City Council Memo1
MEMORANDUM
To: Mayor and City Council
From: Mindi Hurley, Director of Community Development
Date: March 8, 2022
Reference: Public Hearing: Consider approval of a zoning change request from PD-260R3-R
(Planned Development-260-Revision 3-Retail) to PD-260R4-R (Planned Development-
260-Revision 4-Retail) to revise the Planned Development to allow for an increase in the
height/size and to allow for changeable letters on a proposed monument sign previously
approved; on 1.49 acres of property located 1601 E. Sandy Lake Road, at the request of
Aaron Duncan on behalf of Jeff Varnell, Varnell Holdings, LLC.
2040: Implement Innovative Transportation Networks
Executive Summary:
This request is to replace a previously approved monument sign with one that is larger and has changeable
letters. The applicant operates a seasonal business and would like to advertise when they are open and
closed during certain periods of the year and when they have events for boy & girl scout troops and other
organizations.
Introduction:
The changeable letter sign will help communicate to passers-by when they are open and closed for the
season and prevent cars from stopping at the front gate to see if they are open. The size of the proposed
sign has slightly increased in height and width from the one that was previously approved. Because it is
proposed to be located in a depressed area, staff can support the increase in size and height to allow for
better visibility. The location of the sign was reexamined and would not block the visibility from Trinity
Shores and would not block the visibility of anyone entering or exiting the site. The proposed design can
be seen on the attached Sign Elevations Exhibit.
Analysis:
On February 17, 2022, the Planning and Zoning Commission recommended APPROVAL (6-1) of PD-
260R4-R, with no outstanding conditions.
Legal Review:
The City Attorney stated that if approved, we cannot regulate the content displayed on the sign.
Fiscal Impact:
None
2
Recommendation:
The Planning and Zoning Commission recommended APPROVAL of the PD request.
Attachments:
1. Staff Report
2. Site Plan
3. Sign Elevations