Letter re monument sign detail Coppell, Texas 75019
July 8, 1996
Mr. Jeff Krueger
Facility Engineer
Kroger
100 Kroger Drive
Keller TX 76248
re: Monument Sign on MacArthur Boulevar (Dal-448)
Dear Jeff:
Gary Sieb reviewed the proposed monument sign changes and had these comments. Our first
preference would be an all brick monument, to serve as a background, with six back-lit channel
letters identical in copy, style and color, only smaller, to the six on the building which spell out
Kroger. Our second preference would be along the lines of the store at Bellaire Plaza on
Highway 121 in Lewisville, i.e., the originally approved version of the monument sign with the
words FOOD & PHARMACY removed, with Kroger in light blue on an all-white background
and matching blue channel letters on the building.
Gary would agree to either without going back to City Council. Three colors and a logo he
would have to take back to Council for approval.
Sincerely,
/
Pert Virtanen
Assistant Director of Planning and Community Services