
direct conflict with the Ordinance.
At the January 17fh Planning Commission meeting, members
voted to hold this case under advisement until the February
hearing so the applicant could address concerns regarding
various issues. The issues revolved around developing a
compromise between what is allowed by Ordinance and what
would be acceptable for this site, given its unique location.
The applicant's representative met with Planning staff,
corresponded through telephone conversations and e-mails, and
has attempted to address some of the concerns of the Planning
Commission. In summary, here's what is proposed:
1) In lieu of the 40' pole sign, the existing tower is
proposed to be increased by 8' (proposed height
increase from 33' to 41') and a standard 8' x 8'
illuminated "Shell" can sign built into two sides (west
and east sides).
2) The requested canopy signage is the same as
previously proposed- painted yellow with a red vinyl
stripe and illuminated red "Shell' lettering.
Although better than the previous request, staff still has
reservations in recommending approval. Canopy sign age is
specifically prohibited by Ordinance based on aesthetic reasons.
The Committee to Improve the Visual Image of Coppell (CIVIC)
Report of J 997 called for the elimination and prevention of visual
clutter and specifically outlined signage and billboards as such.
This site already has a very large billboard on the most visible
corner and it would not be appropriate to paint the canopy
yellow with a red vinyl stripe and attach red sign age to it. This is
the first impression of the building when driving on the eastbound
exit ramp from LBJ, and when approaching it from Royal. In a
compromise given in the previous request, staff recognized the
visibility of the canopy from the east bound exit ramp off LBJ and
ITEM #6
PAGE 3 of 4
recommended canopy sign age to match that of the building.
Staff is still comfortable with allowing a 2.S-foot x 7.S-foot "Shell"
sign to match the style of the existing attached sign age (white
channel letters with a black shadow) at each face of the
northwest corner of the canopy without the red/yellow striping,
and still has not received a compromise proposal of canopy
sign age from the applicant.
With regard to the elimination of the pole sign, staff is pleased, but
still a bit hesitant in recommending the "standard" 8' x 8' internally
illuminated attached can sign. The height of the tower attached
to the building is proposed to be extended 8', reaching 41' to the
peak. The tower will now be the focal point of the building and a
standard can sign will not add anything to its architectural appeal
and will definitely take away from it. Staff can support signage in
this location, but not this particular type, and has urged the
applicant to "think outside the box", and come up with something
that "adds" to the building.
RECOMMENDATION TO THE PLANNING AND ZONING COMMISSION:
Staff is recommending DENIAL of this request and APPROVAL of
signage on the canopy as follows:
1. Two, 2.5' X 7.5' "Shell" signs.
2. White channel letters with a black shadow to match the
existing building signage.
3. Located on each face of the northwest corner of the
canopy.
With regard to the tower sign age, revise the proposed sign type to
be a cast stone externally illuminated shell logo or a halo-type
sign with a reverse lit clam shell with a red background.
ALTERNATIVES:
1) Recommend approval of the request
2) Recommend disapproval of the request
3) Recommend modification of the request
4) Take under advisement for reconsideration at a later date.
ATTACHMENTS:
1) Previously Approved Elevations with dimensions
2) Applicant's Revised Signage Request Summary
3) West Elevation
4) Can Sign Detail
5) Canopy Signage Plan
6) Photo Simulation of the West Elevation
7) Photo Simulation of the East Elevation)
ITEM #6
PAGE 4 of 4
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THE RATLIFF GROUP, L.L.C.
P.O.Box949 *" COPPEll.., TX75019
972/91~ *" FAX 972/462-0020
WWW.RA1LIFFGROUP.COM
February 27,2008
City of Coppell
P.G Box 9478
CoppeR Texas 75019
Attention: Matt Steer, AICP
Reference: PD-215R-LI, Victron Energy
Dear Matt
Please find attached a revised signage proposal for the Victron Energy Shell Station signage at the
comer of Royal Lane and IH 635. We respectfully request consideration by the City Council of a
modified submittll that is somewhat different from that approved by the Planning and Zoning
Commission on February 21, 2008. Our request is modified as follows:
1. Allow 64 SF of signage on two faces of the tower in the form of an internally lit box
sign that will be recessed into the stone fa~ade to provide a flush installation with
approximately 12" of stone trim on all sides. The tower will be raised approximately
8 feet to accommodate these signs, with materials that are consistent with the rest of
the building. The corporate image of Shell requires the white background behind the
red and yellow pectin and the owner of the station believes that the sign will not be
visible unless it is internally lit at night In addition, there is not a standard Shell sign
that meets the criteria approved by the Planning & Zoning Commission, nor is there
the ability to have one constructed according to the Shell brand manager in Houston.
2 Allow the installation of internally illuminated letters on the canopy on two faces
totaling approximately 20 SF on each face. This will consist of the word "SHELL" in
red letters with yellow returns consistent with the Shell corporate brand image. We
have withdrawn the request to paint the canopy yellow with a red stripe as submitted
to the Planning & Zoning Commission.
I have attached a revised rendering of the signage for your review and will e-mail you the PDF
files for your use in the staff presentation. If you have any questions, please do not hesitate to
contact me.
~
Bennett Ratliff, President
THE RAruFF GROUP, LL.C.
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