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Portion of ORD re signage ii. For buildings and Ice. olds with multiple facades, attached signs located:at a height of thirty-six 06) feet or less are permitt~l a ,.. / .... maximum aggregate effec~ve ar~a on any one facade equal m oa~ .~ ~ ; (1) square foot per lineal foot of hcad~ width and a maximum "' '-~'"_~-~4 L~' of(3oo)bUildin~ orfo~ w~ ~ lm~,lmmnt .froal~.e, = applicable, o~ three huadl~ .- /A.. "-- ~shallnot~mml~(4)~~of~atmfor 150-200 feet 84 ~ 35O square feet ? imaginary rectangles of verti~ and horizontal lines enclosing each word att~¢~ed to ~y lXtrl~,I-~ facade. Effective area shall also be t'eferfed to as size. I~ a to ~ word, then it is included in the calculation of effe~ve area. (See Appendix · ~ ree~n.~ of hofizonlM and vmtieal lines that tully co~l~ ~I1 exlzemil~ ot ~ be cJ~u~-te~l f~om st ~ whidi [~ea the ~ l~..gl~ of that kind. when tl~ elmnents are fully ~ and parallel to the plan~ of ~. (See ~ ~ ]iar~ o~ any ~ of · buHdin~ which .mela.. or eoven unb~ ..'~' u a par of a sinfle facade. $. Fl~'~t FiI~ ~ ~ of th8 foflow~: >. (A) hnd (.dnnnedhmln whid fam wh iot ~<'" (B) th~ eombi--,~ of fandn (as ddhml hettia) each ~ ~ ~ a /~ ~ (C) theh~-~'u (as~~)whieh~tain.aeo~mofe~~ ~'~ 1"~'~*'~ :6. Frnn~te: means the lolal ~n~lth of tl~ front ~, as de~m~ herein. of any wall, fence, rock, eacazlm~nt, or any other ~lX-d surface of any lx~blic , q%~' ~ 8. I-mlnous f"ileO,-~ Tublqr: means c. zpos~d tubes used in OF aa signs and which contain luminescent inert gases including, but not limited to, neon, argon and tz pton. maximum ~ effective area equal to one (1) square foot per lineal foot ofbuildh~ o~ k,,~eb:Id from~e, ss NR~csble, or gaze